2 What is social Psychology A field of psychology that investigates how individuals affect each otherExplores the forces that bring us together in relationships such as friendships and loving relationshipsThe branch of psychology that studies the effects of social variables and cognitions on individual behavior and social interactions
3 Social psychologists try to understand the social context Social context: the combination ofa)Peopleb)Activities and interactions among peoplec)The setting in which behavior occursd)The expectations and social norms governing behavior in that setting
10 Some Topics We Will Study The power of social situationsHow minor features of social settings can impact how we think, feel, and actCertain situations can produce conformity to group standards even when the group is wrongHow we use subjective social reality(perceptions)Conflict explanations and possible ways to resolve large scale conflicts (ex: violence, terrorism, prejudice)
11 Unit Breakdown Situational Impact Constructing Social Reality (what influences our judgment of others)Roots of violence and terrorism
12 PART 1. Situation: How Does the Social Situation Affect Our Behavior?
13 Core ConceptWe adapt our behaviors to the demands of the social situation, and in ambiguous situations we take our cues from the behavior of others in that setting.Ex: after an interview you are invited to the company cafeteria to have lunch with the person who conducted your interviewEx: the college classroom
14 SituationalismAssumes that the environment, or the behavioral context, can have both subtle and forceful effects on people’s thoughts, feelings, and behaviors.Situationalism contrasts with…Dispositionism which is the tendency to attribute behaviors to external factors such as genes, traits, and character qualities (ignores effects of environment)
15 Examples of situationalism Being at a work place, and having to act nicely even though your customers are completely rude.When I was at my friend's house, I stopped eating when she did.You may act differently if you know that there is a hidden camera in the room compared to how you would behave if you didn't know there was a camera recording you.
16 Social Standards of Behavior There are certain situations in which we almost automatically do what is rightEx: job interview, classroom lecture, houses of worship, how you address your friends versus your parents, a library, an elevatorIn other words we learn to size up our social circumstances and make our behavior conform to situational demands
17 Individual responses most heavily depend on Social rolesSocial norms of the group
18 Social RolesAre defined as one of several socially defined patterns of behavior that are expected of persons in a given setting or groupWe all serve many different social roles.Our roles may result from our interests, abilities, and goals---or can be imposed by the group or by cultural, economic, or biological conditions beyond our control
19 Function of social roles Social roles prescribe your behavior by making obvious1. What you should do2. How you should do it3. When
20 Managing social rolesThe situations in which we live determine roles available to us and often diminish or heighten the possibilities of other rolesEx: Your role as a college student diminishes the likelihood that you will become a drug dealer or homeless and heightens other likelihoods
21 Social NormsA group’s expectations regarding what is appropriate and acceptable for its members’ attitudes and beliefs.Unwritten rules of a group or situationEx: political or religious attitudes, wearing a suit on an interview, not discussing taboo subjects with certain individuals, etc…
22 How Do we Learn Norms?Describe what you do when you get onto an elevatorWhy do you act this way?
23 Emergent Norms Norms that emerge out of interactions Ex: The newly ousted member of a social group, getting comfortable in a classroom
24 New “Group” MembersWhen a person joins a new group, there is an adjustment period during which the individual tries to discover how to best fit in.This typically involves discovering the social norms. This happens by;Noticing uniformities and regularitiesObserving negative consequences when someone violates the social norm
25 Group TasksTASK 1: You are to describe the social norms of two different groups. Briefly explain the people, activities, and setting (if not obvious). Then create a list of as many social norms that govern this group. You should write no less than five social norms. Do not select two “like” groups.(Group)TASK 2: Select two situations in which there are social standards of behavior. List at least three social standards of behavior for each situation and describe how each standard came to be. Do not use any examples already discussed in class.(Situation)
26 TASK 3Write every social norm you have/will encounter today. You must write at least 8.
27 TASK 4Review your list from task 3. Imagine that you have broken each of your social norms. Write an explanation of how you would break the norms and the consequences you would encounter from breaking the norms.
28 My example Greet co-workers Greet students at the door Look at students as I teachDress appropriately for work and weatherWalk on the right side of the hallwaySay excuse me if I want to pass someone in the hallwaySay bless you when someone sneezesSmile/look pleasant towards staff and studentsOpen door to house when doorbell rings and walk guest into my homeAsk guest if they want anything to drink
30 ConformityThe tendency for people to adopt the behaviors, attitudes, and opinions of other members of a group.We see conformity in a variety of different ways- moods, clothing styles, leisure activities, etc…
31 The tendency for people to mimic other people Chameleon EffectThe tendency for people to mimic other people
32 Could the power of the situation prove stronger than the evidence in your own eyes?
33 The Asch Effect: the extent to which social pressure from a majority group could affect a person to conform
34 ProcedureUsing the line judgment task, Asch put a naive participant in a room with seven confederates. The confederates had agreed in advance what their responses would be when presented with the line task. The real participant did not know this and was led to believe that the other seven participants were also real participants like themselves. Each person in the room had to state aloud which comparison line (A, B or C) was most like the target line. The answer was always obvious.
