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How Silicon Valley Destroys Luxury Death by a Thousand (Surveillance) Cuts.

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Presentation on theme: "How Silicon Valley Destroys Luxury Death by a Thousand (Surveillance) Cuts."— Presentation transcript:

1 How Silicon Valley Destroys Luxury Death by a Thousand (Surveillance) Cuts

2 The Luxury Equation Luxury = Privacy + Discretion plus {Quality + Exclusivity} Product-specific attributes are only half the equation for authentic luxury experience Privacy + Discretion are essential elements of a luxe experience

3 Silicon Valley Degrades Luxury Experience Mass-Market Experience = Surveillance + Commodification Surveillance drives profits, via ad-driven revenue paradigm But… At the expense of traditional, real-world luxury expectations

4 Silicon Valley Degrades Luxury Experience Luxury Experience = Privacy + Discretion Silicon Valley Destroys Both—By Design

5 Death of (True) Online Luxury? Ubiquitous virtual + physical surveillance (smartphone, wearables) is incompatible with a true luxury experience Luxury consumers would not tolerate such surveillance tactics in the real world Solution? Online luxury experience must match real-world luxe expectations

6 Consumers Crave Authentic Luxury EU is leading the growing Web privacy backlash Chinese consumers reject Western brands demonstrating lack of discretion (e.g., P&G’s SK-II debacle)debacle NSA leaks heighten U.S. (and global) consumer fears re privacy Silicon Valley consumer surveillance dwarfs NSA Educated consumers will demand Privacy + Discretion in ecommerce— especially from luxury brands

7 Primoux Restores Luxury to Ecommerce Luxury Experience = Privacy + Discretion Mass-market ecommerce (Amazon, et al) sets high service level But… Critical elements of authentic luxury experience are stripped away Surveillance is basis of hundreds of billions of $ in wealth creation Primoux restores authentic luxury to online experience

8 Silicon Valley = Faux Luxe Global affluents crave Western luxury—NOT surveillance Silicon Valley ad + branding tools are incompatible with authentic luxury experience

9 Primoux is Ideal Luxury Brand Partner Primoux restores authentic online luxury by mastering four (4) key customer engagement principles:  Privacy: private brand relationships shielded from surveillance  Discretion: VIP treatment throughout entire brand experience  Trust: match real-world luxury experience online  Relationship: direct connection to bona fide customers

10 Primoux is Ideal Luxury Brand Partner Primoux restores authentic luxury by delivering a superior online luxury experience:  Private iWorld creates direct connection with bona fide customer  Customer chooses which luxury brands to allow into her iWorld  Luxury brand now maintains ongoing relationship with delighted customer

11 Primoux is Ideal Luxury Brand Partner  Personalized iWorld guarantees she views your brand as a “primoux” brand: Excellent + Trustworthy + Worthy of loyalty Primoux nurtures loyal, long-term relationships between luxury consumers and the high-end brands they love by creating the first authentic, personalized luxury online world for consumers

12 Primoux is Ideal Luxury Brand Partner Contact us to discuss how Primoux can partner with your brand to achieve global ecommerce success Contact: Marvin Goodwin, CEO Primoux Phone:


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