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1 Leading Latino Transmedia Marketing Solutions Provider in the US March 2013.

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Presentation on theme: "1 Leading Latino Transmedia Marketing Solutions Provider in the US March 2013."— Presentation transcript:

1 1 Leading Latino Transmedia Marketing Solutions Provider in the US March 2013

2 2 Entravision Highlights 07. Latino Audience Content Leading Latino Transmedia Marketing Solutions Provider in the US Our portfolio Our premium content Integrated marketing solutions Broadcast Radio 31. Spot TV 36. Spot Radio º Platform 41. Digital 49. Consumer Insights

3 3 Entravision Highlights Leading Latino Transmedia Marketing Solutions Provider in the US

4 Market reach & knowledge Valuable assets to offer Market reach & knowledge 4 Own & operate: 53 TV stations, 49 Radio stations & 76 station websites 300 partner radio stations throughout the US +100 Live Events throughout the US for Latinos 105 markets reach an aggregate of 94% of the US Latino population A Owned media clusters located in 15 of the 25 fastest- growing and highest-density US Latino markets. Business intelligence with unique Latino consumer insights to increase ROI on marketing strategies Entravision Highlights Founded: Publicly traded company NYSE: EVC Source: Arbitron, Spring Nationwide 2012 (94% reach source), Nielsen 2013 universe estimates (15 of the 25 fastest growing and highest density US Latino markets source)

5 Premium content & brands 5 Producer premium content: Best in class national syndicated radio programs 23 Univision local TV news programs Major live events in Top Latino markets Own leading Latino radio stations throughout the US Major aggregator of Latino media premium content providers Entravision is producer of transmedia content and distributor of Prime Brands in the Latino Media Landscape

6 Ratings strength & audience growth Entravision growing Audience Reach 6 #1 or #2 in prime time television in 5 markets among ALL viewers Early local newscasts are #1 or #2 in 12 markets among ALL viewers 2.2M+ annual aggregated audience through EVC´s local markets grass root events Consistent or growing radio shares in 8 markets among listeners Source: Nielsen, November 2012 survey, Arbitron, Spring/Fall 2011/2012

7 Latino Audiences Leading Latino Transmedia Marketing Solutions Provider in the US

8 Buying power (USD) Source: Nielsen, “State of the Hispanic Consumer”, Quarter Source: Nielsen, “State of the Hispanic Consumer”, Quarter CIA, World Bank, 2011 GDP at purchaser's prices. 1) Excluding Mexico and Brazil. 8 In perspective… Latino’s income is increasing! Household Income (USD) 2011 Income (Percent of population) 2000 to 2011 Percent Income Growth TotalLatinosTotalLatinos < 25 K24%29%-17%-19% 25 – 24.9 K11%14%-13%-10% 35 – 49.9 K15%17%-6%0% 50 – 74.9 K19% 0%10% 75 – 99.9 K12%10%16%31% > 100 K18%11%49%71% Latinos, the fastest growing segment in the US buy…and will buy more Household income ( growth) Mexico´s GDP =1.15 Tn Lar´s GDP 1 =1.99 Tn

9 Source: Synovate, US Diversity Markets Report, 2008, “Total Mean Media Consumption by Type (Hours per Week)”. 9 Time spent by media type (Avg. hours per week ) US Latinos US Non-Latinos Latinos spend more time on media TelevisionRadioMagazineNewspaper

10 Latinos get more engaged through advertising Source: ComScore, Conectados!: Understanding the US Hispanic Online Consumer, 2010; Percentages are % of responders in each group 10 Latino attitudes toward advertising, 2010 Expect advertising to be entertaining Remember advertised products when shopping Enjoy watching ads Advertising helps to choose products to buy for children More inclined to buy from a company that sponsors events 26%14% 30%15% 31%19%35%22%48%39% US Latinos Non-Latinos