35 continuedThe real participant sat at the end of the row and gave his or her answer last. In some trials, the seven confederates gave the wrong answer. There were 18 trials in total and the confederates gave the wrong answer on 12 trials. Asch was interested to see if the real participant would conform to the majority view.
37 ResultsAsch measured the number of times each participant conformed to the majority view. Over the 18 trials about 75% of participants conformed at least once and 25% of participant never conformed (original Asch experiment)
38 Why did the participants conform so readily? When they were interviewed after the experiment, most of them said that they did not really believe their conforming answers, but had gone along with the group for fear of being ridiculed or thought "peculiar". A few of them said that they really did believe the group's answers were correct.
39 A few side notes on the asch experiment 1951All malesEasy taskPsychological stress
40 Apparently, people conform for two main reasons: Normative influence: Because they want to fit in with the groupInformational influence: Because they believe the group is better informed than they are
41 One is more likely to conform when A judgment task is difficultWhen group members are perceived as competentWhen responses are given publically rather than privatelyWhen the group majority is unanimous
42 Exceptions in conformity experiments Individual heroic defiance: These individuals are the whistleblowers who challenge corrupt and immoral systems by not going along with the company/group normHeroes: are defined as people who are able to resist situational forces that overwhelm their peers and remain true to their personal values.Often pay a high price for not being a “team player”
44 Create your own authority figure What must be included-Background description/credentials-Description of their personality-Their leadership style/philosophy-How this individual deals with people who disobey him/her-What they look like
45 Questions List attributes of an authority figure. How does one gain authority?Why do we obey authority?What would society be like without authority?In what circumstances would you question or disobey authority?
46 Milgram’s obedience Experiment 40 men recruited using newspaper ads.Milgram developed an intimidating shock generator, with shock levels starting at 30 volts and increasing in 15-volt increments all the way up to 450 volts.The many switches were labeled with terms including "slight shock," "moderate shock" and "danger: severe shock." The final two switches were labeled simply with an ominous "XXX."
48 ContinuedEach participant took the role of a "teacher" who would then deliver a shock to the "student" every time an incorrect answer was produced.The student was a confederate and was not actually being shocked
49 ContinuedOnce the 300-volt level had been reached, the learner banged on the wall and demanded to be released.Beyond this point, the learner became completely silent and refused to answer any more questions.The experimenter then instructed the participant to treat this silence as an incorrect response and deliver a further shock.
50 When asked if they should continue "Please continue.“"The experiment requires that you continue.“"It is absolutely essential that you continue.“"You have no other choice, you must go on."
51 ResultsNearly two-thirds of delivered the maximum 450 volts to learnerMost who refused to deliver 450 volts went up to 300 voltsIt is important to note that many of the subjects became extremely agitated, distraught and angry at the experimenter. Yet they continued to follow orders all the way to the end.
52 Analyzing the resultsThe physical presence of an authority figure dramatically increased complianceThe fact that the study was sponsored by Yale led many participants to believe that the experiment must be safe.The selection of teacher and learner status seemed random.Participants assumed that the experimenter was a competent expert.The shocks were said to be painful, not dangerous.
53 People tend to be obedient under the following conditions (ex: milgram) When a peer models obedienceWhen there is distance (victim is remote from the teacher)Proximity to authority figure (when the authority figure closely watches the teacher)There are others to blame (when the teacher felt they were simply assisting)When the authority figure had a high status
54 The social psychology of this century reveals a major lesson: often it is not so much the kind of person a man is as the kind of situation in which he finds himself that determines how he will act." –Stanley Milgram, 1974
56 What is a cult?a small religious group that is not part of a larger and more accepted religion and that has beliefs regarded by many people as extreme or dangerousa situation in which people admire and care about something or someone very much or too mucha small group of very devoted supporters or fans
57 Authentic Examples of blind obedience to authority People’s TempleBranch DavidiansHeaven’s Gate
59 The People’s Temple Founded in 1956 Community, tolerance, civil rights, socialismSan Fransisco to GuyanaNov. 17, 1978 Congressman Leo Ryan killedNov. 18, men, women, and children“Don’t drink the Flav-or-aid”
60 The suicide note“Please try to understand. Look at all. Look at all in perspective. Look at Jonestown, see what we have tried to do — this was a monument to life, to the [re]newal of the human spirit, broken by capitalism, by a system of exploitation and injustice. We did not want this kind of ending. We wanted to live, to shine, to bring light to a world that is dying for a little bit of love. We were at a cross/purpose with history. But we are calm in this hour of our collective leave-taking. As I write these words people are silently amassed, taking a quick potion, inducing sleep, relief.”
