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Propaganda Project Brave New World. Objective Students will create a 60 second commercial advertisement using the proper formatting to show their understanding.

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Presentation on theme: "Propaganda Project Brave New World. Objective Students will create a 60 second commercial advertisement using the proper formatting to show their understanding."— Presentation transcript:

1 Propaganda Project Brave New World

2 Objective Students will create a 60 second commercial advertisement using the proper formatting to show their understanding of propaganda and its use in the World State of the novel Brave New World.

3 Essential Questions How does a society, state, or social group use propaganda to maintain social order? How do the elements of argument (ethos, pathos, logos) apply to advertisements? How do the audience and message of an advertisement affect the way it is delivered?

4 Introduction Department of Propaganda Congratulations on your job offer and welcome to Mustapha Mond's Department of Propaganda! As a new employee, it is imperative that you understand clearly and completely your role in our brave new world of stability, harmony, and never-surpassed human happiness…

5 Departments Shop 'til You Drop Sub-department: You are responsible for promoting the idea that an increase in production and consumption lead to happiness and virtue. Newer is better! More is best! Old is horrid! “Ending is better than mending” Better Living Through Test Tubes Sub-department: Everyone belongs to everyone else! And all have a role and a function in society. Everyone has to do their part! To understand and act on this is to be happy and to live healthily. One cannot be reminded of this long enough - or forget the ugliness, squalor, and irrationality of the old family- model based on [sic] "parents"! Never a Dull Moment Sub-department: Whether it be the Obstacle Golf, Orgy Porgy, or the Feelies, a normal person just wants to have non-stop 24-7 fun! Sensory stimulation is the highest pursuit of the best form of happiness. Don't be the last to indulge in the latest greatest amusement! And let's all do it TOGETHER! Happiness is a Pill Sub-department: Feeling a bit under the weather? Gloomy thoughts clouding your day? Take a Soma vacation! Pop a pill(s) and kiss those rain clouds good- bye. Relief is just a dose away! What are you waiting for? TAKE IT NOW!

6 Keys to Effective Commercials Message – Make sure your message is clear! What are you selling? – How can you sell it? What types of persuasion can you use? Slogans? Jingles? Audience – Know your target audience. What makes them tick? What “buttons” can you push? Call to Action – What is it you are trying to get your audience to do? Don’t forget to inform them how to do it!

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8 Formatting The most common format for a television commercial advertisement is the 2-column script format.

9 Formatting At the top you should include the following information: TITLE: “The Name of Your Commercial” CLIENT: The name of the company or entity who the commercial is for (Department of Propaganda) AGENCY: The name of the company or entity that you work for (In this case your Sub-Department) DATE: The date it is due COPYWRITER: The name(s) of the writer(s)

10 Formatting The script is divided into 2 columns: Video and Audio VIDEOAUDIO

11 Formatting The standard font for the film industry is “courier new”, but you may use any legible font for this assignment VIDEOAUDIO

12 Formatting In the Video column, everything is in ALL CAPS. Your video descriptions should be in present tense, as if it is happening right now as we read it. You may choose to use film terminology to explain what we are seeing at that point in the commercial VIDEOAUDIO OPEN ON LITTLE GIRL SITTING ON FRONT PORCH AT WICKER TABLE. BEGIN SLOW MOVE IN ON HER AS SHE SINGS.

13 Formatting In the audio column, describe everything that is happening that the audience hears - including music, voice overs, and sound effects (SFX). Names of people or VO (voice over) are in caps, everything else is lowercase. VIDEOAUDIO OPEN ON LITTLE GIRL SITTING ON FRONT PORCH AT WICKER TABLE. BEGIN SLOW MOVE IN ON HER AS SHE SINGS. CUP SPEAKS WITH LID KID: P-A-R-K-A-Y, P- A-R-K-A-Y. CUP: Butter

14 Formatting Make sure the video and audio columns match up with what is happening at the same time… VIDEOAUDIO OPEN ON LITTLE GIRL SITTING ON FRONT PORCH AT WICKER TABLE. BEGIN SLOW MOVE IN ON HER AS SHE SINGS. CUP SPEAKS WITH LID KID: P-A-R-K-A-Y, P- A-R-K-A-Y. CUP: Butter

15 Parkay Butter Commercial

16 “Hilltop” Coca-Cola Commercial

17 Steps For Your Task: 1)Identify your Sub-Department 2)Fill out the “Proposal Sheet” form carefully 1)Must be approved when completed 2)To be turned in with your completed script 3)Plan your script 1)You may wish to storyboard (or sketch) your ideas together before writing your final draft 2)Your final script should match your final video

18 Rubric – Option 1

19 Rubric – Option 2

20 Available Online Sample commercial scripts (including the 2 viewed in class) A script template to use for your final script Hypnopaedic quotes from the text’s chapters to use within your commercial (though you must also come up with your own slogan) Rubrics for both options Digital copies of all handouts given


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