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Page 1 Content Analysis by I-M-A-G Schweiz GmbH International-Media-Analysis-Group, Frauenfeld, 08/11/2006  Copyright 2006 Media-Positioning Oil-Industry.

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Presentation on theme: "Page 1 Content Analysis by I-M-A-G Schweiz GmbH International-Media-Analysis-Group, Frauenfeld, 08/11/2006  Copyright 2006 Media-Positioning Oil-Industry."— Presentation transcript:

1 Page 1 Content Analysis by I-M-A-G Schweiz GmbH International-Media-Analysis-Group, Frauenfeld, 08/11/2006  Copyright 2006 Media-Positioning Oil-Industry Germany Without sport-sponsoring, stock-market listings a.s.o. July 2006 Detail Management Summary Continuous Monitoring of Opinion Leader Publications Strategic Media-Observation

2 Page 2 Content Analysis by I-M-A-G Schweiz GmbH International-Media-Analysis-Group, Frauenfeld, 08/11/2006  Copyright 2006 Media-Positioning at Germany July 2006 Management Summary (Benchmarking) AAA-Corp. and the Oil - Industry (6 Companies) Oil-Industry (Corporations:) AAA BBB CCC DDD EEE FFF Continuous Monitoring of Opinion Leader Publications „only“. Total Results Actual Month 947 Press-Clips 16 TV-Clips incl. 415 Articles to AAA-Corp. 9 TV-Clips to AAA-Corp. Share of voice = 43,8 % Prev. Month = 37,0 % Total Results cumulated 2006 5 614 Press-Clips 147 TV-Clips incl. 1 897 Articles to AAA-Corp. 41 TV-Clips to AAA-Corp. Share of voice = 33,8 %

3 Page 3 Content Analysis by I-M-A-G Schweiz GmbH International-Media-Analysis-Group, Frauenfeld, 08/11/2006  Copyright 2006 Oil-Industry: Number of Print-Articles (Basic Data) Oil-Industry (Corporations:) AAA BBB CCC DDD EEE FFF

4 Page 4 Content Analysis by I-M-A-G Schweiz GmbH International-Media-Analysis-Group, Frauenfeld, 08/11/2006  Copyright 2006 Oil-Industry: Print-Circulation in Mio. Issues (Basic Data) Oil-Industry (Corporations:) AAA BBB CCC DDD EEE FFF

5 Page 5 Content Analysis by I-M-A-G Schweiz GmbH International-Media-Analysis-Group, Frauenfeld, 08/11/2006  Copyright 2006 Oil-Industry: PR-Value (Print) in Tsd. Euro (Basic Data) Oil-Industry (Corporations:) AAA BBB CCC DDD EEE FFF

6 Page 6 Content Analysis by I-M-A-G Schweiz GmbH International-Media-Analysis-Group, Frauenfeld, 08/11/2006  Copyright 2006 Oil-Industry: Number of TV -Articles (Basic Data) Oil-Industry (Corporations:) AAA BBB CCC DDD EEE FFF

7 Page 7 Content Analysis by I-M-A-G Schweiz GmbH International-Media-Analysis-Group, Frauenfeld, 08/11/2006  Copyright 2006 Oil-Industry: Number of Articles per Media-Area Print Media-Areas Television Press-Agencies Online-Media / Internet Radio Time Frame: July 2006

8 Page 8 Content Analysis by I-M-A-G Schweiz GmbH International-Media-Analysis-Group, Frauenfeld, 08/11/2006  Copyright 2006 Oil-Industry: Number of Articles and Circulation (Mio.) and TV und Mio. Contacts (Cumulated) Time Frame: January - July 2006 Number of Articles Legend Circulation (Mio.) Number of TV-Clips Mio. Contacts

9 Page 9 Content Analysis by I-M-A-G Schweiz GmbH International-Media-Analysis-Group, Frauenfeld, 08/11/2006  Copyright 2006 Target-Area Positive media-resonance results get a value between 0,9 and 1,1 Very positive results reaching 1,1 and above Oil-Industry: Attention- and Image-Factor (Cumulated) Time Frame: January - July 2006

10 Page 10 Content Analysis by I-M-A-G Schweiz GmbH International-Media-Analysis-Group, Frauenfeld, 08/11/2006  Copyright 2006 Oil-Industry: Communication-Factor (Cumulated) Target-Area Positive media-resonance results get a value between 0,9 and 1,1 Very positive results reaching 1,1 and above Remarks (*) Communication-Factor is not calculated if the number of articles per month are very low. Time Frame: January - July 2006

11 Page 11 Content Analysis by I-M-A-G Schweiz GmbH International-Media-Analysis-Group, Frauenfeld, 08/11/2006  Copyright 2006 Oil-Industry: Communication-Factor (Cumulated) Target-Area Positive media-resonance results get a value between 0,9 and 1,1 Very positive results reaching 1,1 and above Remarks (*) Communication-Factor is not calculated if the number of articles per month are very low. Time Frame: January - July 2006

12 Page 12 Content Analysis by I-M-A-G Schweiz GmbH International-Media-Analysis-Group, Frauenfeld, 08/11/2006  Copyright 2006 Oil-Industry: Number of Articles and Image (Total reporting) Positive Neutral Critical Legend Time Frame: July 2006

13 Page 13 Content Analysis by I-M-A-G Schweiz GmbH International-Media-Analysis-Group, Frauenfeld, 08/11/2006  Copyright 2006 Oil-Industry: PR-Value per Image Remarks PR-Value based on statistical Ad-Value (AV) and additional criteria like: - attentions-factor - media range - image-factor a.s.o. PR-Value: Influence on Image-Factor and AV Very positive Positive Neutral Critical Negativ x 1,5 x 1,3 x 1,0 x -1,0 x -2,0 Time Frame: July 2006 Positive Neutral Critical Legend

