Presentation on theme: "Making Personal Travel Planning Work Jon Parker Director, Integrated Transport Planning Ltd. Photo courtesy, Smarter Travel Sutton."— Presentation transcript:
Making Personal Travel Planning Work Jon Parker Director, Integrated Transport Planning Ltd. Photo courtesy, Smarter Travel Sutton
Acknowledgments Steering Group: Department for Transport Steer Davies Gleave Transport for London Sustrans / Socialdata Worcestershire County Council Research team: Integrated Transport Planning Ltd. Richard Armitage Transport Consultancy Cleary Stevens Consulting University of the West of England, Bristol Expert Panel Case study representatives Other practitioners Photo courtesy Smarter Travel Sutton
Research Background Commenced January 07 Predominantly qualitative assessment Residential / household schemes 2 stage process: Literature review Case study and practitioner interviews Final deliverables: Research Report Summary Report Case Study Summaries Best Practice Guide (December 2008) Photo courtesy J Bewley/Sustrans
Personal Travel Planning (PTP) a targeted marketing technique providing sustainable travel behaviour advice based upon personal trip patterns that seeks to induce voluntary travel behaviour changes Part of the Department for Transport’s (DFT) ‘smarter choices’ toolkit Photo courtesy J Bewley/Sustrans
Personal Travel Planning Raises awareness of travel decisions at an individual level Provision of advice, information, motivation and incentives Informed by social and behavioural theories Photo courtesy Smarter Travel Sutton
Personal travel planning Knowledge Attitude Intention Goals Behaviour Contextual / situational factors Communication and the media Social dilemmas Group cultures / shared norms Trust in others and in government Collective objectiveCollective subjective Knowledge / awareness of consequences Habit Personal capabilities Actual resource constraints Values / Moral norms Perceived behavioural control Self efficacy Denial Affective attitudes Identity and status Individual objectiveIndividual subjective Source: Jillian Anable
The typical process …..
Schemes to date
Success factors 4 % point (mode share) in car driver trips 11662No. Projects
Success factors Geographic and population context Plentiful and diverse local facilities Good community networks High levels of accessibility Excess capacity on PT Stable (non transient) population Local recognition of congestion related problems Recent investment in the local sustainable transport network The project process ….. photo courtesy of J Bewley/Sustrans
The process ….. Assemble project team ….. Photo courtesy, Smarter Travel Sutton
The process ….. Identify target areas …..
The process ….. Establish the branding and key messages …..
The process ….. Assemble project resources ….. Information Incentives & Rewards
The process ….. Pre-contact publicity ….. Photo courtesy of Brighton and Hove City Council
The process ….. Initial contact ….. Photo courtesy, Smarter Travel Sutton Photo courtesy J Bewley/Sustrans
The process ….. Segmentation ….. Sustrans & Socialdata TravelSmart / Indimark Process
The process ….. Information request …..
The process ….. Compile materials ready for distribution ….. Photo courtesy, Smarter Travel Sutton
The process ….. Deliver requested materials to households ….. Photo courtesy J Bewley/Sustrans
The process ….. Follow up home visits where required ….. photo courtesy of J Bewley/Sustrans
Funding Central Government and EU grant Local Transport Plan and capital programme Limited developer contributions Partner contributions ‘in kind’ Revenue or capital? photo courtesy of J Bewley/Sustrans
To conclude: The future of PTP Study outcomes > stimulate further interest in PTP Small number of independent in-depth evaluations, and, if positive, then future ‘light touch’ Adaptive learning, for example: Capturing the life change moments Requirements for residential developments Scope for more innovation Locking in the benefits Photo courtesy, Smarter Travel Sutton
Thank-you & contact details Jon Parker Director Integrated Transport Planning 32a Stoney Street The Lace Market Nottingham NG1 1LL England Tel