Presentation on theme: "Cross-Cultural Business Communication"— Presentation transcript:
1 Cross-Cultural Business Communication The CCBC projectaims at establishing an ICT based environment whereby an international network of institutions/ teachers/ students provides a setting for students to carry out realistic transactions and negotiations between virtual business enterprises. It also provides a platform for practicing business English communication skills, ICT skills and for enhancing students’ ICC skills. Based on an integrated skills approach and process learning methods, the CCBC teaching module - a cross-curricular teaching module - leads the students through near real-life assignments, intertwining business English, Call, ICC with business communication insights.
2 The CCBC Project structure The CCBC Project CoordinationDP IU SB SL EI MS & IH NI AN TG IONOBJECTIVSTo set up an international network of institutions/teachers/studentsWP 1To develop the CCBC teaching module including BE, ICC, CALLWP2/ITo develop the CCBC Student’s Book and Student’s PortfolioTo refine the application of the CCBC Web page (Forum, DLE)WP 3To refine teaching methods & develop the CCBC Trainer’s PortfolioWP2/IIPiloting of teaching materials and methods, evaluationWP4
7 Transactions 2001/02 Group Coordinator UP – FHS (Slovenia), Neva Cebronsells toTT (Estonia), Mari UiboBHAK Wien 13 (Austria), Inge KochBSSSS (India), Jagtar ChawlaUO – EF (Croatia), Ljerka RadosZHS Winterthur (Switzerland), Nick BellUL – EF (Slovenia), Zenja Kansky RozmanITC G. Marchetti (Italy), Antonella PedrettiBU – ES (Hungary), Tunde DokosSHSWG Gropiusring (Germany), Gary McManama
8 Transactions 2002/03 – Group 1 Group Coordinator TT (Estonia), Mari Uibosells toUO – EF (Croatia), Ljerka RadosASE (Romania), Anca Codreanubuys fromUP – FHS (Slovenia), Neva CebronBSSSS (India), Jagtar ChawlaBHAK Wien 13 (Austria), Inge Koch
9 Transactions 2002/03 – Group 2 Group Coordinator UL – EF (Slovenia), Zenja Kansky Rozmansells toZHS Winterthur (Switzerland), Nick BellITC G. Marchetti (Italy), Antonella Pedrettibuys fromBU – ES (Hungary), Reka JablonkaiSHSWG Gropiusring (Germany), Gary McManamaUP – FM (Slovenia), Silva Bratoz
10 Transactions 2003/04 – Fast Track 1 & 2 Group CoordinatorBU – ES (Hungary), Reka Jablonkaisells toUL – EF (Slovenia), Zenja Kansky Rozmanbuys fromFHS Koblenz (Germany), Laurent BorgmannGroup CoordinatorTT (Estonia), Mari Uibosells toCSA (France), Gillian Rosnerbuys fromUP – FM (Slovenia), Silva Bratoz
12 Transactions 2003/04 – Star Track Group CoordinatorITSC G. Marchetti (Italy), Antonella Pedrettisells toBHAK Wien 13 (Austria), Monica ReismuellerKC TT (Estonia), Riia Nelisbuys fromASE (Romania), Anca CodreanuUO – EF (Croatia), Ljerka RadosITC G. Marchetti (Italy), Antonella Pedretti
13 Compilation of a business report and intercultural observations The CCBC Syllabus PlanINTRODUCTIONS- students, institutions, countriesFormal/Informal registersGiving – gettinginformationText processingTeam buildingRaising intercultural awareness & Compilation of geo-political dataStereotypes &Cultural identitiesBE as“lingua franca”Search engines& CCBC ForumNational symbols& currenciesSetting up a virtual company: assignment of responsibilities and marketsTitles &positionsCompany structureTypes ofbusinessesICCingDeveloping a company profile, designing a logo and an advertisementSpecialistvocabularyCompany’s Vision& MissionMarket researchForeign marketsHTMLapplicationsTransaction chain via enquiry, offer, order… complaint, adjustmentCCCCCprinciplesLayout & structure ofa business letterTrade terms& conditionsElectronic dictionaries& model letterscollocationsTranslationstrategiesBusiness meetings, negotiations, telephoning, presentationsSpecialistvocabularyTypes ofmeetingsNegotiatingstylesStructure ofpresentationsAgendas &minutesBusinessetiquetteCompilation of a business report and intercultural observationsStructure ofreportsFeedback &evaluationRhetoricpatternsTables, charts,graphsICT skills forpresentations
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