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THE INTERNET THE ENTIRE INTERNET THE WHOLE DAMN THING EXPLAINED THROUGH A MEDIOCRE KANSAS STATE FOOTBALL COACH.

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Presentation on theme: "THE INTERNET THE ENTIRE INTERNET THE WHOLE DAMN THING EXPLAINED THROUGH A MEDIOCRE KANSAS STATE FOOTBALL COACH."— Presentation transcript:

1 THE INTERNET THE ENTIRE INTERNET THE WHOLE DAMN THING EXPLAINED THROUGH A MEDIOCRE KANSAS STATE FOOTBALL COACH

2 Ron Prince, former K-State head coach and 1997 Pritzker Prize Winner

3 WHO IS RONP? AKA THE SLOGAN THAT WILL APPEAR ON BAGS OF EDSBS.COM STORE SHOPPERS WHO PURCHASE OUR LINE OF SUPPORTIVE BUT FORGIVING HOT PANTS FOR MALE CROSSFITTERS LONG WAY TO GO FOR A LULULEMON OBJECTIVIST JOKE BUT HERE WE ARE

4 AN ARISTOCRAT WHO REFUSED HIS FORTUNE FOR FORTUNE Ron Prince was the greatest coaching mind of his generation. Apprenticed with Bill Walsh, Bill Belichick, Jose Mourinho, Hal Mumme, Pete Carroll, Nick Saban, Hayden Fry, and Al Groh. At Kansas State 1983 to 2009 Lifetime record of FAMOUS to zero. Known for everything great. Made no mistakes

5 NEVER UNDERESTIMATE THE POWER OF CALL OF DUTY AS A POWERFUL CROWDSOURCING MEME FACTORY #RONP4RIOTSHIELDDEATH #RONP4CALLEDAGAYSLURBYA13YEAROLD #RONP4SLEEPDEPRIVATION

6 A LEGEND IS BORN

7 BACK TO THE SPORTING INTERNET IN 2005 THERE WAS NO INTERNET. JUST A SERIES OF AWFUL POLITICAL WEBSITES AND SPORTS FORUMS AND RECRUITING SITES AND ROTTEN.COM OH AND DON’T FORGET SPORTS BY BROOKS. LET’S FORGET SPORTS BY BROOKS. LET’S ALL DO THAT NOW.

8 INTERNETNESS, 2005

9 2005: PRINT FIRST, YOU LATER YOU (NOT PICTURED) PROLES OMG EVENT BOX SCORE COLUMNIST ONE: ARRRGH ONLINE READERFORUM DEBATE COLUMNIST TWO: [MORALS TEARS DEAD FATHERS] READER

10 NET RESULT: SNOBS AND METAFICTION FANS WEEP NO NICHE-ING – NONE – NO REALLY – IT WAS HORRIBLE – YOU HAD TO ARGUE WITH DUMB PEOPLE – DUMB PEOPLE WHO WEREN’T YOUR KIND OF DUMB PEOPLE – DUMB PEOPLE WHO WROTE “YOU’RE KIND OF PEOPLE”

11 AN ISSUE OF REVERENCE THE BCS PLAYERS GETTING PAID THE ISSUE OF RIVALRY IN A SPORT WHERE EVERYTHING IS CONTAMINATED BY RIVALRY AN ACCEPTANCE, AND EVEN DEFENSE OF AN ABSURD SITUATION. PROVIDE USEFUL EXAMPLES. SHOW NUDE PHOTOS. WAIT FOR APPLAUSE. ONLY RECOURSE: BILL SIMMONS

12 2006: THE SPORTING INTERNET FANHOUSE SPORTS BY BROOKS DEADSPIN SMQ THE MIGHTY MJD SUICIDEGIRLS.COM FREE DARKO MGOBLOG COLLEGE FOOTBALL NEWS

13 ROLES OF THE NON-LINEAR NARRATIVE IN SPORTING INTERNETNESS Aggregation (Diminishing returns) Long-form Full spectrum curation (yes that twee word) the elements of sport that fall through cracks (i.e. cultural attendants, see “Ohio State Library Masturbator, aka Carl Monday is watching you masturbate.” ) Cutting room floor business (extras, playbooks, artifacts, anything not PG-rated) WAG School Gossip Muckraking Dick pics

14 2012: THE SPORTING INTERNET WOULD YOU LIKE A SLIDESHOW OF 35 OF THE BEST RALLY CAR CRASHES EVER? WOULD YOU LIKE AN ARTICLE THAT LINKS TO AN ARTICLE FOOLISH ENOUGH TO NOT PERFECTLY SEO-IZE ITS CONTENT 15,000,000 other websites Networks (SBN, Yardbarker, ETC.) Grantland YAHOO (AKA AOL 2012) Single author sites Team bloggers Wee little satire sites TWITTER ALL CAPS IMPORTANT

15 MEME BUILDING Oh yes let’s build some memes And possibly some macros And in turn give metafiction all the validation it could ever want

16 IDENTITY POLITICS (AND XMAS SWEATERS)

17 THE THING is beheld TWICE The thing lets you in the door. The thing makes you coffee. The thing is BEHELD from proximity and evaluated against future interactions and potential risk The thing is EVALUATED The thing is BEHELD The thing is VERY FAR AWAY The thing reminds you of something or someone else for some reason The thing is EVALUATED The thing is possibly PHOTOSHOPPED or MOCKED

18 WHY MEME AT ALL? Long-form Quick reax Fiskyness Analysis – Smarter – Faster – In-depth Not pitching to n00bs Community Differentiation Exclusivity You don’t want everyone after a certain point Straight sites can’t do it Having an intellectual or temperamental cover charge – 3 day waiting period – Being a bit bent

19 CASE STUDY: THE CURIOUS CASE OF THE ANNOUNCER AND FIVE HOOKERS IN THE NIGHT-TIME

20 CRAIG JAMES: THE SAGA Helicopter Dads kid into scholarship Kid is lazy, doesn’t play Kid gets injured, James blows it up into “imprisonment” with help of sketchy PR firm James feeds to ESPN Leach is fired

21 THE GRAND AFTERSHOCKS Leach countered Very damaging to ESPN’s rep Feldman case escalated this And in a lonely comment thread, someone asks an important question TOP FIVE RESULTS! Campaign response! Now replaced by “Gays will have to answer to God.”

22 THE SPORTS CYCLE, 2012 EVENTTwitterTV/Radio reaxSportstalkPostsBox ScoreColumnist/PaperThreadsMemesCONTENT

23 INTERNETNESS, 2012

24 WHERE IS THIS GOING? MACRO – Further consolidation – ESPN: one large, loud, yelling question mark – Bleacher Report/SBN – NBC: intrigue! – FoxSports.com is [ummmmm] – CBS, land of capital investment – League sites (NFL, MLB, etc) Collegiate side, see Texas, FL

25 MICRO: Be your own cake boss


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