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By Horacio C. Reggini Buenos Aires, octubre de 2011.

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1 By Horacio C. Reggini Buenos Aires, octubre de 2011

2 One hundred years after the birth of Marshall McLuhan (1911-2011), Canadian philosopher and sociologist, and fifty years after the publication of his visionary books on communications. He deeply studied the relationship between human beings and technology, and he predicted the future of communications, - the connected world, and what we know today as Internet.

3 1951 The Mechanical Bride: Folklore of Industrial Man (1st Edition: The Vanguard Press, NY 1951) (Gingko Press) Marshall McLuhan wrote about his fascination on publicity feasibility and its hidden messages. He published collected announcements from several magazines of 1940.

4 1967 The Medium is the Massage, Marshall McLuhan (written with Quentin Fiore; produced by Jerome Agel) (Random House; 2000 reprint by Gingko Press)

5 2004 Understanding Me. Book edited by Stephanie McLuhan and David Staines, with prologue by Tom Wolf (2005).

6 Publications 1960 Report on Project in Understanding New Media National Association of Educational Broadcasters 1960 Explorations in Communication, edited with Edmund Carpenter. (1st. Edition: Beacon Press: Boston 1960) 1962 The Gutenberg Galaxy: The Making of Typographic Man (Routledge & Kegan Paul) 1964 Understanding Media: The Extensions of Man (Gingko Press) 1967 Verbo-Voco-Visual Explorations (1st Ed: Something Else Press, NY 1967) 1968 War and Peace in the Global Village (design/layout by Quentin Fiore; produced by Jerome Agel) (2001 reprint by Gingko) 1968 Through the Vanishing Point - space in poetry and painting (written with Harley Parker) (1st Ed.: Harper & Row, NY 1968) 1969 Counterblast (design/layout by Harley Parker) (1st Ed.: McClelland and Steward, Toronto 1969)

7 1970 Culture is Our Business (1st Ed.: McGraw Hill, NY 1970) 1970 From Cliché to Archetype With Wilfred Watson (1st Ed.: Viking, NY 1970) 1970 Take Today: the Executive As Dropout With Barrington Nevitt. (1st Ed.: Harcourt Brace Jovanovish, NY 1970) 1977 City As Classroom: Understanding Language and Media With Eric McLuhan (1st Ed.: University of Toronto Press, Toronto 1977) 1988 Laws of Media: The New Science With Eric McLuhan (1st Ed.: University of Toronto Press, Toronto 1988) 1989 The Global Village with Bruce R. Powers) (Oxford University Press) 2004 Understanding Me (edited by Stephanie McLuhan and David Staines), The MIT Press 2006 The Classical Trivium. Corte Madera: Gingko Press









16 Eminent politician, educator, writer, and journalist. Governor of the Province of San Juan 1862 - 1864, National Senator 1874 - 1879, President of the Argentine Republic 1868 - 1874.

17 Mi defensa, 1843. (My defense) Facundo o Civilización y Barbarie, 1845. (Facundo or Civilization and Barbarism) Vida de Aldao, 1845. (Life of Aldao) Método gradual de enseñar a leer el castellano, 1845. (Gradual method of teaching reading in Spanish) Viajes por África, Europa y América, 1849. (Travels throughout Africa, Europe and America) Argirópolis, 1850. (Argiropolis) Recuerdos de provincia, 1850. (Provincial memoires)

18 Campaña del Ejército Grande, 1852. (The Great Army Campaign) Las ciento y una, 1853. (One hundred and one) (Letters to Juan Bautista Alberdi). Comentario a la Constitución de la Confederación Argentina, 1853. (Comments on the Constitution of the Argentine Confederation) Memoria sobre educación común, 1856. (Report on regular education) El Chacho, 1865 (About Ángel Vicente Peñaloza). Las escuelas, bases de la prosperidad, 1866. (Schools, bases of prosperity) Conflicto y armonías de las razas en América, 1884. (Conflict and harmony of the races in America) Vida de Dominguito, 1886. (The life of Dominguito)

19 In his inaugural speech of the inter-oceanic telegraph cable that connected Argentina with Europe, (October 5, 1874), said that “the cable unites the whole world into one family and one neighbourhood”. Thus he foresaw the present on-going planetary communications, and he anticipated the expression, "the global village” coined by Marshall McLuhan one hundred years later.