11 Our Portfolio Leading Latino Transmedia Marketing Solutions Provider in the US

12 12 Entravision reaches 105 markets in the US, 94% of all US Latinos A18-49 with O&O and partner stations! Sacramento Los Angeles San Diego Oxnard/Ventura Santa Barbara Santa Maria San Luis Obispo Monterey/ Salinas San Jose San Francisco Santa Rosa Eureka Yuba City Reno Fresno Visalia Bakersfield Las Vegas Barstow Riverside/ San Bernardino Palm Springs Yuma/El Centro Stockton McAllen Laredo Corpus Christi Houston Beaumont Austin San Antonio Dallas Abilene Midland/Odessa El Paso San Angelo Waco Wichita Falls Lubbock Amarillo Shreveport Las Cruces Tucson Phoenix Albuquerque Santa Fe Denver Colorado Springs Grand Junction Ft. Collins Salt Lake City Idaho Falls Boise Seattle Yakima Portland Tri Cities Wenatchee Spokane Medford Wichita New Orleans Miami West Palm Beach Tampa Sarasota Naples Tallahassee Savannah Atlanta Wilmington Charlotte Greensboro Raleigh Norfolk Washington D.C. Dover Philadelphia New York Hartford Boston Columbus Detroit Grand Rapids Chicago Milwaukee Minneapolis Cedar Rapids Omaha Louisville St. Louis Springfield Kansas City Paducah Memphis Nashville Chattanooga Little Rock Ft. Smith Clovis Ft. Wayne Orlando Springfield Aspen Hagerstown Modesto

13 13 Entravision owns & operates 53 TV stations and 49 Radio stations in 33 markets Boston Entravision owned Radio and TV footprint, 2012 TV (25 markets, 53 stations) Reno Sacramento Las Vegas Santa Barbara San Diego Yuma / El Centro Palm Springs Denver Albuquerque El Paso Odessa/Midland Wichita Corpus Christi Mc Allen Tampa Orlando Washington, DC Miami Springfield Hartford Houston Laredo San Angelo Lubbock Colorado Springs Aspen Monterey Stockton Modesto Phoenix Hagerstown Los Angeles TV (24 markets, 53 stations) Radio (19 markets, 49 stations) Combo (11 markets)

14 RankDMAMedia Radio Stations TV Stations Website s 1Los AngelesRadio6-4 3MiamiRadio1-- 4HoustonRadio1-- 9PhoenixRadio4-4 10McAllenTV & Radio Sacramento-Stockton- Modesto Radio8-9 12San DiegoTV-63 13AlbuquerqueTV & Radio233 15El PasoTV & Radio537 16DenverTV & Radio435 17OrlandoTV & Radio142 19TampaTV-31 20Washington, DC (Hagrstwn)TV-41 23Las VegasTV & Radio234 24BostonTV-31 25Springfield-HartfordTV-31 27Corpus ChristiTV-31 34Monterey-SalinasTV & Radio334 36LaredoTV-52 37Yuma-El CentroTV & Radio Odessa-Midland-San Angelo TV-31 42Colorado SpringsTV-3- 43Santa BarbaraTV-31 45Palm SpringsTV & Radio134 51LubbockTV & Radio213 54WichitaTV-11 59RenoTV & Radio133 (1) Households Source: 2013 Nielsen Universe Estimates as dated Entravision DMAs ranked by TV HH 1 size, M of Latinos +2 (representing 50.2% of US total) 6.9M of Latino households (representing 49.9% of US total) 30.6% of Latino population density vs. 16.2% of total national average 14 Entravision, located in 15 of the 25 fastest growing and highest density major Latino markets, aggregate 50% of the US Latino population Entravision markets aggregate:

15 15 EVC reaches 8.4M Latinos living in the highly integrated US-MEX border region

16 16 We integrate a digital platform that reaches 20M Latinos and delivers 200M of monthly impressions Platinum Content Driven Assets Behavioral Reach Platform MOBILE 300k Audience/ Subscribers 1M Messages 300k Opt in data base 100k MMS RADIO SITESTV SITES 49 sites 1.3M of streaming hours 400k total streaming audience InSycBanners 55 sites 1.3M Preroll Video InSycBanners 20M Latinos reach 200M of monthly impressions Vertical context Language preferences Intended interest Geo-targeted behavior

