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Video Killed the Print Ad Lauren B. Parker, Marketing Manager February 23, 2014
Who is Triangle Transit?
Why Video? Why not! Ability to educate current and potential riders Video is everywhere! Builds brand awareness Low cost, low barrier of entry
It’s Easy, Baby!
How to Start Figure out how much you want to invest (time, resources, etc.) Decide target audience Come up with an idea Free tools to edit (YouTube, QuickTime)
Measure Success What constitutes a win? What makes a video more than just a transit video?
Next Steps Decide if video marketing is for your agency – Don’t force it! Find your story! Think outside of the box Promote, Measure, Repeat.
As the Bus Stops
What are these all types of?. What is the purpose of advertising? To attract new buyers and try to expand customer base To compete in the market To create.
Free Powerpoint Templates #smwldn Welcome to #smtsp at The Social
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1 of 7 © Boardworks Ltd 2015 Reading Reading Media Texts 2: Adverts – part 1.
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Sarojads Services Saroj Ads is the best Ad Agency to facilitate the customers and marketers to meet at a place and it avail the facility to sell out their.
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Background. Scratches on Your Car Static Stickers. Novo Cortex advertising agency used guerrilla marketing to build brand awareness for VrijVerzekerd.
Objective Increase demand for existing customers Persuade targeted audience to change brands Develop customer loyalty.
Marketing with YouTube Why is YouTube Important? 3,000,000,000 + Views a Day That’s double the prime-time audience of all 3 major TV networks combined.
LOGO 10 Text Message Marketing Tips for Your Local Business Presented by: Your Name
To Be Completed: Monday November 9 Concrete Product Idea Name of Product Created Target Market Decided 3 Trial Versions of your Logo Package.
A significant 90% of marketers indicate that social media is important for their business Video marketing on the rise: A significant 77% of marketers.
1 of 10 © Boardworks Ltd 2010 Reading Reading Media Texts 2: Adverts – part 1.
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Advertising QCC’s: 50, 51, 52, 53, 54, 55 Objectives Define advertising and its purpose List the different forms of advertising and the advantages and.
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Thanks The Loan Professional That Sent You Hear Get with them for a copy of this recording and power point after the class.
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What is…? Strategic communication is a planned series of sustained and coherent activities that develop and promote ideas and opinions with the objective.
Video Editing Lesson 11. Modules 11.1Review deliverables 11.2Edit videos 11.3Put together business plan 11.4Continue working on prototype.
Many media, single message The right tool for the right job Video, print, newsletters, and billboards Consistent brand, powerful message.
Videos MovieMaker. Things to Remember Pictures, Video & Sound files MUST be available on the computer until movie is finalized Save supporting files.
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+ Creative Advertisements Chapter 8 - Marketing. + Some Suggestions….. The ad should say how the customer can respond: “Call to sign up today!”
EXHIBIT 1 THE VALUE CHAIN. COMPONENTS OF THE VALUE CHAIN u Primary activities u Support activities u Upstream and downstream.
SELLINGSELLING. Advertising THE ART OF SELLING Product, Place, Price & Promotion We need to always keep in the back of our mind the goals and tasks of.
Advertising Processes The creative strategy, presentations and media strategy.
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Drive brand awareness. YouTube Promoted Videos YouTube Promoted Videos. Leveraging Your Video Assets.
Campaigns How It All Comes Together. Definitions Campaign A connected series of activities designed to bring about a particular result.
FUNDRAISING & SPONSORSHIP PRESENTED BY ………... WHAT YOU’LL TAKE AWAY TODAY A changed attitude towards sponsorship and fundraising Ideas for fundraising.
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