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The Virtue Matrix. A conceptual framework: The Questions asked  What drives the market for responsible corporate behaviour  What creates public demand.

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Presentation on theme: "The Virtue Matrix. A conceptual framework: The Questions asked  What drives the market for responsible corporate behaviour  What creates public demand."— Presentation transcript:

1 The Virtue Matrix

2 A conceptual framework: The Questions asked  What drives the market for responsible corporate behaviour  What creates public demand for greater corporate responsibility  Why does globalization heighten anxiety about corporate responsibility  What are the barriers to increasing responsible corporate behaviour  What forces can add to the supply of corporate responsibility

3 Corporate Responsibility  Instrumental: explicitly serve the purpose of enhancing shareholder value  Intrinsic: a course of action is undertaken simply because “it’s the right thing to do”, whether or not it serves shareholder interests

4 The Virtue Matrix Civil Foundation: Instrumental Frontier: Intrinsic Norms, customs, laws, regulations ChoiceCompliance StrategicStructural May become instrumental Clearly contrary to shareholder interests


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