17 17 Our digital platforms include Social Media as well as vertical advertising solutions for local advertisers 57 fan pages 350,000 likes & SMS Entra Leads Lead generation for all vertical business segments SERVICES Desktop search Mobile apps Voice on top carriers Mobile and online directories COVERAGE National Regional DMA Market Hyper-local Radio Branded Customized Splash pages Brand Activation Pages 300k EVC Platinum Subscribers 15M EVC Extended Segmented Audience 6M EVC Extended Segmented SMS Audience 63 accounts 58,000 followers Platinum Social Media Vertical Content Sites

18 18 Our Premium Content Leading Latino Transmedia Marketing Solutions Provider in the US

19 Top US Latino Partner TV Networks BrandsDescriptionProgrammingTarget Leading Spanish dominant media Largest Latino audience in the US Novelas, news, entertainment content 24 Entravision markets Noticieros Univision, Despierta America, Sabado Gigante, Primer Impacto, El Gordo y la Flaca Spanish dominant, general content media; years old 2nd highest rated Spanish programming in the US News, sports, music, entertainment content 20 Entravision markets Noticias al Minuto, Escandalo TV, Boxeo, Que Dice la Gente? Spanish dominant, general content media; years old 2nd largest Spanish language Network in the US News, sports, entertainment content 1 Entravision market TM News; Telenovelas: La Reina Del Sur, Zorro, Perro Amor, Cristina, Alquien Te Mira; Telemundo Sports Spanish dominant, general content media; years old Intl. recognized brand with hyper local presence English dominant News, sports, entertainment content 2 Entravision markets Dr. Oz, Fox News, Anderson Live, Two and a Half Men, The Simpsons, Super Bowl 2014, American Idol acculturated and bi-cultural; English dominant New Spanish-language broadcast network of Fox, focused on the US Latino market News, sports, game shows and comedy 5 Entravision markets Kadabra, Los Exitosos Perez, Yo Soy Betty La Fea (original version), Pobres Rico, Noticias MundoFox Young Americanized Latinos; Spanish dominant Intl. and nationally recognized brand English dominant Entertainment content 2 Entravision markets Vampire Diaries, Seinfeld, 90210, Gossip Girl, Top Model, Nikita young acculturated and bi-cultural; English dominant Advertiser friendly content Powerhouse for Direct Response Advertising Cost-efficient ad campaigns Court, Comedy and Drama entertainment Friends, How I Met Your Mother, Judge Alex, Cash Cab, Law & Order: SVU, House, Monk, It’s Always Sunny in Philadelphia English Language Adults Bilingual music and entertainment network Independent, minority-owned network Sold in 44 markets, including all top 25 Latino DMAs Originally-produced programming and first-run content 18 Entravision markets Mis Doctors, Tu Decides, Locas por el Futbol, Patrullando Tijuana, Xtreme Kombat, Chef de Metal, Mex 2 the Max, Esto Es Insolito Spanish Dominant Bilingual Latinos Latino Adults and Best Television content also implies the best content alliances

20 Premium Content Brands in our DNA EVC ProductionsDescriptionTarget Erazno y la ChokolataNationally syndicated radio showHip,, featuring the talented Oswaldo Diaz. High energy execution that takes theater of the mind to a whole new level Latino listeners years of age State Farm’s Las Super 20 Hosted by a variety of Sony Music Latin artists, delivering behind the scenes at top Regional Mexican music Latino listeners Entravision LiveFestivals, tours and Innovative multimedia production ventures Young Latino adults and families 20 Entravision Exclusive Transmedia Content Productions Live

21 Local newscasts rank #1 or #2 in most markets with a large audience Selected Entravision DMAs Local Newscast, Ranking and Impact Source: Nielsen November 2012 (M-F 6p-6:30p Eastern/Pacific, 5p-5:30p Mountain) LATINO MARKET RANKDMASTATION NEWS TP RANK ADULT RATING 10McAllen-HarlingenKNVO# AlbuquerqueKLUZ# El PasoKINT# OrlandoWVEN# Washington, DCWFDC# TampaWVEA# Monterey-SalinasKSMS# LaredoKLDO# Yuma-El CentroKVYE# Palm SpringsKVER# Santa BarbaraKPMR# RenoKREN#

