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CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 1 Original Equipment, February 2005 BU Agricultural Tyres CGS Holding Prague.

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Presentation on theme: "CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 1 Original Equipment, February 2005 BU Agricultural Tyres CGS Holding Prague."— Presentation transcript:

1 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 1 Original Equipment, February 2005 BU Agricultural Tyres CGS Holding Prague

2 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 2 Original Equipment, February CGS Holding, Prague Company facts Type of company:Incorporated company Registered:Prague, CZ Capital stock:€ The capital stock is evenly spread by 25% among the owners Turnover (2003):€

3 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 3 Original Equipment, February 2005 Past company structure (up to Nov. 2004) TYRE DIVISION TECHNICAL RUBBER DIVISION TECHNICAL RUBBER DIVISION MACHINERY DIVISION MACHINERY DIVISION OTHER COMPANIES OTHER COMPANIES 1. CGS Holding, Prague 53 %31 % 4 % 12 % Share of sales

4 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 4 Original Equipment, February CGS Holding, Prague Impact on company structure  An accelerated growth within the market of agricultural tyres was not expected by CGS of its own A rapid expansion could be only realized by the aquisition of an already well established company CGS Tyres represents, after the aquisition of the Continental BU Agro, by far the No.2 within the European market of agricultural tyres The new business unit Agro enables CGS for the future a qualitative and quantitative market growth   

5 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 5 Original Equipment, February 2005 New company structure (effective from Nov. 2004) 1. CGS Holding, Prague TYRE DIVISION TECHNICAL RUBBER DIVISION TECHNICAL RUBBER DIVISION MACHINERY DIVISION MACHINERY DIVISION OTHER COMPANIES OTHER COMPANIES BU AgroBU Ind. Turnover: € 320 Mio. € 130 Mio. € 100 Mio.

6 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 6 Original Equipment, February 2005 BU Agricultural Tyres CGS Reifen Deutschland GmbH

7 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 7 Original Equipment, February CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres Company facts Owner:CGS / Mitas a.s., Prague Registered:Hanover, Germany Object of the company:Development, production and selling of agricultural tyres Production plants:Otrokovice, Prague, Zlin Turnover (2004):€

8 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 8 Original Equipment, February CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres Company structure Executive board CGS Reifen Deutschland GmbH Executive board CGS Reifen Deutschland GmbH Marketing & Sales Marketing & Sales Finance & Logistic Finance & Logistic Research & Development Research & Development Autom. Eng. & Prod. Manag. Autom. Eng. & Prod. Manag. Quality- Management Quality- Management Production Original Equipment Replacement Markets: CGS Reifen Deutschland GmbH (D,B,NL) CGS Pneus France EURL CGS Reifenvertrieb GmbH (A) CGS Neumáticos Iberica (E,P) CGS Tires US, Inc. CGS Tires Mexico CGS Tyres UK Ltd. CGS Pneumatici Italia S.r.l. Continental Daek Danmark A/S * Continental Rengas Oy, Helsinki * Continental Dekk Norge A/S * Continental Däck Sverige AB, Gothenburg * Continental Suisse S.A., Dietikon * Mitas a.s. (CZ, PL, SK, RdW) Controlling Accounting Logistic Product-Development Material-Development Product- Industrialisation Trial Autom. Eng. Produkt Manag. QM Product QM Plant QM Logistic Customer Service Otrokovice Prague Zlin * will be displaced while the year 2005 by CGS organization

9 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 9 Original Equipment, February CGS Reifen Deutschland GmbH Business Unit Agricultural Tyres Business strategy Enhancing of current strategy!  Development-partner of our OE customer for premium tyres Qualified marketing/sales and service for premium tyres in Original Equipment and Replacement Covering of further relevant market segments (Quality and Budget) in Replacement Expansion / strengthen the worldwide market position Continue the brand strategy:Original Equipment Continental ReplacementMulti-Brand    

10 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 10 Original Equipment, February 2005 BU Agricultural Tyres Share of market

11 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 11 Original Equipment, February Share of Market ,1% 30,8% 13,3% ,2% 30,4% 15,8% ,8% bias radial 31,7% 10,0% Market Conti Source: ERMC 1-10/ ,7% 30,1% 20,2% SOM evolution Traction 2001 – 10/2004, Replacement Europe

12 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 12 Original Equipment, February 2005 SOM evolution Traction 2001 – 10/2004, Replacement Europe (main markets) Source: ERMC 3. Share of Market

13 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 13 Original Equipment, February 2005 SOM evolution Traction 2001 – 10/2004, Replacement Europe (main markets) Source: ERMC 3. Share of Market

14 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 14 Original Equipment, February 2005 BU Agricultural Tyres Sales structure

15 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 15 Original Equipment, February 2005 OE REPL 14% 86% Sales structure % 79% Budget % 72% OE % 83% OE REPL Total Business Unit Agricultural Tyres 2001 – 2003 & Budget 2004 Original Equipment / Replacement, Brand Continental