62 Branch DavidianSeventh Day Adventist – mission to prepare for the 2nd coming of Christ, end all suffering beforehand (SYBIL!)Dooms day cultlarge supplies of arms; one source estimated 11 tons of armsBelieved the death of Jesus only provided salvation for those before his death. The rest of humanity can only be saved through BD beliefsA war resulting in the apocalypse would take place in Jerusalem, err…I mean, Texas
63 The Standoff Koresh arrested 1993 February 28th- 76 ATF officers attempt to serve a search warrantA firefight ensued- 6 Davidians and 4 ATF agents died; at least one Davidian and 24 agents were wounded. The ATF withdrew. The FBI took charge; a 51 day siege followed.April 19, around 6 a.m. tear gas fired, around noonFire kills 74 men, women, and children
65 Heaven’s Gate Marshall Applewhite (Doe) The Earth was about to be recycled. The only chance for survival was to leave it immediately.Earth is a garden to grow souls, human bodies are vehiclesAll aspects of life regulatedPromise of a more developed kingdom via UFOsHale Bopp comet21 women, 18 men
66 Why people join cults: Arthur Deikman (clin- prof of psychiatry) Cults form and thrive,” says Deikman, “not because people are crazy, but because they have two kinds of wishes….
67 1. They want a meaningful life, to serve God or humanity This motive is usually constructive
68 2. They want to be taken care of, to feel protected and secure, to find a home. This motive usually results in a corrupting effect, enabling cult leaders to elicit behavior directly opposite to the idealistic vision with which members entered the group.
69 4 Characteristics of most cults Compliance with the group• Dependence on a leader• Avoidance of dissent• Devaluation of outsiders
70 Psychological Effects of cults Loss of choice and free will• Diminished intellectual ability, vocabularyand sense of humor• Reduced use of irony, abstractions and metaphors• Reduced capacity to form flexible and intimaterelationships• Poor judgment• Members may become poorer as the cult siphonsoff their wealth• Physical deterioration• Malnutrition• Hallucinations, panic, dissociation, guilt, identitydiffusion and paranoia• Neurotic, psychotic or suicidal tendencies
71 What does this tell us about obedience to authority? Ordinary people may blindly obey or conform to standards set by someone they respect, fear, or loveThe obedience trap can be very powerfulHopefully we have a better understanding of the social forces that can pressure ordinary people to commit puzzling actsAs students of social psychology you are hopefully more resistant to the forces that produce unquestioning obedience to authority
72 GroupthinkMembers of a group will attempt to conform their opinion to what each believes to be the consensus of the group.Groupthink is a phenomenon that occurs when the desire for group consensus override’s people’s common senseIrving Janis, 1972This conformity bias leads the group to take action that each member might normally consider unwise.
73 Consider….Have you ever not spoken up in a group setting because you did not want to appear unsupportive of the group’s efforts?Have you ever led a team in which members were reluctant to express their own opinions?
74 7 conditions that promote groupthink Isolation of the groupHigh group cohesivenessDirective leadershipLack of norms requiring methodical proceduresLikeness of members’ social backgroundsLikeness of members’ ideologyHigh stress from external threats with low hope of a better solution than that of the group leader
75 Groupthink in actionA Senate Intelligence Committee report suggests investigating whether or not Saddam Hussein's government had access to weapons of mass destruction, suffered from a "collective groupthink," which led them to misinterpret "ambiguous evidence.”Cited in the report were the GT elements of, “examining few alternative, selective gathering of information, pressure to conform within the group or withhold criticism, and collective rationalization.”
76 Space Shuttle challenger disaster Occurred on January 28, 1986, when Space Shuttle Challenger broke apart 73 seconds into its flight, leading to the deaths of its seven crew members.The O-ring failure caused hot gas from within the solid rocket motor to reach the outside and external fuel tank and thus cause the explosion.
78 Examples of projects Conversation Social media messaging Cartoon strip Timeline
79 Group ActivityQuestion #3- Complete on the back of your groupthink activity. 3. Review your answers for questions 1 and 2 as well as the section entitled how to present groupthink. Were your answers effective or ineffective according to the reading. Explain each of your responses.