20 President (1868 - 1874)


22 Governor of the Province of San Juan (1862 - 1864)

23 Washington, 1865


25 Sarmiento, writer

26 Sarmiento, journalist

27 With his nephew Augusto

28 With his friend José Posse, 1862

29 Sarmiento with a hearing aid trumpet

30 Eyes and gaze of Sarmiento


32 With the publication of The Waste Land in 1922, now considered by many to be the single most influential poetic work of the twentieth century, Eliot's reputation began to grow to nearly mythic proportions; by 1930, and for the next thirty years, he was the most dominant figure in poetry and literary criticism in the English-speaking world. T. S. Eliot received the Nobel Prize for Literature in 1948. He lived in St. Louis during the first eighteen years of his life. In 1914, when he was 25 years old, he married Vivienne Haigh- Wood, who died in 1947. In that same year, 1914, he settled in England. He became a British citizen in 1927, when he was 39 years old. Eliot separated from his first wife in 1933, and was remarried, to Esmé Valerie Fletcher, in 1957; she was 32 years old, and died in 1965.

33 1909-1917: Inventions of the March Hare 1910-1915: The Love Song of J. Alfred Prufrock 1909-1925: Poems 1922: The Waste Land. 1925: The Hollow Men. 1927-1954: Ariel Poems, including “The journey of the Magi” 1930: Ash Wednesday. 1931: Coriolanus 1934: "Choruses from the Rock" 1939: Book of practical cats 1939: "The Marching Song of the Pollicle Dogs", "Billy McCaw: The Remarkable Parrot", in The Queen's Book of the Red Cross

34 1920: The Sacred Wood: Essays on Poetry and Criticism 1920: The Second-Order Mind 1920: Tradition and the individual talent 1924: Homage to John Dryden 1928: Shakespeare and the Stoicism of Seneca 1928: For Lancelot Andrewes 1929: Dante 1917-1932: Selected Essays 1933: The Use of Poetry and the Use of Criticism 1934: After Strange Gods (1934) 1934: Elizabethan Essays 1936: Essays Ancient and Modern 1940: The Idea of a Christian Society 1948: Notes Towards the Definition of Culture 1951: Poetry and Drama 1954: The Three Voices of Poetry 1957: On Poetry and Poets

35 1932-1934): Sweeney Agonists 1934: The Rock 1935: Murder in the Cathedral. 1939: The Family Reunion 1949: The Cocktail Party 1954: The Confidential Clerk 1959: The Elder Statesman

36 Old Possum’s Book of Practical Cats, 1939 (main source of CATS by Andrew Lloyd Weber, London West End 1981, New York Broadway 1982).

37 (With five sections each) Burnt Norton - 1936 East Coker - 1940 The Dry Salvages - 1941 Little Gidding - 1942

38 East Coker was the place of origin from where his predecessors left from England towards America. He asked to be buried there, along with a plate with the following inscription: “In my beginning is my end. In my end is my beginning”.

39 “Time present and time past/Are both present in the future,/And time future contained in time past” “Not here the darkness, in this twittering world”


41 Photograph of T. S. Eliot, on a Sunday afternoon in 1923

42 T.S. Eliot and George Orwell on a BBC radio programme in 1942, during World War II.

43 Somewhat meaningless maths of T. S. Eliot. Photograph: Bettmann/Corbis

44 1954

45 1956

46 September 1958.


48 LIFE Magazine




52 With his second wife Esmé Valerie Fletcher.

53 On August 24, 2011, Google honoured the great Argentine writer and poet Jorge Luis Borges, with a fantastic doodle on its Google homepage. The doodle shows a wide architectural scenery. In the front stands Borges, an old man. The different architectural styles recall his most famous books, “Fictions” (1944), and “The Aleph” (1949), compilations of short stories (“The garden of Forking Paths”), interconnected by common themes such as dreams, labyrinths, libraries, animals, fictional writers, religion and God. Jorge Luis Borges was born on August 24, 1899, in Buenos Aires, Argentina, and died on June 14, 1986, in Geneva, Switzerland.

54 Jorge Luis Borges' Google doodle, celebrated his 112th birthday as the master of magical realism, and gave way to millions of Twitter messages around the whole world.

55 “Schools without walls” or “Classrooms without walls”

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