16 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 16 Original Equipment, February Sales structure Sales structure by country total BU Agricultural Tyres 2003 Original Equipment / Replacement, Brand Continental

17 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 17 Original Equipment, February Sales structure Brand-Strategy OE:Core brand Continental REPL:Multibrand-Strategy Brand-Strategy OE:Core brand Continental REPL:Multibrand-Strategy Sales structure 2003, business unit by brand Original Equipment / Replacement

18 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 18 Original Equipment, February 2005 BU Agricultural Tyres OE-Business

19 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 19 Original Equipment, February OE-Business World Tractor Production / Evolution year 2000 to year 2004 Source: Tractor manufacturers Europe / Approximation

20 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 20 Original Equipment, February OE-Business

21 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 21 Original Equipment, February 2005 Volume increase in %, Traction Radial 2000 – 2004 / Budget 2005 Brand Continental OE-Business Volume Evolution 2005 Budget % +80% +64% +36% +11%

22 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 22 Original Equipment, February Adjusted FC Sales development Traction Radial, OE Europe, Tractor market, Brand Continental 5. OE-Business Expected Volume Development Year 2009: Additional sales opportunities within Combine, Telehandler manufacturers & other Agro manufacturers approx.: tyres

23 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 23 Original Equipment, February 2005 BU Agricultural Tyres CGS Neumáticos Ibérica

24 Business Unit Agricultural Tyres Seite 24 Original Equipment, February 2005 CGS Neumáticos Ibérica Company facts Propietario:CGS / Mitas a.s., Prague Registrada:Madrid, España Dirección:Enrique López (Managing Director) Objeto de la Compañia:Venta de ruedas de agricultura. Plantas de producción:Otrokovice, Prague, Zlin Turnover (2004):€ 4,2 Mio Turnover fc (2005)€ 5,5 Mio

25 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 25 Original Equipment, February 2005 Mercado evolución (2001- fc 2005).España CGS Neumáticos Ibérica

26 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 26 Original Equipment, February 2005 Mercado evolución (2001- fc 2005).Portugal CGS Neumáticos Ibérica

27 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 27 Original Equipment, February 2005 A) Distribuidores regionales Capacidad de Compra Capacidad de Almacenaje Capacidad de Distribución Capacidad de Servicio B) Talleres locales Potencial en Agricultura Zonas libres Organización de Ventas España CGS Neumáticos Ibérica

28 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 28 Original Equipment, February 2005 Organización de Ventas Portugal CGS Neumáticos Ibérica Cambio de estrategia comercial ( Enero 2005 ) Ventas a través de distribuidores

29 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 29 Original Equipment, February 2005 CGS Neumáticos Ibérica Organización del Dto. Atención al Cliente España Distribuidores Departamento Atención al Cliente Continental CGS Ibérica Portugal Jefe de Ventas Portugal Departamento Atención al Cliente Continental Portugal CGS Ibérica

30 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 30 Original Equipment, February 2005 BU Agricultural Tyres Products / Highlights

31 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 31 Original Equipment, February Row Crop Field Road Transp Capacity Ride Comfort Mileage AC90C + + AC65 AC70G MPT AC85AC70T/H AC70G AC85 C Ground Protection Traction Efficiency SVT 6. Products / Highlights

32 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 32 Original Equipment, February 2005 AC 65  Advanced lug design for excellent grip and high speed road travel up to 65 km/h.  65% aspect ratio for superior performance and stability.  Premium R1 W tread depth.  Highest load capacity and largest footprint in the Conti Agro range for a greatest reduction in soil compaction. Features     - Ideal for field, grassland and road work - 6. Products / Highlights

33 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 33 Original Equipment, February 2005 AC 85  Smooth inter-space for good self-cleaning.  Superior lug count for greater traction and smooth comfortable road travel at speed up to 50 km/h.  Premium R1 W tread depth.  Compared to standard tires reduced inflation pressure providing significant reduction in soil compaction and increase in traction efficiency  Rounded shoulders and lugs minimize crop and turf damage.      Features - New Standard Tire for Universal Application - 6. Products / Highlights

34 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 34 Original Equipment, February 2005 AC 70 T Features Wide-base tires for field and road use Very good traction in normal and wet soils due to deep lugs and good self cleaning Highly economical due to low slippage in field use Wide-base tire predominantly for grassland Very good traction in normal and dry soils due to normal lug depth Excellent on road due to overlapping of lugs Large lug surface ensures protection of plants AC 70 G AC 70 H Ideal for combines and tractors onland Minimal ground pressure and top load capacity High economical due to its high durability both in field and road use Very large ground area and even distribution of ground pressure 6. Products / Highlights

35 CGS Neumáticos Ibérica Business Unit Agricultural Tyres Seite 35 Original Equipment, February Products / Highlights SVT Features Specialized for mashinery over 200 HP Various tread patterns – SuperVolumeTyres can have different tread patterns, depending on their main field of application For harvester in onland application For tractors in inland application Gentle in ground handling with high load capacities Good seating and easy fitment High service life and high resistance to wear


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