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Hybrid Cloud – a wealth of opportunity Stephen Parker, Head of Cloud Strategy, NewLease © 2014 NewLease Pty Ltd 1
What is this thing called Cloud? © 2014 NewLease Pty Ltd 2
Cloud Definitions © 2014 NewLease Pty Ltd 3 National Institute of Standards & Technology (http://www.nist.gov/itl/cloud/index.cfm)http://www.nist.gov/itl/cloud/index.cfm Essentials characteristics –On-demand self service (DIY) –Broad network access (anywhere, any tool access) –Resource pooling (multi-tenant, shared resources) –Rapid elasticity (Scale up/down as needed) –Measured service (transparency of utilization) Service models –SaaS –PaaS –IaaS Something Old, New, Borrowed & Blue Marketing? } AoSaaS (Any old Stuff as a Service!!)
Analyst Comments Australia moving to #2 globally in public cloud adoption (2014, Forrester Research) Global Public Cloud purchase to raise from USD72Bn to USD191Bn between 2014-20 (2014, Forrester Research) 87% of business either deployed or considering deployment of HR cloud solutions with 18 months (2013, KPMG) Cloud spend increases at 26.4% CAGR between 2010- 2015 (2014, IDC) © 2014 NewLease Pty Ltd 4 Everyone seeing Cloud growth
The 3 rd Platform © 2014 NewLease Pty Ltd 5 Source: IDC
Why now? © 2014 NewLease Pty Ltd 6
Cloud is part of a wider social Shift from What and How.. to Why People care about the Service & Outcomes “When it absolutely, positively has to be there overnight” © 2014 NewLease Pty Ltd 7
We are at an inflection point © 2014 NewLease Pty Ltd 8 Enterprise IT Consumer BT
Service focused Realised value “Value” portfolio Usage accounting Usage reporting Ease of acquisition Total product offer Service focused Realised value “Value” portfolio Usage accounting Usage reporting Ease of acquisition Total product offer Sales focused Promised value “Margin” portfolio Sales accounting Delivery logistics Price Marketing launch Sales focused Promised value “Margin” portfolio Sales accounting Delivery logistics Price Marketing launch The fundamental shift – Selling is only the beginning © 2014 NewLease Pty Ltd Sell Use Stock The excellent processes that lead to success in one model becomes the blocker to deliver the other Perpetual everything is geared to close the “sell” Perpetual everything is geared to close the “sell” Subscription everything is geared to drive ongoing usage Subscription everything is geared to drive ongoing usage Process, organisation and cultural shift 9
It is a Hybrid World Hybrid PublicPrivate Service Provider OfficeHomeMobileIoTEtc etc © 2014 NewLease Pty Ltd 10 Business driven benefits. Being Essential not just Interesting
But…. © 2014 NewLease Pty Ltd 11
Ignoring it can be worse Change is difficult © 2014 NewLease Pty Ltd 12
There are concerns © 2014 NewLease Pty Ltd 13 VendorsMarketplaceCustomers Concerns are Opportunities
So where is the money? © 2014 NewLease Pty Ltd 14
Cloud Positioning – Risk vs Value © 2014 NewLease Pty Ltd 15 Cost prohibitive -> Affordable (what I have wanted to do and can now afford) Impossible - > Possible (enabling me to consider creative ideas) Custom/Complex -> Commodity (what I do today but for less) Sweet Spot 2 3 1 Business Value Business Risk
What’s Hot Desktop as a Service (UADA) Desktop as a Service (UADA) Business Continuity as a Service Security as a Service Infrastructure as a Service Business driven benefits. Being Essential not just Interesting © 2014 NewLease Pty Ltd 16
What’s hot today and maybe tomorrow? © 2014 NewLease Pty Ltd 17
DRaaS Example © 2014 NewLease Pty Ltd 18 Cost prohibitive -> Affordable Impossible - > Possible Custom/Complex -> Commodity 2 3 1 Backup Disaster Recovery Business Continuity ??? Business Value Business Risk
Autoscaling Example © 2014 NewLease Pty Ltd 19 Cost prohibitive -> Affordable Impossible - > Possible Custom/Complex -> Commodity 2 3 1 Fixed Capacity Scaling with fixed metrics Elastic scaling (AI) ??? Business Value Business Risk
Hardware Networks/ Cabling Security Desks/Chairs Business Applications Integration Services Managed Services Where is the Money (History as our Guide) © 2014 NewLease Pty Ltd 20 Customer Journeys - Commitment and Creativity Devices Pipes/Plans Everywhere Home/car.. SaaS Hybrid Recurring
Have a Plan (please) © 2014 NewLease Pty Ltd 21 Why? How? What? (Simon Sinek – inspire action) Purpose, Autonomy & Mastery (Dan Pink - motivation) Document your plan & share it (Blue Ocean Strategy) COSTS BUYER VALUE VALUE INNOVATION Key Partners Key Activities Key Resources Value Proposition Customer Relationships Channels Customer Segments Cost Structure Revenue Stream Infrastructur e Offering Customer Finance Source: Business Model Generation, Alexander Osterwalder & Yves Pigneur, et al. www.businessmodelgeneration.com (Business Model Canvas) (Purple Cow: Transform Your Business by Being Remarkable, Seth Godin)
Useful Links Simon Sinek – Start with the Why rather than What –Youtube video of the TED talk on How great leaders inspire action - http://www.youtube.com/watch?v=qp0HIF3SfI4 http://www.youtube.com/watch?v=qp0HIF3SfI4 Blue Ocean Strategy – a classic –Wikipedia summary - http://en.wikipedia.org/wiki/Blue_Ocean_Strategyhttp://en.wikipedia.org/wiki/Blue_Ocean_Strategy –Youtube summary from one of the authors - http://www.youtube.com/watch?v=clp-IMpuwaQhttp://www.youtube.com/watch?v=clp-IMpuwaQ Dan Pink – What motivates people –Great audio/visual presentation - http://www.youtube.com/watch?v=u6XAPnuFjJchttp://www.youtube.com/watch?v=u6XAPnuFjJc Business Model Canvas – a simple way to model possible options for your business –2 minute overview - http://www.youtube.com/watch?v=QoAOzMTLP5shttp://www.youtube.com/watch?v=QoAOzMTLP5s –Wikipedia summary - http://en.wikipedia.org/wiki/Business_Model_Canvashttp://en.wikipedia.org/wiki/Business_Model_Canvas Shift Happens - From the world of education but highly relevant to change –http://www.youtube.com/watch?v=XVQ1ULfQawkhttp://www.youtube.com/watch?v=XVQ1ULfQawk Sir Ken Robinson – Do schools kill creativity –One of the top TED videos (inspiring and funny) - http://www.youtube.com/watch?v=iG9CE55wbtY http://www.youtube.com/watch?v=iG9CE55wbtY © 2014 NewLease Pty Ltd 22
© 2014 NewLease Pty Ltd 23
Summary - The 3 R’s © 2014 NewLease Pty Ltd 24 Reinforce Remind Reveal
NewLease Since 2003 ASX (RHP) Service provider focus Aggregate licensing from industry leading vendors © 2014 NewLease Pty Ltd 25 The Cloud Licensing and Channel Services Company We exist to help businesses & services providers thrive in the emerging cloud economy.
Contact Details Stephen Parker Head of Cloud Strategy NewLease +61 424 321748 email@example.com © 2014 NewLease Pty Ltd 26
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