Television Advertising Campaigns April 1997 to March 1998 40% of calls during 3 month campaign 22% of quitters at one year follow up – 44,204 Cost of Quitlines £695,316 (€1,097,650) Cost per quitter at one year £15.73 (€24.60) TV Advertising and Service £3,415,316 (€5,362,046) Cost Per Quitter at one year £77.26 (€121.20)
Collective PR Provide collective statements on EU developments on behalf of the ENQ to heighten profile of the network and its members? Use ENQ Website to publish press releases for individual countries to show the strength of Quitlines through out Europe? Use World No Smoking Day as a media tool?
Discussion Groups Vasilios Talis Karina Oddoux Lina Tsanira Torsten Sonne Norma Cronin Rafaelle Luise Dolors Marin Christine Gafner Annie Meharg Lucio Golino Catherine Minot Nicholas Kordiolis Bernadette Crowe Ove Jorgensen Carlotta Raposa Hans Gilljam Karen Bowden Glyn Mcintosh
Discussion Groups Bo Kolbye Peter Lindinger Despoina Koiliaridou Elzbieta Karpinska Lise Tornby Paulo Vitoria Asgeir Helgason Kawaldip Sehmi Poul Dengsoee Patricia Strand Marc Willemsen Alessandro Lattanzi Magda Cedzynska Gemma Nieva Maria Rankka Steve Crone