80 The Bystander Effect: Harm does not always come from a harmful act The Bystander Effect: Harm does not always come from a harmful act. Harm may come from the inaction of others Definition: Cases in which individuals offer little or no means of help to a victim when other people are present. The probability of help is inversely related to the number of bystanders.
81 Kitty GenoveseIn 1964, 38 ordinary citizens watched for more than ½ hour as a man with a knife stalked and killed 28 year old KG in three separate attacksThe attacker stopped briefly when he heard voices or saw apartment lights turned on, but then continued with the attackNo one called the police during the attackOnly one person called the police after KG had been raped and murdered
82 How do we explain the bystander effect? College student intercom and seziure experimentPersonality tests showed no significant differences between the bystandersGroup size indicated the likelihood of assistance
83 Diffusion of responsibility Dilution or weakening of each group member’s obligation to act when responsibility is perceived to be shared with all group membersThe likelihood of receiving help decreases as the amount of bystander increases
84 Other factors of the bystander effect Conformity- When people do not know what to do, they take cues from others (conforming to the behavior of doing nothing)
85 Exceptions to the bystander effect Those more likely to not fall into the bystander trap- medical backgrounds-police-teachers-CPR/First-Aid trained-those who listened to a psychology class lecture on the bystander effect
86 How To Increase your chance of being help 1. Simply ask for help Ex: “Can you watch my bag while I step away?” 2. Reduce the ambiguity of the situation by clearly stating the problem and what should be done Ex: “She fainted, call an ambulance” 3. Identify specific individuals so they do not diffuse responsibility Ex: “You in the red shirt, Call 911”
87 PART 2- CONSTRUCTING SOCIAL REALITY: WHAT INFLUENCES OUR JUDGMENTS OF OTHERS
88 Core ConceptThe judgments we make about others depends not only on their behavior but also on our interpretation of their actions within a social contextIn other words, our social reality determines whom we find attractive, whom we find threatening, who we seek out, and whom we avoid
89 Social RealityAn individual’s subjective interpretation of other people and of relationships with themThe social situation is powerful, but it does not account for everythingWe will now consider individual choice’s of friends and romantic partners within the context of social reality
90 Activity List what attributes you look for in a romantic partner List what attributes you look for in a friendDo you agree or disagree with either of the following statements?Absence makes the heart grow fonderOut of sight, out of mindOpposites attract
91 Factors of Interpersonal attraction Reward theoryProximitySimilaritySelf-DisclosurePhysical attractiveness
92 Reward TheoryWe are attracted to those who give us the maximum rewards at minimum costMost relationships can be seen as an exchange of benefitsEx: money, marital possessions, praise, status, information, sex, emotional support
93 1. ProximityPeople will have the closest relationships with those they see the mostEx: We are closer friends with co-workers, you are more likely to friends with those who live closer to you in a dorm, you are more likely to be friends with your next door neighbor than with residents of the house two down from yours
94 2. SimilarityPeople are attracted to those who are most similar to themWe find it more rewarding to form friendships with those who share the same attitudes, interests, values, and experiences than to bother with those who disagree with usThis also explains why most people marry people of the same age, race, social status, attitudes, and values
95 Self-disclosureWe feel highly rewarded when we can share a secret or intimate detail with someone and they do not hurt us with the informationThe more and more information you can entrust to another individual, the more intimacy you experience
96 4. Physical attractiveness We find it more rewarding to associate with people we find physically attractive (even more so than ourselves) than those we find unattractive or homely lookingThis holds true for romantic relationships, friendships, and even at interviewsBeing extremely attractive, however, can be a liability. Most people view extremely attractive people as vain and materialistic
97 SUMMARY OF REWARD THEORY Most of us are attracted to smart, good-looking, near-by, self-disclosing, like-minded, and powerful people
99 Questions to considerWhat types of relationships are not very rewarding?Why do people stay in these types of relationships?Can people feel more attracted to those who have less to offer them?