22 We own major multi-market Radio formats that Latinos love Entravision’s Owned Major Radio Spanish-language Stations BrandsDescriptionSpecial ProgrammingTarget Spanish Adult Music Contemporary Mexican Soccer Coverage; Regional Hits 1970’s- Present; 2014 World Cup Latino Adults, years old Regional Mexican MusicEl Vacilón del Mandril; Erazno y La Chokolata; Piolín por la mañana; La Potranca and El Potrillo Male Latinos listeners, years of age Northern Mexican MusicEl Rey y el Gato; Erazno y la Chokolata Latino adults, year olds Spanish Language Romantic Ballads Futbol de Primera: Andres Cantor Sports Commentary Show Primarily Latino women, years of age 22

23 Integrated marketing solutions. Leading Latino Transmedia Marketing Solutions Provider in the US 23

24 Integrated Marketing Solutions Entravision Advertising Offering 24 Latino Consumer Insights Local reach and awareness Spot Radio Spot Television Engagement Spot Radio Events Mobile Online Network Radio Unwired Regional TV networks Digital Reach Interaction Online Mobile Spot Radio

25 Broadcast Radio. Leading Latino Transmedia Marketing Solutions Provider in the US 25

26 150+ Spanish language radio properties, a national radio network Entravision’s Radio Network offers coverage through a network of unwired Spanish language radio stations Weekly Cume (HA18+) 9.8M* Average Rating HA a-7p- 1.8* Coverage in 29 of the top 30 Latino markets National Single Airplay In-Market Activation Turn-key Traffic & Proof of Performance EVC Radio Network 94% Coverage Of US HA18-49! 26

27 Targeted Network Content 27 Nationally syndicated radio show, featuring the late Regional Mexican recording artist, Jenni Rivera. The show debuted in 2012 and had 51% US Latino market clearance Nationally syndicated radio show, that stars the talented Oswaldo Diaz Delivers a hip, high energy execution that takes theater of the mind to a whole new level! #1 PM Drive show in multiple markets Contacto con Jenni Erazno y la Chokolata State Farm´s Las Super 20 Regional Mexican Top 20 Countdown Show Show rolled out in 2012 and currently has 51% US Latino market clearance Hosted by a variety of Sony Music Latin artists Program delivers a behind the scenes look at the best in Regional Mexican music

28 28 ESPN Deportes Spot Affiliates LA, New York, Miami, Houston, Dallas, SF/SJ, Phoenix, El Paso, Las Vegas, Fresno, Albuquerque, Stockton/Modesto, Bakersfield, Seattle, Tucson, Lubbock Sports News/Talk Soccer Play-by-play –Mexican National Team, MLS Game of the Week Futbol de Primera (FDP) Affiliates LA, Riverside, Oxnard, Phoenix, McAllen, El Paso, Denver, Las Vegas, Orlando, Fresno, Sacramento, Albuquerque, Bakersfield, Tucson, Salinas, Stockton, Modesto, Reno, Lubbock, El Centro World Cup 2014 FDP Soccer Play-by-Play – 13 Mexican National Team Friendlies & WCQ in 2013 Confederations Cup – June 2013 Gold Cup – July 2013 FDP Weekly Show – Sunday-Friday 7P-8P Play-by-Play – Season Broadcasts of NFL Games (Radio) LA – SD Chargers (plus TV Highlights show in SD) NY – NY Jets SF – SF 49ers Phoenix – AZ Cardinals Denver – Denver Broncos (plus TV Highlights show in Denver) Atlanta – Atlanta Falcons Fresno – SF 49ers Albuquerque – Dallas Cowboys Targeted Male Content

