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MDM Presentation Copyright © 2010 Page : 1
Agenda MDM Presentation Copyright © 2010 Page : 2 Show some slides about MDM Talk about MDM Answer some questions around MDM Quick Test about MDM
Why use technology MDM Presentation Copyright © 2010 Page : 3 Enterprise Information Technology can broadly be categorized as: Enforce Process Enforce Process Measure Information Measure Information Efficient Effective Data BI MDM “The digital record is growing at a compound annual growth rate of 60%.” October, 2008 the Economist Intelligence Unit Survey EDG EDM Tools Increase
The reality of IT MDM Presentation Copyright © 2010 Page : 4 Many Databases =Many Applications + Core business data is distributed across the infrastructure – complicates customer care Substantial process inefficiencies due to complex data access Misrepresentation and unreliable accuracy of and enterprise data Billing centric – customer facing apps must get customer data directly from billing Significant IT integration and maintenance costs Lack of scalability and flexibility Inability to quickly get new services to market Many Problems !!!! Billing 1..n Marketing Sales Support/Service Contracts Order Management Financials Legacy Systems
What is Master Data? MDM Presentation Copyright © 2010 Page : 5 Transaction Audit Data Transaction Activity Data Enterprise Structure Data Transaction Structure Data Reference Data Metadata Increasing: Per Value Data Quality Importance Semantic Content Increasing: Volume of Data Population Later in Time Shorter Life Span Master Data = Reference Data (Code Tables, Taxonomies) + Transaction Structure Data (Product, Customer) + Enterprise Structure Data (CoA, Org. Structure) Most Relevant To Technology Most Relevant To Technology Most Relevant To Business Most Relevant To Business Most Relevant To Outside World Most Relevant To Outside World Most Relevant To Design Most Relevant To Design
PostFinance in Switzeland MDM Presentation Copyright © 2010 Page : 6 Truck Ltd.: Client Truck Ltd. John Parker authorized signatory Account John Parker: Client John Parker owner Mary Parker authorized signatory Account The married couple John and Mary Parker have got a partner account. Peter Parker is the authorized signatory for this account. In addition, John Parker has got an account of his own. Mary Parker is the authorized signatory for her husband‘s account. Truck Ltd. is a supplier to PostFinance. John Parker works for Truck Ltd. and is the authorized signatory for the business account. Married couple Parker: Client Mary Parker owner Peter Parker authorized signatory Account John Parker owner
Product Centric to Customer Centric MDM Presentation Copyright © 2010 Page : 7 Married couple Parker client of PF authorized signatory client of PF authorized signatory associate Supplier to PF authorized signatory Truck Ltd.:Client Account John Parker: Client Account Married couple Parker: Client owner John Parker authorized signatory Mary Parker authorized signatoriy John Parker Truck Ltd. owner John Parker owner Mary Parker Peter Parker Account authorized signatory
Identifying Duplicates MDM Presentation Copyright © 2010 Page : 8 John Parker Erika Parker John Parker Erika Parker Peter Parker Married couple Parker client of PF authorized signatory client of PF authorized signatory associate Truck Ltd. John Parker Supplier to PF authorized signatory Without data deduplication, John Parker is stored three times in the system. Account Account Account
Unified view of the Master Data MDM Presentation Copyright © 2010 Page : 9 John Parker Mary Parker John Parker Mary Parker Peter Parker Truck Ltd. John Parker Married couple Parker client of PF authorized signatory Supplier to PF client of PF authorized signatory authorized signatory associate “ 75% of leading companies are incapable of creating this unified view of the customer.” - Gartner Account Account Account
Master Data Management definition MDM Presentation Copyright © 2010 Page : 10 CUSTOMER to ACTIVITY Relationship PRODUCT to LOCATION Relationship CUSTOMER to PRODUCT Relationship ACTIVITY to LOCATION Relationship Single view of CUSTOMER Single view of PRODUCT Single view of ACTIVITY Single view of LOCATION Activity Product Location Customer ActivityLocation Product LocationActivity Product Customer “The authoritative, reliable foundation for data used across many applications & constituencies with the goal to provide a single view of the truth no matter where it lies.” The underlying data is key!!
London Borough of Brent MDM Presentation Copyright © 2010 Page : 11 Key Issues Behind every council is a separate government IT system and business Process Same customer information has to be potentially submitted 9 times Unfair expectation on resident that they should know what our Departments are and what they do Some Stats about Brent 270,000 population and rising Most diverse racial make-up in the country A youthful population profile Areas of great deprivation and social exclusion (53rd most deprived LA) Wembley and the new National Stadium £55M (R612M) Central Government State Benefits Paid to… Dead People Source: Hansard Feb 2007
The human factor MDM Presentation Copyright © 2010 Page : 12 Miss Lucinda Orr, Northants ID Data: “Miss Or” “Miss Oar” “Miss Ore” “Miss Ow” “Miss Hoare” “Miss Awe” “Miss Whore” Actual Recorded Data: ? ? ? ‘Trusted’ System of Record? Varney Report Highlighted Central Government… A family who had 44 contacts with Central Government over the death of a relative which lasted 180 days
So how did they fix it? MDM Presentation Copyright © 2010 Page : 13 Back office involved from day 1, before IT tender Business driven model of what data goes where and into the citizen hub It’s an Information Management project NOT an IT project Core cross council team of sensible souls who became the “data stewards” Newly created Senior Mgt Business Board (non IT) owns and manages the citizen hub Council Job Descriptions to include data quality and information governance as core skills
Data Governance? MDM Presentation Copyright © 2010 Page : 14 Data governance encompasses the people, processes and technology that are required to create a consistent enterprise view of a company's data. Companies are embracing data governance as a way to bring order to the chaos of their IT infrastructures. By concentrating on the health of the data, companies address the lifeblood of their enterprises, helping create better data to support better business initiatives.
Conceptual View of an MDM implementation MDM Presentation Copyright © 2010 Page : 15 CRM ERP Billing Custom Legacy SOA EDM Data Firewall EDW MDM BI
Enterprise Data Management Tools MDM Presentation Copyright © 2010 Page : 16 Data management platform of integrated tools and shared metadata Data management platform of integrated tools and shared metadata Automate steps and “accelerate” the implementation and enforcement of full end- to-end EDG Automate steps and “accelerate” the implementation and enforcement of full end- to-end EDG Business Glossary Data Modelling Tool Data Modelling Tool Metadata Relationship Tool Data Quality Profiling Tool Data Cleansing Tool Data Integration Tool Metadata Enterprise Data Management Platform
Data is the foundation of MDM MDM Presentation Copyright © 2010 Page : 17 Single most underestimated and undervalued part of most organization MDM without understanding the context of data leads to DQ problems Bad DQ does not mean bad IT
Data Ownership vs. Data Stewardship MDM Presentation Copyright © 2010 Page : 18 Nobody owns the data. The owner is the organization. It is an abstract concept. Data stewards take care of the data. Data stewards must know the content and context. They are responsible for the quality. They work on behalf of the organization. It’s not just a Business function, or only IT.
The End MDM Presentation Copyright © 2010 Page : 19
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