Presentation on theme: "VS INTRODUCTION The French buys for 162 euro of products of perfume shop, of hygiene or beauty a year. That it’s a world record. Séphora and Marionnaud."— Presentation transcript:
INTRODUCTION The French buys for 162 euro of products of perfume shop, of hygiene or beauty a year. That it’s a world record. Séphora and Marionnaud are the two first chain of perfume shop in France. 25% of the market share for Sephora. 23% of the market share for Marionnaud.
PLAN History of Sephora and Marionnaud Concept Products Communication Client’s opinion
Sephora’s HISTORY Sephora was created in 1969 by Dominique Mandonnaud at Limoges. From 1979 Dominique Mandonnaud opens about 10 new shops named Shop 8 and become established in the Paris region in In 1991, he acquire the 38 shops In 1994 Sephora become group’s name. In 1996, Sephora open the biggest perfume shop of the world on the Champs Elysées
Marionnaud’s HISTORY Marionnaud’s HISTORY Bernard Marionnaud is a family company. Marcel Frydman (73 years old) decided 20 years ago to buy a perfume shop for his wife with only Francs. He was very interested in this shop and desired to buy more shop to make more profit. He bought in 1996 the firm Bernard Marionnaud.
Widely store entrances open on the street. Playful place Clients can test products without to be bother by sellers There is beauty advices, make up lesson and free cares in a in a place of the shop called « beauty bar ». Sephora’s CONCEPT
Lipsticks is COMPULSORY Black clothers DRESS CODE Tie her hair
Marionnaud’s CONCEPT For 10 million euro, 76 perfume shops were already relooked. A new customer route was established with a code colors declined on the tone of that of the sign(brand). The aim : to develop impulse buyings.
COMMUNICATION Propose to his customers luxury items. Practical and functional. It presents a complete range of products:
The new version ( V4) of the site Marionnaud proposes a complete range of products A pleasant visit and especially the possibility of buying on-line During his visit on Marionnaud.com, the client can make a search about fragrance and has informations which is not available in store. COMMUNICATION
Client’s opinion Luxury, calm and voluptuousness perfume shop. Sellers weren’t always qualified but pretty and distinguishes in their uniform Comfortable shop When there isn’t free samples, they offer handbag mirrors, make up brush etc.
C Client’s opinion Family atmosphere Sellers close to their customers, nice and more competent Advantageous loyalty card with a great deal of checks of reductions when you buy anything, everything is recorded on the card. They always have miniatures, and sellers give samples without buying.