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FIGJAM Personal branding in Real Estate Research.

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Presentation on theme: "FIGJAM Personal branding in Real Estate Research."— Presentation transcript:

1 FIGJAM Personal branding in Real Estate Research

2 What is a brand? “ a seller’s promise to deliver a specific set of features, benefits and services consistently to the buyers…”

3 How important is a brand? If Coca-Cola were to lose all of its production- related assets in a disaster, the company would survive. By contrast, if all consumers were to have a sudden lapse of memory and forget everything related to Coca-Cola, the company would go out of business. $79.2 billion (2013)

4 Brand value

5 Personal brands

6 The importance of reputation Manchester United finished 7 th in the Premier League after 21 seasons in the top 3. This cost them around $100 million in brand value and caused them to fall behind Real Madrid

7 Reputation arrives on foot – but departs on horseback

8 Brand building Identity Positioning AudienceFeedback Communication NetworkingInvest Management Reputation

9 Sample vs Universe

10 Age profile

11 Employment status

12 How important is your brand to your:

13 Social Media Tools

14 LinkedIn use

15 Employers

16 Author identification

17 Publishing

18 How are you regarded?

19 Primary perception Academia

20 Preliminary conclusions Brand important to your career, status and next job Less important to your salary and funding (Really?) Only a third are active SM users Employers unsure about SM Everyone needs to think about alternative channels

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