29 Local Play-by-Play - Total 29 LA – Los Angeles Angels NY – New York Mets Dallas – Texas Rangers SF – SF Giants Phoenix – AZ Cardinals Atlanta – Atlanta Braves Fresno/ Albuquerque/ Oxnard – LA Dodgers LA – LA Galaxy Washington DC – DC United Portland – Timbers LA – SD Chargers NY – NY Jets SF – SF 49ers Phoenix – AZ Cardinals Denver – Denver Broncos Atlanta – Atlanta Falcons Fresno – SF 49ers Albuquerque – Dallas Cowboys LA – LA Lakers LA – LA Clippers NY - Knicks Fresno – LA Lakers Albuquerque – University of New Mexico Fresno – Fresno State Miami – University of Miami Tucson – University of Arizona

30 Effectively Reaching the Latino Male Target! Futbol De Primera Affiliates MARKETSTATIONDIAL AlbuquerqueKRZY-FM105.9FM AtlantaWAOS-AM1600AM BakersfieldKXTT-FM94.9FM DenverKJMN-FM92.1FM El CentroKSEH-FM94.5FM El PasoKSVE-AM1650AM Fresno KGST-AM/KLBN-FM 1600AM/101.9FM Las VegasKRRN-FM92.7FM Los Angeles/Riverside-SB KLYY-FM97.5FM LubbockKBZO-AM1460AM McAllenKNVO-FM 101.1FM Oxnard/VenturaKOXR-AM910AM Palm SpringsKLOB-FM94.7FM Phoenix KVVA-FM/KBMB-AM* 107.1FM/106.9FM/710AM Reno KRNV-FM102.1FM SacramentoKXSE-FM104.3FM SalinasKSES-FM107.1FM Santa RosaKJOR-FM104.1FM Stockton-ModestoKTSE-FM97.1FM TucsonKTKT-AM990AM World Cup 2014 FDP Soccer Mexican National Team Friendlies and World Cup Qualifiers FDP Weekly Show – M-F, Su 7P-8P *KBMB simulcasts games if the station isn’t airing a Diamondbacks game Effective Affiliates 30

31 Spot TV. Leading Latino Transmedia Marketing Solutions Provider in the US 31

32 Most relevant TV content for Latinos in US 32

33 33 Local Newscasts Evening TV News in 23 in Markets Over 100 production hours per week Premium Content Produced by EVC Opportunities within local newscasts TV Spots Segment Sponsorships Special Series / Investigative reports sponsorships

34 News Sponsorship Opportunities 34 Noticiero Telemundo M-F 6:30pm-7:00pm Weather Sports Environmental Reports Health Reports Entertainment Reports News Briefs Play of the Day Phone Banks Paid Programming Noticias Univision San Diego M-F 6-6:30p & 11-11:30p Noticiero Telemundo 33 San Diego/Tijuana M-F 6-6:30p and 11-11:30p Noticiero Univision M-F 6:30pm-7:00pm & 11:30pm-12:00am

35 35 Local Morning Shows Opportunities: TV Spots Segment Sponsorships On-Air mentions Endorsements Product Placement Premium Content /Produced by EVC Despierta América Local Segments Opportunities: Interviews Product Endorsement Product Placement Sponsorship Local Morning Show Segments Perspectiva Nacional Weekly Political Show

36 Spot Radio. Leading Latino Transmedia Marketing Solutions Provider in the US 36

37 37 Opportunities within Premium Content/Targeted Network Content On Air Mentions Endorsements Interviews Segment sponsorships Shows Sponsorships On site Remotes Live Coverage Promotional Giveaways Advertising Opportunities Spots

38 360º Platforms. Leading Latino Transmedia Marketing Solutions Provider in the US 38

39 39 The most important Spanish pop music event in the Nation. Reventón Super Estrella is an institution in L.A. This massive summer mega concert gathers the most representative artists of the genre such as, Ricky Martin, Jennifer Lopez, Juanes, Caifanes, Molotov, to name a few. Staples Center with a 15,000 capacity is the home of Reventón Super Estrella, tickets are sold out in 6 hrs. Reventon Super Estrella

40 40 Television Through our media partnerships we heavily promote the event. Radio Our radio properties promote the event with radio spots, as well radio DJs constantly inviting our audience to be a part of this yearly mega concert. Websites Our sites display banners, as well pre roll videos are displayed in video players. A micro site promotes the lineup Social Media Media player is a huge part of our media mix, this allows us to meter and increase the interest for the event. Mobile We use our mobile database to promote the event and bring updates presented by sponsors. Reventon offers to sponsors a full cross media platform where we leverage the influence of our media assets Reventon a 360 Content Platform

