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The Virtue Matrix.

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Presentation on theme: "The Virtue Matrix."— Presentation transcript:

1 The Virtue Matrix

2 A conceptual framework: The Questions asked
What drives the market for responsible corporate behaviour What creates public demand for greater corporate responsibility Why does globalization heighten anxiety about corporate responsibility What are the barriers to increasing responsible corporate behaviour What forces can add to the supply of corporate responsibility

3 Corporate Responsibility
Instrumental: explicitly serve the purpose of enhancing shareholder value Intrinsic: a course of action is undertaken simply because “it’s the right thing to do”, whether or not it serves shareholder interests

4 The Virtue Matrix Frontier: Intrinsic Strategic Structural
May become instrumental Clearly contrary to shareholder interests Choice Compliance Norms, customs, laws, regulations Civil Foundation: Instrumental


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