14 Page 14 Content Analysis by I-M-A-G Schweiz GmbH International-Media-Analysis-Group, Frauenfeld, 08/11/2006  Copyright 2006 Oil-Industry: Percentage and Articles per Region National Media Legend Regional Media International Media Time Frame: July 2006

15 Page 15 Content Analysis by I-M-A-G Schweiz GmbH International-Media-Analysis-Group, Frauenfeld, 08/11/2006  Copyright 2006 Oil-Industry: Self-initiated Articles per Month P.R. = Press-Kit self-initiated (w/o P.R.) Legend self-initiated (only P.R.) outside-initiated Time Frame: July 2006

16 Page 16 Content Analysis by I-M-A-G Schweiz GmbH International-Media-Analysis-Group, Frauenfeld, 08/11/2006  Copyright 2006 Oil-Industry: Percentage of Articles per Subject Time Frame: July 2006 Environment Products Renewable Energies Global: Finance Corporate Affairs International Gasoline- / Oil-Prices Corporate Affairs Germany Emissions / climate PR / Marketing Others Subject Gasoline-Stations

17 Page 17 Content Analysis by I-M-A-G Schweiz GmbH International-Media-Analysis-Group, Frauenfeld, 08/11/2006  Copyright 2006 Oil-Industry: Number of Articles per Subject (Basis) Time Frame: July 2006

18 Page 18 Content Analysis by I-M-A-G Schweiz GmbH International-Media-Analysis-Group, Frauenfeld, 08/11/2006  Copyright 2006 Oil-Industry (Overview): Number of Articles and the Percentage of most important Media-Activities per actual Month Time Frame: July 2006 Positive Neutral Critical Legend Remarks Top-Activities without clips about stock-market a.s.o.

19 Page 19 Content Analysis by I-M-A-G Schweiz GmbH International-Media-Analysis-Group, Frauenfeld, 08/11/2006  Copyright 2006 Oil-Industry (Overview): Number of Articles and the Percentage of most important Media-Activities per Time-Frame Time Frame: January - July 2006 Positive Neutral Critical Legend Remarks Top-Activities without clips about stock-market a.s.o.

20 Page 20 Content Analysis by I-M-A-G Schweiz GmbH International-Media-Analysis-Group, Frauenfeld, 08/11/2006  Copyright 2006 AAA-Corp.: Number of Articles per Topic Remarks Top-Activities without clips about stock-market a.s.o. Time Frame: July 2006 Positive Neutral Critical Legend

21 Page 21 Content Analysis by I-M-A-G Schweiz GmbH International-Media-Analysis-Group, Frauenfeld, 08/11/2006  Copyright 2006 BBB-Corp.: Number of Articles per Topic Time Frame: July 2006 Positive Neutral Critical Legend Remarks Top-Activities without clips about stock-market a.s.o.

22 Page 22 Content Analysis by I-M-A-G Schweiz GmbH International-Media-Analysis-Group, Frauenfeld, 08/11/2006  Copyright 2006 CCC-Corp.: Number of Articles per Topic Time Frame: July 2006 Positive Neutral Critical Legend Remarks Top-Activities without clips about stock-market a.s.o.

23 Page 23 Content Analysis by I-M-A-G Schweiz GmbH International-Media-Analysis-Group, Frauenfeld, 08/11/2006  Copyright 2006 DDD-Corp.: Number of Articles per Topic Time Frame: July 2006 Positive Neutral Critical Legend Remarks Top-Activities without clips about stock-market a.s.o.

24 Page 24 Content Analysis by I-M-A-G Schweiz GmbH International-Media-Analysis-Group, Frauenfeld, 08/11/2006  Copyright 2006 EEE-Corp.: Number of Articles per Topic Time Frame: July 2006 Positive Neutral Critical Legend Remarks Top-Activities without clips about stock-market a.s.o.

25 Page 25 Content Analysis by I-M-A-G Schweiz GmbH International-Media-Analysis-Group, Frauenfeld, 08/11/2006  Copyright 2006 FFF-Corp.: Number of Articles per Topic Time Frame: July 2006 Positive Neutral Critical Legend Remarks Top-Activities without clips about stock-market a.s.o.

26 Page 26 Content Analysis by I-M-A-G Schweiz GmbH International-Media-Analysis-Group, Frauenfeld, 08/11/2006  Copyright 2006 Oil-Industry: AppendixMedia-Sample (German Opinion-Leader) Oil-Industry (Corporations:) AAA BBB CCC DDD EEE FFF

27 Page 27 Content Analysis by I-M-A-G Schweiz GmbH International-Media-Analysis-Group, Frauenfeld, 08/11/2006  Copyright 2006 Media-Sample (opinion leader) of Oil-Industry Oil-Industry: Media-Sample (Opinion-Leader)

28 Page 28 Content Analysis by I-M-A-G Schweiz GmbH International-Media-Analysis-Group, Frauenfeld, 08/11/2006  Copyright 2006 Media-Sample (opinion leader) of Oil-Industry Oil-Industry: Media-Sample (Opinion-Leader)

29 Page 29 Content Analysis by I-M-A-G Schweiz GmbH International-Media-Analysis-Group, Frauenfeld, 08/11/2006  Copyright 2006 Media-Sample (opinion leader) of Oil-Industry Oil-Industry: Media-Sample (Opinion-Leader)

30 Page 30 Content Analysis by I-M-A-G Schweiz GmbH International-Media-Analysis-Group, Frauenfeld, 08/11/2006  Copyright 2006 Media-Sample (opinion leader) of Oil-Industry Oil-Industry: Media-Sample (Opinion-Leader)


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