Presentation on theme: "Whitney Vandiver NCTCOG Air Quality Public Relations Task Force January 17, 2013 2013 Air Quality Outreach Plans."— Presentation transcript:
Whitney Vandiver NCTCOG Air Quality Public Relations Task Force January 17, 2013 2013 Air Quality Outreach Plans
2 Be Air Aware and Clean Air Action Day Continue Be Air Aware o Focus on promoting strategies Move Clean Air Action Day to the first Friday of Summer, June 21 2013 Lauren Publications ANTx ad
3 2013 Air Quality Outreach Plans Strategies for Individuals Work from home Carpool Reschedule off-site meetings or utilize conference call technology Bring lunch to work or carpool to lunch Use mass transit Bicycle or walk Avoid idling Avoid unnecessary trips Drive the most fuel-efficient vehicle when driving is necessary Maintain consistent driving speed Conserve water to conserve electricity Postpone mowing Limit use of recreational vehicles Avoid outdoor burning Conserve electricity
4 2013 Air Quality Outreach Plans Advertising Schedule and Themes March: Conserve water to conserve electricity World Water Day, National Ground Water Awareness Week Natural Awakenings April: Avoid idling, maintain consistent driving speed National Car Care Month Natural Awakenings May: Bicycle or walk Bicycle Safety Month, Bike to Work Month, National Bike Month, etc. Natural Awakenings, Dallas Morning News June: Mass transit/CAAD Dump the Pump, Clean Air Action Day Natural Awakenings, Dallas Morning News July: Avoid idling, maintain consistent driving speed Dallas Morning News August: Open Natural Awakenings, Dallas Morning News September: Open Natural Awakenings, Dallas Morning News October: Conserve electricity National Energy Awareness Month Dallas Morning News Note: Print ads will also be in Star Telegram. Schedule to be determined. Online ads will be in Pegasus News in addition to other publications mentioned.
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