Presentation on theme: "Why does globalization of popular culture cause problems?"— Presentation transcript:
1 Why does globalization of popular culture cause problems? Chapter 4
2 Think about it…When does the diffusion of pop culture become a problem?
3 Popular Culture Contributions to the spread of popular culture IndustrializationUrbanizationRise of formal educationResultant increase in leisure timeAll the reasons popular culture spread caused folk culture to retreat
4 Problems with the Globalization of Culture Often Destroys Folk Culturepreserves traditions as museum pieces or tourism gimmicks.Mexican MariachisSwimming Pool, West Edmonton Mall, Canada
5 Muslim Women in Traditional Dress at Indoor Ski Resort
7 Problems with the Globalization of Popular Culture: Destroys Folk Culture Western Media Imperialism?U.S., Britain, and Japan dominate worldwide media.Glorified consumerism, violence, sexuality, and militarism?U.S. (Networks and CNN) and British (BBC) news media provide/control the dissemination of information worldwide.
8 Environmental Problems with Cultural Globalization Accelerated Resource Use through Accelerated ConsumptionFurs: minx, lynx, jaguar, kangaroo, whale, sea otters (18th Century Russians) fed early fashion trends.Consumerism evident in most Western Media fashions, including hip hop and rock and roll.Inefficient over-consumption of Meats; meat-eating pop culturesNew larger housing desires and associated energy and water use.Golf courses use valuable water and destroy habitat worldwide.Pollution: waste from fuel generation and discarded products, plastics, marketing and packaging materials
11 Placelessness: Anywhere USA Their style is no style; a sense of sameness pervades.Nothing sets these structures apart as being in a particular place; this is placelessness
12 PlacelessnessJames Kunstler speaks of “geography of nowhere” in describing America
13 Advertising Most effective device for popular culture diffusion Commercial advertising of retail products bombards us visually and orallyUsing psychology, we are sold products we do not need
14 Advertising Modern advertising is very place-conscious Products and services are linked to popular, admired placesExample of the “Marlboro Man” and the romanticized American WestRemarkably such techniques work in countries as far away as Egypt
16 Advertising and Diffusion: Sibu, Sarawak, Malaysia Symbols are important marketing tools and companies aim to get instant recognition for their products.Here a row of former Chinese shop houses has been renovated as a “strip mall.”The signs are international status symbols meaning “American.”
17 Advertising and Diffusion: Sibu, Sarawak, Malaysia American pop culture is becoming increasingly popular in Asia to the dismay of many traditional parents.What signs do you recognize?
23 International diffusion Popular cultures of North America, Europe, and Australia have become similar and in constant contactAmericans lineup to hear touring British rock musiciansRocky Mountain ski resorts are built in Alpine-Swiss architectureLatest Paris fashions appear in American department storesFast-food franchises of McDonalds and Kentucky Fried Chicken diffused to RussiaMotel chains such as Holiday Inn took root in Tibet and other countries
25 Diffusion of TV, 1954–1999Television has diffused widely since the 1950s, but some areas still have low numbers of TVs per populationMuch media is still state-controlled.Ten Most Censored Countries:North KoreaMyanmar (Burma)TurkmenistanEquatorial GuineaLibyaEritreaCubaUzbekistanSyriaBelarusSource: The Committee to Protect Journalists.
26 CyberspacePerhaps the personal computer and Internet access have created another new type of placeCertain words we use imply it has a geography—”Cyberspace”The information superhighway connects not two points, but all points, creating a new sort of place
27 Cyberspace Cyberspace possesses some geographical qualities Enhances opportunities for communication over long distancesAllows access to rare data banksEncourages and speeds cultural diffusionThe Internet helps heighten regional contrastsUneven spatial distribution of Internet connections creates a new way people differ