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Analyzed and Presented by: Emily Sweeney.  Business: “Gaming Supply:”  “Utility Products”  “ Proprietary Table Games”  “Electronic Table Systems”

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Presentation on theme: "Analyzed and Presented by: Emily Sweeney.  Business: “Gaming Supply:”  “Utility Products”  “ Proprietary Table Games”  “Electronic Table Systems”"— Presentation transcript:

1 Analyzed and Presented by: Emily Sweeney

2  Business: “Gaming Supply:”  “Utility Products”  “ Proprietary Table Games”  “Electronic Table Systems”  “Electronic Gaming Machines”  Type:  Publicly Traded (SEC filings)  “Approx. 805 employees “(10-K)  Website: shufflemaster.com  From company site.

3  Basement-built company (1982), but it is now international.  “future success and growth are truly a result of your own efforts and achievements” (incentive-based, but lacking necessary knowledge sharing tones, like those discussed earlier by classmates)  “Being on our team means sharing in our vision”  “bright, energetic, talented people” and “valuing diversity and celebrating strengths” (individual knowledge heavy)  “technology-averse sales force” and avoid being “…slowed or distracted by an unwanted technology implementation” (Hildebrand) C ulture  From company site unless otherwise noted.

4  “Prior to 2005, the company had been relying on a fragmented sales and order processing infrastructure that was making it difficult for company employees to find integrated and reliable business information.”  There was a “lag” so that employees weren’t getting current information  “Microsoft's customer relationship management system…didn't talk to the company's Great Plains enterprise resource planning system”  “When we were growing, little attention was paid to integrating our systems” (President and COO via Hildebrand)  From Hildebrand.

5  Need: “quickly collect, analyze and respond to sales and other information—in one place”  Assets:  Salespeople – “saw revenues grow to $113 million in 2005, up by 33% from 2004”  “order processing and service team” and “administrative assistants”  “resources of a midsize company, including IT budget”  “a 16-person staff [for the IT director heading the improvement]”  From Hildebrand.

6  Step 1: “initially experimented with SharePoint Services”  Step 2: “to pull together a proof-of-concept for an internal central repository of information”  Step 3: “retained Phoenix-based InterZnet to help build the portal”  End Result: “a portal [“Radar”]…that pulls data on demand…into an SQL report database that contains every customized report built by the IT group.” *Named after the M*A*S*H character  From Hildebrand.

7 Salespeople Customer Relationship Management Software (CRM) Sales and Fulfillment Staff Planning System Administrative Assistants Portal IT Staff C ontinued…  Created From Hildebrand’s Description.

8 Use of Quantitative “Baseline Goals”:  “Grow revenue and earnings by 30% annually.”  “Increase international revenue to 50% of total by 2009, up from 23% in 2005.”  “Increase number of daily portal users from 130 in April 2006 to 350 by year- end.” Use of Qualitative Study:  “the iterative approach” (so called by an InterZnet executive) – checking back with employees on the portal use  From Hildebrand.

9  S uccesses:  “get user buy-in,”  “evangelism”/”educating users on what’s available.”  “the iterative approach” I mprovements:  Follow through making Radar “more interactive” and figuring out “how to maintain content that is no longer solely created by the IT department.”  Look at the culture’s (i.e. the salespeople’s) technology problem and over-focus on the salespeople  Consider streamline technology fixes, not “layering software”  Companies are usually recommended to check with the employees before making the technology – do they even want it?  From Hildebrand and others as noted in audio.

10  Beatrix. (12/18/2012). [Picture of Dealing a Card]. Retrieved from: games-for-free/  Cardshark Online. [Picture of Card Machine]. (3 November 2009). Casino Equipment: ShuffleMaster one2six Automatic Shuffler. Retrieved from:  Churchill, R. (4 June 2012). [Picture of Employees]. Review-Journal. Retrieved from:  Hildebrand, C. ( ). Shuffle Master Puts its Money on a Portal. Baseline. Retrieved from:  Mezher, T., Abdul-Malak, M.A., Khaled, M., and El-Khatib, I. (2009). Building a Knowledge Management System in a Design Firm: The Case of XYZ Structural Department. Journal of Cases on Information Technology, 11(3).  [Picture of Cards]. Genting Casino. Retrieved from:  [Picture of Card Symbols]. Winner Strategies Poker. Retrieved from: rankings.html  [Picture of Casino]. Play Party Casino Games. Retrieved from:  [Picture of Radar]. WhateverHappened to “Radar” O’Reilly?. Retrieved from:  SHFL Entertainment. Retrieved from:  SHFL Entertainment Inc. 8-K. (3/4/13). Retrieved from: 799cf78c8f3b.pdf?noexit=true  SHFL Entertainment Inc. 10-K. (10/31/12). Retrieved from: 211b3a5f6dff.pdf?noexit=true  Tynjala, J. [Picture of Cards]. Addressing color blindness in game design. Retrieved from:


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