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Groupe Euro Veille Stratégique. Facts and Figures Founded in 1970 57,000 employees 16 sites in 4 european countries 27.5 B $ in 2008 9,215 planes since.

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Presentation on theme: "Groupe Euro Veille Stratégique. Facts and Figures Founded in 1970 57,000 employees 16 sites in 4 european countries 27.5 B $ in 2008 9,215 planes since."— Presentation transcript:

1 Groupe Euro Veille Stratégique

2 Facts and Figures Founded in ,000 employees 16 sites in 4 european countries 27.5 B $ in ,215 planes since 1970, to 306 clients

3 498 planes delivered in 2009 Leader on its market More than half of the world market for « over 100 passengers » planes 14 different planes Military Passenger jets From A318 with 100 passengers to A380 with 555 passengers

4 Veille Stratégique Veille Concurrentielle Veiller Commercial Veille Technologique Veille Environnementale Veille Concurrentielle Veille Technologique Veille Socio Economique Veille Commerciale Veille Stratégique Processus informationnel par lequel l'entreprise se met à l'écoute prospective de son environnement dans le but créatif d'ouvrir des fenêtres d'opportunités et de réduire son incertitude et ses risques. (LESCA 1994)

5 Technology watch

6 Improve the security of the flights and passengers Offer improved flight conditions at a lower price Reduce both acoustic and gases emissions (respect of environmental laws) Improve the efficiency of the use of the flying space, in order to reduce flight length Reduce the design costs (use of CFD, CAD…) Aim of Technology improvements

7 Project choice – Only producer of large passenger aircrafts – New planes A-380, A-350 Avionics Architecture – Reinforced emergency flying systems – Help system for landing and break length, including the ground conditions – Improved Auto Pilot – Traffic avoidance system, to reduce flight duration – Integrated modular avionic, Fly by Wire flight controls Many previous dedicated single-purpose avionics computers are replaced by dedicated software housed in onboard processor modules and servers Reduction of latency and wire length Strength

8 Design – Mass reduction with the use of light materials Composites Aluminium alloys GLARE (aluminum and glass fiber) – New assembly methods Laser welding instead of riveting – Continuous wing section Environmental – Improvement of the environmental care A-320 sharklets Low consumption engines

9 Improvement of the cabin comfort – Noise reduction – Flexibility for specific installations Cockpit – Similar cockpit between all the different planes Reduction of crew training – Keyboard and track ball for a point and click navigation system – Liquid Crystal displays (HUD)

10 Design costs always overspent Technology Transfer Joint venture and construction in other countries Technology thievery (China C-919…) Aircraft optimization strategy Improvement of existing aircrafts (cheaper) Vs Design of new aircrafts No long flight apparels Weaknesses

11 Large delivery delays Adjust problems Production delays New technology certifications Compatibility problems between the different production centers

12 Opportunities Development of the A350 series Threats Post A380 planes? Boeing and NASA working on BWB Aircrafts

13 Customers watch

14 Veille Concurrentielle Veiller Commercial Veille Technologique Veille Environnementale Veille Concurrentielle Veille Technologique Veille Socio Economique Veille Commerciale Veille Stratégique Processus informationnel par lequel l'entreprise se met à l'écoute prospective de son environnement dans le but créatif d'ouvrir des fenêtres d'opportunités et de réduire son incertitude et ses risques. (LESCA 1994) Airbus has many customer service centers in 61 countries : Canada, US Mexico, Salvador, Brazil, Chile, Argentina Mauritius, South Africa, Morocco, Algeria, Tunisia, Egypt Kuwait, Bahrain, Qatar, United Arab Emirates, Jordan, Syria, Lebanon Cyprus, Turkey, Greece, Spain, Portugal, Italy, France Switzerland, UK, Ireland, Belgium, Netherlands, Austria, Czech Republic, Denmark, Sweden, Finland Russia, Ukraine, Azerbaijan, Iran Pakistan, India, Bhutan, Bangladesh, Sri Lanka, Thailand, Malaysia, Singapore, Indonesia, Brunei, Philippines, Vietnam, China, Taiwan, Japan, South Korea Australia and New Zealand. Airbus Customer Service Centers

15 Strengths (1) Political relationships : 12/11/2009 : Visit of French Prime Minister to Vietnam. The Vietnamese national airline signs in Hanoi an agreement on 4 A380s. At list prices ($ 200 to $ 300 million), the contract, which should be finalized in 2010, ranged between $ 800 million and $ 1.2 billion.

