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The Centre for Next Generation Localisation LRC XIII Conference Dublin October 2008 Prof. Josef van Genabith.

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Presentation on theme: "The Centre for Next Generation Localisation LRC XIII Conference Dublin October 2008 Prof. Josef van Genabith."— Presentation transcript:

1 The Centre for Next Generation Localisation LRC XIII Conference Dublin October 2008 Prof. Josef van Genabith

2 What is Localisation? industrial process of adapting digital content to culture, locale and linguistic environment

3 What is Localisation? industrial process of adapting digital content to culture, locale and linguistic environment at high quality, speed, volume and low cost

4 What is Localisation? industrial process of adapting digital content to culture, locale and linguistic environment at high quality, speed, volume and low cost key enabling, value adding, multiplier component of global software and content distribution industry

5 What is Localisation? industrial process of adapting digital content to culture, locale and linguistic environment at high quality, speed, volume and low cost (!!!) key enabling, value adding, multiplier component of global software and content distribution industry

6 What is Localisation? Localisation costs money Consequently localisation decisions driven by market Impacts on selection of Languages Content

7 What is Localisation? Localisation costs money Consequently localisation decisions driven by market Impacts on selection of Languages Content

8 Three Challenges Volume: rapidly increasing amount of digital content to be localised into more languages Access: print/paper, full screen/keyboard vs. mobile devices, hands-busy, eyes- busy, access on the go off-line vs. instant/real-time Personalisation: coarse-grained “locale” vs. individualised information

9 Three Challenges Volume: rapidly increasing amount of digital content to be localised into more languages Access: print/paper, full screen/keyboard vs. mobile devices, hands-busy, eyes- busy, access on the go off-line vs. instant/real-time Personalisation: coarse-grained “locale” vs. individualised information

10 The Localisation Cube Personalisation Volume Access

11 “Traditional” Enterprise Localisation Volume Access Personalisation

12 Vision: Next Generation Localisation Personalisation Volume Access

13 Vision: Next Generation Localisation Personalisation Volume Access

14 Achieving the Vision VolumeTranslationLanguage Technology MT AccessModalitiesLanguage Technology Speech PersonalisationContentDigital Content Mngmnt AH,IR/IE IntegrationWorkflowLocalisation Research Integration DemonstratorsSystem Framework Research

15 Achieving the Vision VolumeTranslationLanguage Technology MT AccessModalitiesLanguage Technology Speech PersonalisationContentDigital Content Mngmnt AH,IR/IE IntegrationWorkflowLocalisation Research Integration DemonstratorsSystem Framework Research

16 Achieving the Vision VolumeTranslationLanguage Technology MT AccessModalitiesLanguage Technology Speech PersonalisationContentDigital Content Mngmnt AH,IR/IE IntegrationWorkflowLocalisation Research Integration DemonstratorsSystem Framework Research

17 Achieving the Vision VolumeTranslationLanguage Technology MT AccessModalitiesLanguage Technology Speech PersonalisationContentDigital Content Mngmnt AH,IR/IE IntegrationWorkflowLocalisation Research Integration DemonstratorsSystem Framework Research

18 Achieving the Vision VolumeTranslationLanguage Technology MT AccessModalitiesLanguage Technology Speech PersonalisationContentDigital Content Mngmnt AH,IR/IE IntegrationWorkflowLocalisation Research Integration DemonstratorsSystem Framework Research

19 Achieving the Vision VolumeTranslationLanguage Technology MT AccessModalitiesLanguage Technology Speech PersonalisationContentDigital Content Mngmnt AH,IR/IE IntegrationWorkflowLocalisation Research Integration DemonstratorsSystem Framework Research

20 Achieving the Vision VolumeTranslationLanguage Technology MT AccessModalitiesLanguage Technology Speech PersonalisationContentDigital Content Mngmnt AH,IR/IE IntegrationWorkflowLocalisation Research Integration DemonstratorsSystem Framework Research

21 Achieving the Vision VolumeTranslationLanguage Technology MT AccessModalitiesLanguage Technology Speech PersonalisationContentDigital Content Mngmnt AH,IR/IE IntegrationWorkflowLocalisation Research Integration DemonstratorsSystem Framework Research

22 Structure of the Project

23 Use Scenarios/Demonstrators Pers Vol Acc Personalised Multilingual Social Networking Personalised Production Content for Informal Learning Bulk Localisation

24 Use Scenarios/Demonstrators Pers Vol Acc Personalised Multilingual Social Networking Personalised Production Content for Informal Learning Bulk Localisation Bulk Localisation: E.g. Software Large volume Corporate content Predictable content Off-line Human pre- and post- editing Low personalisation Full screen and text based access Crowd sourcing

25 Use Scenarios/Demonstrators Pers Vol Acc Personalised Multilingual Social Networking Personalised Production Content for Informal Learning Bulk Localisation Personalised Production Content: E.g. Customer Support Medium volume Corporate content Perishable content (Web) On-line, real-time No human pre- and post- editing Medium personalisation Mixed modality access: Speech, screen, text Crowd sourcing

26 Use Scenarios/Demonstrators Pers Vol Acc Personalised Multilingual Social Networking Personalised Production Content for Informal Learning Bulk Localisation Personalised Multi-Lingual Social Networking: E.g. Bebo (Irl.), Mixi (Japan) Low volume Personal content Perishable content (Web) On-line, real time No human pre- and post- editing High personalisation Mixed modality access: Speech, screen, text Crowd sourcing

27 The Centre for Next Generation Localisation

28 Industry-Academia Partnership Funded by the Science Foundation Ireland (SFI) and the Industry Partners CSET Programme: Centre for Science, Engineering and Technology M euro 100 people (mostly research staff: PhD students and PostDocs)

29 Questions?

30 6. AOB


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