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CREATIVE VITALITY INDEX TM 2011. WHAT IS THE CREATIVE VITALITY INDEX? Data collected from seven sources of community arts-related participation as well.

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Presentation on theme: "CREATIVE VITALITY INDEX TM 2011. WHAT IS THE CREATIVE VITALITY INDEX? Data collected from seven sources of community arts-related participation as well."— Presentation transcript:

1 CREATIVE VITALITY INDEX TM 2011

2 WHAT IS THE CREATIVE VITALITY INDEX? Data collected from seven sources of community arts-related participation as well as arts-related employment. It measures, on a per capita basis, data from both the nonprofit and for-profit sectors. The data streams into a single index that reflects the relative economic health of the creative economy in a geographic area. TM

3 HOW DOES AN INDEX WORK? An index is a number that is used to express relationships between different data sets. An index is usually expressed in terms of a change from a base value. In this report we are comparing Durham against a base value that equals either the national average or the state average.

4 HOW DID DURHAM DO?

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9 HOW ARE EACH OF THE SECTIONS TRENDING?

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12 BREAKDOWN OF DURHAM’S CREATIVE VITALITY INDEX

13 DURHAMCREATIVE JOBS

14 TOP TEN DURHAM CREATIVE JOBS

15 IN CONCLUSION: Durham's Creative Vitality Index is strong at 1.25 overall; 25% above national average. Durham's overall CVI outperformed state of North Carolina by 93%, and Southeast Comparative MSAs Region by 69%. Durham outperformed the state of North Carolina in 7 out of 8 CVI categories.

16 IN CONCLUSION: Performing arts revenues grew from $3.7 million in 2010 to $4.7 million in There are 7,335 creative jobs in Durham, up 22% in 5 years. Durham's creative jobs exceeds the nation's creative jobs baseline by 76.3% (index 1.76), and exceeds the state’s baseline by 119% (index 2.19).


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