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Premier League Website By: Mariela Tinajero. Website Categorization  Informational  Sports  Interactional  Transactional.

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Presentation on theme: "Premier League Website By: Mariela Tinajero. Website Categorization  Informational  Sports  Interactional  Transactional."— Presentation transcript:

1 Premier League Website By: Mariela Tinajero

2 Website Categorization  Informational  Sports  Interactional  Transactional

3 How the Website Reduces Costs  Providing Online Information  Settling disputes   Contact us  Recruiting employees  Doing Research  Using online suppliers

4 Critical Success Factors  Add Value  Convenience  Information Value  Disintermediation (media)  Price  Create Effective Connectedness  Understand internet Culture  Register into site  Cross browser complaint

5 Product/Service Offers  Exist  Searching  Categories  Comparison Views  Don’t Exist  Language  Online videos  Reviews (comments)

6 Alexa Rating  ague.com ague.com  NBAs and NFLs 0.4% reach (trailing six month), Premier 0.2% reach.  Facebook

7 Security and Hardware/Software  Security  Insecure (no SSL) - Contact Us  Secure against malicious software (law)  Hardware  Sun Java System Web Server 7.0  Cambridge, Massachusetts  Software .aspx  Google Analytics

8 Effective Web Design  1 font, more than 18 words per line  Afraid of white space  Not Concise (headings)  Cluttered (Scan)  Hard to understand  Contact Us

9 Why Build the Website?  Establish Presence  Business Information Available  Sever customers  Heighten public interest  Open international markets  Output changing information quickly  Reach media

10 Comparison ESPN vs. Premier League  ESPN ESPN  Contains videos  Comments (Facebook)  “Buy a link here”  Premier League  All articles contain a picture  RSS feed easily seen  “Contact Us” easily seen

11 Trust, Brand, Presence  Trust  Accurate and timely data  Brand  Brand built on the trust  Presence  Popularity (referrals)


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