16 Strengths (2) Promoting shows: Dubai Airshow : For Airbus, which holds 70% market share in the Gulf, the stakes are high : the future of Airbus A380 and A 350 XWB. Middle East customers account for more than 40% of orders for these new generation aircrafts. In Dubai, Airbus won new contracts : - Ethiopian Airlines : 12 A 350 XWB ($ 2.9 billion). - Air Arabia : 10 A 320 ($ 769 million). - Nepal Airlines : an A and an A Emirates, the Dubai company and first customer of the A380 with 58 copies ordered, ordered 70 A350.

17 Strenghts (3) Airbus is also involved in military and defense projects: Military helicopter contracts with Brazil. Border security project in Saudi Arabia. 3a part of the Eurofighter program (Britain, Germany, Spain and Italy ) backlog of defense rised in end 2009

18 In 2008, Airbus added 163 net orders and 16 customers to its already high launch customer base, culminating in a total of 478 net orders from 29 customers. The same year, the company delivered 483 aircrafts (30 more than in 2007), which is a new record. Results

19 In late September 2009, the A380 had accumulated 200 orders from 16 customers : A 380 ORDERS

20 In late September 2009, the A350 had accumulated 493 orders from 31 customers : A350 XWB ORDERS

21 Weaknesses By the nine first months of 2008, a downturn in customer advances received has reduced the cash flow of € 1859 million to € 892 million. The order intake for the group fell to € 24.6 billion, reflecting the deteriorating business environment. EADS regrets the decision of the South African government to cancel the A400M military program and cancel its order for 8 aircrafts. The industrial and financial implications for Airbus have not yet been accurately estimated.

22 Threats : Financial crisis impact : Historically, the market for commercial aircraft has shown cyclical trends (changes in passenger and cargo demand for travel). Causes : current volatility in the oil, financial and credit markets Impact : risk that customers will seek to postpone or cancel Impact of Terrorism, Epidemics & Catastrophic Events

23 competitive intelligence

24 Veille Concurrentielle BOMBARDIER EMBRAERCOMAC BOEING

25 Airbus VS Boeing Airbus vs Boeing annual orders: 2001 to 2008 Airbus vs Boeing: Orders, deliveries and cancellations: 2008 OrdersDeliveriesCancellations Airbus Boeing Airbus A380 vs Boeing 787

26 Veille Concurrentielle d’Airbus réalisée sur Boeing 787

27 Politics strength Presence of airbus essentially in Europe, North america and China Politicaly stabilized countries Rich countries (fr;Ge;Sp;UK) UE: easy to transport materials No risk of nationalism Norms  good brand image Weakness Projects are more expensive: Norms (environment, CO2, safety,…) Social aspect: Social contribution higher Work norms National and regional interest too much important in decisions (towards company interest)

28 Politics Opportunities: Restructuration of company  one governance, Power 8 Rise of performance of international collaboration  creation of a truly identity Threats: Problem of communication inside company Problem to be more competitive (France and German intervention)

29 Economy Advantages Strong Euro Raw material cheaper Toulouse 1000 subcontractor Hambourg 2 nd port city in Europe 1 st German city in telecommunication and media Important means of communication Turn over rise up by 15% in 2007 Command book full (1 st in number of sold plane) 777 commands and 483 delivery in 2008 Many types of airplanes Weakness Euro> dollars  Airbus penalized against Boeing Toulouse Road to transport airplane very expensive (pb of access) 2 assembling sites  costs 1600 km between 2 towns

30 Economy Opportunities: New markets with emergent countries (Tunisia, Morocco, USA with A400M) New plants in competitive countries Air traffic in growth (china, Asia, …) Threats: Rise of Euro against Dollars Boeing New competitor  China


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