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Winning With Strategic Planning Presented by Alasdair Robertson LPC(O) Exec. Board Huntsville 2013.

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Presentation on theme: "Winning With Strategic Planning Presented by Alasdair Robertson LPC(O) Exec. Board Huntsville 2013."— Presentation transcript:

1 Winning With Strategic Planning Presented by Alasdair Robertson LPC(O) Exec. Board Huntsville 2013

2 Why a Strategic Plan? “It’s better to be a fool with a plan, than a genius with no plan.” - T. Boone Pickens

3 Does Your EDA Plan Look Like This? Fundraising Membership Outreach Liberalist Election Planning Victory on Election Night

4 A Good Plan Must Have... Realistic but challenging goals; a finish line. Clear and measurable objectives leading to the end goal. A schedule for the completion of the various objectives which will lead to the finish line. Broad acceptance by the people whose time, money, and enthusiasm is required to reach the finish line.

5 In This Session We Will Work to Create Strategic Plans that: Are practical and include timelines Can be adapted to changing circumstances Focus on two key things: 1)Raising the image of the Liberal Brand in every EDA 2)Creating the human, technical, and financial resources to exploit the improving fortunes of the Liberal Party

6 How Does Membership Fit the Plan? Objectives – How many members? Timelines – By when? Projects – How will we get the people we need? Personnel – Who is going to do the work?

7 How Does Outreach Fit the Plan? Who is out there? Who should be part of our Liberal community of interests? How do we demonstrate that we are the right party to support? Who will make this happen?

8 How Does Fundraising Fit the Plan? How much do we want? (How much would be OK, if we can’t get as much as we want?) Who has the money we need? How do we get them to donate it? Who will make this happen?

9 How Does Liberalist Fit the Plan? What do we have now? How do we use what’s there already? What do we need to add, and when? How do we make sure we are using the system to our advantage? What training do we need?

10 There Is Help! LPC(O) has resources which are available and which should be used. They include: Centralized membership management Victory Fund Liberalist – including training and tech support The riding work plan process The riding awards program Party AGMs, Executive Boards, Regional Meetings and Policy Events

11 But Wait, There’s More! LPC(O) also offers: Election readiness support Training Sessions – LPC(O) will bring the workshops to you Mailing services, faxing, voice mailboxes, and other services Advice based on long experience & best practices Financial Services

12 What Does a Winning Plan Look Like? Member- ship Outreach DonorsLiberalist

13 It Then Looks Like This At Election Time Liberalist War Chest Election Plan Success on Election Night!

14 Why Don’t Things Happen? We must do some- thing! Yeah, we need members/ cash/out- reach. Form a committe e! We should really... But hang on, we haven’t got time... Let’s postpone until...


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