2. Unit 5: Era of Social Change 1950 AMERICANA-----EISENHOWER PRESIDENCY----JFK PRESIDENCY---JOHNSON PRESIDENCY-- ---CIVIL RIGHTS MOVEMENT

3. Baby BoomNuclear Family American Dream Suburbia 1950s Americana

4. G.I. Bill of Rights  Boom in education and homes  GI Bill of Rights passed to benefit WWII veterans  low cost mortgages,  low-interest loans  education benefits.  Effects:  Helped create a middle class  Increased racial inequality( many benefits weren’t given to A.A.

5. T.V.  TV ownership rose as the cost of owning them dropped.  In 1952 TV Guide outsold every other magazine.  The TV Dinner was introduced in 1954 and altered America’s eating habits.

6. 1950 TV Shows https://www.youtube.com/watch?v=62JEg8iGV3k

7. Consumerism  1950s, Consumerism is due to the growth of media, suburbs, and personal wealth  TV became the center of consumer culture. https://www.youtube.com/watch?v=ibugG89odt0

8. The Beat Movement  Expressions of nonconformity by artists, poets and writers.  Beatniks: lived nonconformist lives  Free, open and loose  Shunned by popular culture, did attract media attention as well as college students – pre- counterculture

9. Rock n Roll Rebellion Music

10. Dr. Jonas Salk  Developed a vaccine for preventing polio

11. President Eisenhower Interstate Highway System —Due to civilian and military growth, 1950s President Dwight Eisenhower, approved the Interstate Highway System

13. 1960 Election  Democratic nominee  John Fitzgerald Kennedy = Senator from Mass.  Republican nominee  Richard Nixon = Vice President under Ike  Two factors that helped JFK win – t.v. and civil rights

14. Kennedy the Candidate  Well-organized campaign  $ backed by large, wealthy family  Obstacles:  Age: only 43  Religion: Roman Catholic

15. Televised Debate  1 st televised debate ever between presidential candidates  Nixon: expert on foreign policy  Wanted to use the debate to expose JFK’s weakness.  JFK – cool and calm  “Image replaced the printed word.” https://www.youtube.com/watch?v=Wg28hW1eAys

16. Election Outcome  The Presidential election of 1960 was the closest in American history. John F. Kennedy won the popular vote by a slim margin of approximately 100,000 votes. Richard Nixon won more individual states than Kennedy, but it was Kennedy who prevailed by winning key states with many electoral votes. https://www.youtube.com/watch?v=W9H3gvnN468

17. Kennedy and the King  MLK and 33 demonstrators arrested in Atlanta at a segregated lunch counter  No concern from Ike  JFK showed concern  Bobby K. convinced the judge to have MLK released on bail

18. Camelot  JFK, wife Jackie, son John Jr., daughter Caroline  Represented a Camelot mystique

19. JFK Takes Command  Warned against supporting the French in Indochina  JFK’s policy of Flexible Response  Build-up of the nation’s conventional forces (non-nuclear forces)  Created an elite branch of the Army  The Special Forces or The Green Berets

21. The Berlin Crisis Citizens from E. Berlin flocked into W. Berlin - Better economy N.K. constructed the Berlin Wall to separate the two (Aug. 1961) - Sign of Communist oppression

22. New Frontier  JFKs legislative program:  Spark economy by increase spending on national defenses  Peace Corps -Increase international aid  Expand space program

23. Space Race  JFK vows to put a man on the moon by the end of the 1960s  Invests in NASA- National Aeronautics and Space Administration  Apollo Program-lands Neil Armstrong on the moon  Armstrong quotes “One small step for man, one giant leap for mankind”. http://www.history.com/topics/space- race/videos/space-race-cold-war-front

24. JFK Assassination  Nov. 22, 1963-Dalles TX  JFK arrived to mend political fences with members of the state’s Democratic Party  JFK shot and murdered  Dallas police charged Lee Harvey Oswald with murder-palm print found on rifle used  Conspiracy Theories:  Oswald acted as part of a conspiracy with 2 shooters  Anti-Castro Cubans  Communist-sponsored attack  Conspiracy by the CIA http://youtu.be/DSBXW1-VGmM

25. Lyndon B. Johnson  Vice President Lyndon B. Johnson becomes President  Proves American system works!  LBJ and Domestic legislation  Passed JFK’s Civil Rights Bill..it now becomes the Civil Rights Act 1964— Prohibits discrimination bc of race, religion, national origin, and gender

26. Great Society  Great Society -LBJ’s Domestic agenda  Aimed to: 1. Reduce poverty 2. Reduce racial injustice 3. Promote a better quality of life in the United States.