41 Digital. Leading Latino Transmedia Marketing Solutions Provider in the US 41

42 42 Display Premium Ad Placement Our broadcast sites give advertisers opportunities to target their consumers alongside our premium content Supported Ad Units Include: Medium Rectangle (300x250) Leaderboard (728x90) Skyscraper (120x600) Vertical Banner (120x240) 3:1 (300x100) Expanding Pencil Ad (990x50 collapsed and 990x250 expanded) Peel corner (600x600 diagonally) Skinable Backgrounds

43 43 Streaming Ad Players Video Pre-Roll In-Stream Ads Sync Banner Skinable Background Our broadcast sites give advertisers opportunities to target their consumers alongside our premium content Pre-Roll ads are an effective way to ensure that your target audience is actually watching your ad. Streaming Ads are an efficient way to increase listener recall at a fraction of the cost of broadcast spots Sync Banners work to reinforce your message by appearing simultaneously with your in-stream or pre- roll add Pre-Roll ads are an effective way to ensure that your target audience is actually watching your ad.

44 44 Contests and sweepstakes Contests provide an engagement vehicle that can integrate multiple mediums: on-air spots, display ads, mobile, and social media! Entravision can develop and execute integrated sweepstakes and contests for advertisers interested in obtaining registration opt-in data to be used for future marketing efforts. Each contest should be supported with promotional media Types of contests include: Enter to win User generated contests Instant win and more

45 57 fan pages 350,000 likes & SMS Lead generation for all vertical business segments SERVICES Desktop search Mobile apps Voice on top carriers Mobile and online directories COVERAGE National Regional DMA Market Hyper local Radio Branded Customized Splash pages Brand Activation Pages 300k EVC Platinum Subscribers 15M EVC Extended Segmented Audience 6M EVC Extended Segmented SMS Audience 63 accounts 58,000 followers Platinum Social Media Vertical Content Sites 45 Social Media, Vertical Content Sites branding advertising opportunities as well as Lead generation solutions

46 Mobile Sites Mobile Blasts Available in SMS or MMS, mobile blasts are a great way to reach out to our stations’ community Mobile sites, formerly referred to as WAPs (Wireless Application Protocol) are websites specially formatted for mobile devices. Mobile Communities allow businesses to stay in contact with their customer base on the go. Mobile Advertising Opportunities Mobile Communities 46

47 SMS/MMS and Social Sponsorships integration 47 Alerts & Reminders Text, Image, Video, Audio (for events, sales, etc.) Sweepstakes Enter to win, answer trivia to win Trivia/Polling Correct answer or voting Social Poster One Click Share to Facebook & Twitter Coupons Coupon codes, 2D Barcode Product Videos Promote in-aisle

48 48 Mobile sites are designed for the small screen, with the needs of mobile users in mind. A mobile-friendly site can help your business connect with customers and increase sales. Entravision can help clients go mobile by fully converting their site to a mobile enabled site [in English or Spanish], sites can include: Click to Call (mobile link that initiates a call) Form Builder (to collect customer data) Store Locator Social Sharing M-Commerce Mobile Enabled Website Development Mobile Sites

49 49 Consumer Insights. Leading Latino Transmedia Marketing Solutions Provider in the US

50 Hyper-local Latino consumer insights Luminar, an Entravision analytics and insights company sheds light into consumer purchasing behaviors based on big data analysis of over 13 million Latinos in eight major markets. Luminar aggregates over 2,000 different data sources, on 1,600 different data characteristics to develop highly insightful Latino consumption behaviors. Focused solely on the Latino consumer, Luminar is the only big data analytics company in its kind 50 | Hispanics Sample Data View | Luminar’s View of Hispanics Transactional Data (POS, CRM, loyalty e-commerce) Digital Media Interactions Relevant Analytical Models Cultural References

51 51 Contact Information Name: Mario Carrera Mail: Cel: Ph:


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