Presentation on theme: "Donate Life America and AMAT Partners for Life _________________ Laura Frnka Davis DLA Advisory Council."— Presentation transcript:
Donate Life America and AMAT Partners for Life _________________ Laura Frnka Davis DLA Advisory Council
Donate Life America Driving individuals, organizations and communities to increase the number of designated organ, eye and tissue donors who save and heal lives. Committed to building a culture of trusted donation expectation.
Organizational Overview Alliance of national organizations & Donate Life State Teams –AATB, AMAT, AOPO, EBAA, Donate Life Texas, etc. 501(c)3 founded in 1992 by the transplant community Utilize collective strengths and avoid duplication of effort Create & manage national brand Conduct research, develop national campaigns and initiatives Lead Donor Designation and Culture development efforts
Donor Designation A documented, legally authorized commitment by an individual to make an anatomical gift that can be revoked only by that individual As of 3/31/2014: –118,876,309 designated donors nationwide –48.5% of U.S. residents age 18 and older registered –44.1% of recovered organ donors authorized by registries
Donor Designation Report Card
State by State
Based on national research Donation is about LIFE Registered marks The Donate Life ℠ Brand
The Donate Life ℠ Brand “ Brand Usage Policy” Rules for Donate Life marks and materials Encourages widest use of the brand Maintains brand integrity Cannot look like an endorsement of another organization’s or commercial enterprise’s products or services Includes campaign elements Available on
Must use licensed vendors NewClients Commotion Promotions ( Promotional Items donationmerchandise.com donationpromotions.com
General Market, African American, Hispanic, Bi-lingual, API, Chinese, Korean, Vietnamese, Filipino, Tissue only (English and Spanish) Generic copies in stock Monthly group orders Custom orders: Any time Resource Materials: Brochures
Resource kit provided for each observance 2 months in advance Notices and links via DLA Insider Includes sample press releases, stories, tools, tips and other resources Available on DLACommunity.net National Observances
National Donate Life Month April
National Minority Donor Awareness Week August 1-7
National Hispanic Heritage Month September 15 – October 15
National Donor Sabbath Occurs two weekends before Thanksgiving
Social Networking Tools
Donate Life America on Facebook
Donate Life America on Facebook
SAVE1000™ Presents In Association with CME Films & Servant Warrior Ministries THE DONATE LIFE AMERICA FILM Bobby Howard and Carla Hawkins Lifelink of Georgia Thank you for your help!!
Synopsis Type: Short |Genre: Drama/Faith-based | Production: Q3, 2014 | Location: Columbus, GA ……………………………………………………………………………………………… Beloved high school teacher, KC Taylor, fights for her life while waiting for a kidney transplant. Her students rally around her to promote donation, resulting in a surprise living donor.
Goals ENTERTAIN the viewing audience. INFORM about the need for minority organ & tissue donors. EDUCATE the viewing audience – facts vs myths. INSPIRE calls-to-action.
Audiences FAITH-BASED COMMUNITY African-American Churches & Mega Churches General Faith-based Community ACADEMIA High Schools Colleges & Universities ETHNIC GROUPS African-Americans Hispanics
Timeline August: Principal Production (Columbus, GA) 18 September: Trailer #1 Released 1 October: Rough Cut Preview at State Team Workshop 15 October: Actor/Director PSA Release 1 November: Final Delivered 14 November: Film available for DLA Donor Sabbath Events
Getting and Staying Connected Important Resource #1
DLACommunity.net Important Resource #2 Where you can search for colleague contact information Social portion of community site Where you will find information on DLA events and webinars Logo and brand information Resources and tools
DLA Webinar Series Remaining 2014 Dates Oct 8: DMV Programs – Making an Impact at the Key Point of Decision Nov 12: Using Affinity Partnerships to Register Donors Dec 10: Traditional Media Outreach – Where Have all the Stories Gone? Register at DLACommunity.net Suggestions for 2015?? Important Resource #3