Objectives To heighten awareness of the visual impact of our marketing efforts.
All the world's a stage, And all the men and women merely players. They have their exits and their entrances; And one man in his time plays many part All the world's a stage, And all the men and women merely players. They have their exits and their entrances; And one man in his time plays many parts... William Shakespeare (1564 - 1616), "As You Like It", Act 2 scene 7 "As You Like It", Act 2 scene 7
Image Staging If you are prominently displaying the Weichert Badge on professional clothes while canvassing, you are staged properly. If you send a mailer that contain professional graphics, a simple message and is printed on high quality stock, your mailer is well staged. If your web exposure meets all brand guidelines with a simple interface and immediate response capabilities, your web site is staged properly.
If the property needs work, carpet needs replacing, outdated color schemes, painting needed, etc. buyers will have to picture more than just moving in. That is not good. The more changes buyers calculate they'll have to make in the home, the more concerned they get.
Staging Tips 1. Make room. Clear out as much furniture as you can. Put it in storage, give it to Goodwill Industries or have a garage sale. Open the house up so it does not look cluttered This makes it look spacious and people can picture their own stuff in it. Hallways and doorways, in particular, need to be clear and open.
Staging Tips 2. Follow your nose. A home should smell good. That means no noticeable odor -- no pet scent, no stale cooking smells and no cigarette smoke.
Staging Tips 3. Use counter intelligence. Go through the house and clear off all the horizontal surfaces like kitchen and bathroom countertops. Old magazines? Toss 'em. Knick-knacks? Pack 'em. Counters need to be clear and clean.
Staging Tips 4. Do the baby test. Does your potential market include families with young kids? If so, ask yourself, "Would I put my child down on this floor to crawl around the room.
Staging Tips 5. Let there be light. People buy space and light, for the most part. One dark room is cool but if the whole house is dark, that's a problem. So open the blinds. Turn on all the lights. Add lights in rooms that are dark. And if Mother Nature isn't cooperating with your marketing efforts use more flowers and things that suggest sunlight.
Staging Tips 6. Get a home inspection. Most buyers will have one done anyway. Recommend to your sellers that they do it now -- and make any needed repairs before you put the home on the market.
Staging Tips 7. Learn to love white walls. When it comes to walls, color is popular. The problem is that the next buyer might not like the same colors. Paint is a relatively inexpensive way to make a house look clean and fresh. Stick with neutrals.
Staging Tips 8. Take a close look at the carpet. Get the carpet shampooed to get out any stains or smells. If that doesn't work, replace it.
Staging Tips 9. Avoid controversy. If there is a deer head on the wall suggest that they might want to take it down. It will be a turnoff to some buyers. Also, play it safe with the books and magazines that are displayed while showing the home. Anything provocative could turn off buyers.
Staging Tips 10. Clean your closets. Sellers need to empty the closets of half the things they have in them. Partially empty closets look roomy -- and space sells. Do the same thing with kitchen cabinets. Donating extra clothes and surplus food to a shelter or food bank will prevent having to move it.
Staging Tips 11. Open the windows. If it's a cool summer day, have the windows open. If it's cold and dreary, light a fire in the fireplace.
Staging Tips 12. Keep it clean. No dust, cobwebs or trash. People looking to buy a home are extremely observant and meticulous.