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Widget Inc. Board Meeting January 1, 2013 Widget Inc. HQ NYC Confidential 1.

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Presentation on theme: "Widget Inc. Board Meeting January 1, 2013 Widget Inc. HQ NYC Confidential 1."— Presentation transcript:

1 Widget Inc. Board Meeting January 1, 2013 Widget Inc. HQ NYC Confidential 1

2 Agenda 1Official Board Business9:00 AM15 min 2December Summary9:15 AM30 min 3Functional Updates (Product, Sales & BD, Team)9:45 AM30 min 4Financials10:15 AM15 min 5Strategic Discussions10:30 AM 1.5 hours 6Close / Director’s Session12:00 PM 2

3 OFFICIAL BOARD BUSINESS 3

4 Official Board Business Approval of previous minutes (NYC: Dec 1st, 2012) Review and approve new employee stock grants Next meeting Feb 5th, 10am ET in NYC Salary (range) Options (range) Fully Diluted % Total Pool Size--1,000,00010% Allocated to Date--100,0001% New Grants John Smith - Developer $90k ($80k - $100k) 45k (40k - 50k) 0.45% (0.4% - 0.5%) Sarah Brown - Designer $110k ($70k - $90k) 40k (60k – 70k) 0.4% (0.6% - 0.7%) Total$200k85k0.85% Remaining Unallocated --815, % 4

5 December Summary 5

6 ProductSales & BDTechMarketing Exceeding Suspendisse rhoncus consequat metus eget pharetra. Average Suspendisse rhoncus consequat metus eget pharetra. Suspendisse rhoncus consequat metus eget pharetra Suspendisse rhoncus consequat metus eget pharetra. Poor Suspendisse rhoncus consequat metus eget pharetra. 6

7 Key Metrics Prev Month Curr Month Projected Next Month Notes Engagement # Active Users 100,000 (30%  )135,000 (3%  )180,000 # Social Referrals 40,000 (4%  )60,000 (3%  )80,000 Product/Tech Queries / Sec 800 (15%  )900 (23%  )1,000 # Users of X 33,000 (2%  )39,000 (8%  )45,000 Financials Revenue $100,000 (30%  )$129,000 (5%  )$80,000 Net Burn $200,000 (5%  )$210,000 (11%  )$185,000 7

8 UPDATES 8

9 Product Research initial platform to support Enable Registration Launch User Profiles Responsive Design IE, Chrome, FF Responsive Design IE, Chrome, FF Mobile iOS Bugs Landscape mode, random crashes iOS Bugs Landscape mode, random crashes JanFebMarApr Limited Alpha Deploy app to curated list of testers, collect feedback & iterate Limited Alpha Deploy app to curated list of testers, collect feedback & iterate Deploy iOS app Release in app store Deploy iOS app Release in app store Build app Deploy Web Desktop 9

10 Sales & BD Expected Timing $ AmtProbabilityExpected Value Notes Segment 1 Google Yahoo Bing Q2 Q3 Q4 $1m $200k $100k 10% 90% 10% $100k $180k $10k Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean laoreet aliquet quam, quis tempor mauris tempor eget. Segment 2 Nascar NBA Q4 Q2 $200k $100k 60% 30% $120k $30k Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean laoreet aliquet quam, quis tempor mauris tempor eget. Total $1.6m$440k Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean laoreet aliquet quam. 10% - Initial Contact 30% - Trial 60% - Contract Sent 90% - Contract in Legal Review 10

11 Organization Chart CEO CTO Engineering Engineer 1 Engineer 2 QA VP Sales VP Marketing Office Manager New Hire Future Hire 11

12 Staffing Plan (by priority)PositionStatus Hire By Date Target Salary Target Equity XSourcingASAP$50,000 - $70,000.1% -.2% XInterviewingASAP$100,000 - $130,000.1% -.15% XOffer outQ4$65,000 - $72,000.09% -.12% XNegotiatingQ4$140,000 - $200,000.05% -.8% XInterviewingQ1, 2013$120,000 - $150,000.01% -.05% 12

13 STRATEGIC DISCUSSIONS 13

14 Discussion How do we grow our business? What are the milestones for the next financing round? Should we forge a partnership with competitor x? Things keeping you up at night? [Board Member Name] - What should be our go-to-market for X? 14

15 FINANCIALS 15

16 Financials Dec ‘12 Actual Dec ‘12 Projected DeltaNotes Revenue$20k$10k Praesent quis dui sed velit euismod. Gross Profit$5k$4k$1k Praesent quis dui sed velit euismod. Gross Burn$100k$60k$40k Praesent quis dui sed velit euismod. Net Burn$80k$30k$50k Praesent quis dui sed velit euismod. Cash Balance$500k$600k$100k Praesent quis dui sed velit euismod. Cash Out DateJun ‘14Sep ’143 months Praesent quis dui sed velit euismod. 16

17 ASKS 17

18 Asks Help with recruiting Intro to... 18

19 APPENDIX 19

20 Cash Waterfall Notes Vestibulum eget neque eu diam rutrum interdum. 20

21 Revenue Waterfall Notes Vestibulum eget neque eu diam rutrum interdum. 21

22 Op Ex Waterfall Notes Vestibulum eget neque eu diam rutrum interdum. 22

23 Conversion Funnel 25,000 15% 10% 4% ActualTargetNotes Visitors View Product Page Add To Cart Purchase 35,000Increase Adwords spend 25% A/B testing HP and other lead-in pages 15%Implement AJAX 6% Enable purchasing without registration 23

24 Marketing Funnel Adwords, Misc CPCDirect s, PRMeetups, ConferencesFB / TwitterTOTALS Costs $90,000 $50,000 $3,000 $40,000 $183,000 Leads 16,00010, ,300 29,400 Closed Deals (conversions) 2, ,944 CPL $6 $5 $30 $12 $6 CAC $45 $63 $55 $449 $62 MRR $60,000 $4,400 $300 $9,000 $73,700 Rev / Customer $30 $6 $5 $101 $25 LTV (12 mths) $360 $66 $65 $1,213 $300 LTV / CAC 8.0x 1.1x 1.2x 2.7x 4.8x 24


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