100 1. Matching hypothesisThe theory that most people will find friends and mates that are perceived to be about their same level of attractivenessThis is said to be a result of a sort of bargaining for the best we can get in the interpersonal marketplace
104 2. Expectancy-value theory We only pursue relationships in which we believe will be successful by evaluating our own attributesIn other words, we will not spend too much time on interpersonal causes that are lostWe initiate relationships with people we perceive will like us in return
105 3. Low self-esteemThese individuals often form relationships with people who share their same outlook, who devalue themIndividuals with low self-esteem feel a greater sense of commitment to those who think poorly of them than think well of them
106 4. Inflated self-esteemThese people must find a way to normalize themselves so others can relateWe tend to keep these people at a distance, and because of this they might rarely be approached
107 5. Attraction and self justification Sometimes we must justify certain relationshipsBeing part of an organization that that sets grueling conditionsEx: Marines, fraternities, sororities, etc…These individuals often experience cognitive dissonance (I have volunteered for an extremely punishing experience)These individuals justify their choices by stating, “It’s tough, but it will make me a better person”
108 Cognitive dissonanceA highly motivating state in which people have conflicting cognitions, especially when their voluntary actions conflict with their attitudesCD explains why some individuals voluntarily undergo the aforementioned harsh treatment
109 MAKING COGNITIVE ATTRIBUTES: How we judge ourselves and others
110 How we view othersWe tend to attribute individual’s actions and misfortunes to personal traits rather than situational forces.Ex: Most commentators around the time KG was murdered attributed the lack of help to the bystanders’ character flawsEx: We tend to see our favorite singer or athletes as having exceptional talents rather than looking at situational forces (influence of family, coaches, marketing, long practices, sacrifices, or lucky breaks)
111 Fundamental attribution error The dual tendency to overemphasize personal traits while minimizing situational forcesEx: A car slams on his/her brakes in front of you. You may first get angry and think the person is a poor driver (dispositional judgment)The person might have quickly slammed on the brakes to avoid hitting an animal or person (situational)
112 Avoiding FAEAttributional Charity: Always try to find a situational explanation for a strange or unusual behavior before blaming individuals with dispositional explanations
114 Self-serving biasAn attributional pattern in which we take credit for our successes but deny responsibility for failureRooted in the need for self-esteem, a preference for interpretations that save face and cast our actions in the best possible lightExample:A= I do well on multiple choice tests (internal)Low Grade= The professor tried to trick me (external)
116 Prejudice v. discrimination Prejudice: Negative feeling or attitude towards an individual based on his/her membership in a groupDiscrimination: A negative action against an individual because of his/her relationship in a group
117 5 causes of prejudice Dissimilarity and social distance Economic competitionScapegoatingConformity to social normsMedia Stereotypes
118 1. Dissimilarity and Social Distance In group- the group(s) with which an individual identifiesSocial distance- perceived difference or similarity between oneself and another personOut-group- those outside the group(s) in which the individual identifies
119 example Mrs. McDonough sees a hipster This is not part of my in-group, so I view the hipster as part of an out-groupI may see the hipster as flaunting behaviors and values that differ greatly differ from mineI therefore see the hispter as having a great social distance from myselfPossible outcome: I do not hire a hipster to work at my company (McDonough’s Cat Sitting Inc.)
120 2. Economic competitionPrejudice occurs in highly competitive situations, where one group wins economic benefits or jobs at the other group’s expenseEx: competition between timber workers and environmentalists
121 3. scapegoatingBlaming a an innocent group or person for one’s own troublesEx: German Jews in Nazi Germany were propagandized as the faces of the enemyPrevious generations blaming the current generation for the downfall of society
122 4. Conforming to social norms Sometimes we maintain unfair conditions involving unfair assumptionsEx: job roles of men and women, white bus drivers in the South in the mid-20th centuryWhen individuals discriminate against others they tend to justify their behaviors in order to eliminate cognitive dissonance
123 5. Media stereotypesPortrayal of Africans and African Americans prior to the 1980sPrime time features three times as many male as female charactersMost males are shown in professional or managerial positions while, in reality, 2/3 of the U.S. workforce is employed in blue-collar or service jobsThe proportion on non-whites and elderly people is also much smaller than in the general population
124 Social Psychology: Part 3 What are the roots of violence and terrorism? Core Concept: The power of the situation can help us understand violence and terrorism, but a broader understanding requires multiple perspectives that go beyond boundaries of traditional psychology
125 The meanings of violence and aggression Both refer to behavior that is intended to cause harmSocial psychologists use these terms interchangeablyThe key component to either term is intentViolence and aggression are social/anti-social phenomenon
127 Assignment part 1 Read the Robbers Cave Experiment Your group is to create a plan to stop the chaos that ensued in the experiment and to create cooperation between the Eagles and the Rattlers.Your plan must be very specific, ethical, and take about a week to complete
128 Assignment part 2Now read how Sherif and his colleagues conducted the third phase of the experiment.Compare your group’s plan to phase 3.1. How does your plan compare and contrast to phase 3 of the experiment?2. Which plan do you think would be more successful today? Explain.