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©2010 Ypartnership PCMA/Amex 2010 Meeting Planner Intentions Survey June 15, 2010
©2010 Ypartnership Measure impact of the current economic and media environment on the booking intentions of meeting planners in 2010/2011 versus 2009 Type and frequency of meetings booked Anticipated changes in attendance Anticipated changes in budgets Venue selection Postponements/cancellations/re-bookings Objective
©2010 Ypartnership 505 professional meeting planners (North America) 56% association 44% corporate, incentive, independent and procurement specialists Vast majority (77%) had >10 years of meeting planning experience Almost half (44%) booked more than 20 off-site meetings during past 12 months Nearly half (49%) hold Certified Meeting Professional designation Respondent Profile
©2010 Ypartnership Planning more meetings versus 2009 2010: net 15% increase (average of 17 meetings) 2011: net 24% increase (average of 17 meetings) Expectations for attendance versus 2009 2010: net 23% increase 2011: net 38% increase Highlights
©2010 Ypartnership 89% not planning to cancel, postpone or rebook any meetings in 2010/11 Versus 54% not planning to do so in 2009 Expected cancellation fees 2009: $81,000 2010: $7,600 2011: $3,500 Highlights
©2010 Ypartnership Venue selection 2010/11 versus 2009 Net Hotels: 25% Conference centers: 1% Net Convention centers: 4% Resorts: 7% Cruise ships: 15% Highlights
©2010 Ypartnership Hotel tier selection 2010/11 versus 2009 Net Mid-scale: 25% Upscale: 1% Net Upper upscale: 19% Luxury: 24% Highlights
©2010 Ypartnership Number Of Meetings Booked (2010 v 2009) † Statistically significant difference from 2009 survey
©2010 Ypartnership Number Of Meetings Booked By Type Of Planner (2010 v 2009) † Statistically significant difference between planner types
©2010 Ypartnership Number Of Meetings Booked (2011 v 2009) Average of 12 more meetings † Statistically significant difference from 2009 survey
©2010 Ypartnership Number Of Meetings Booked By Type Of Planner (2011 v 2009) † Statistically significant difference between planner types
©2010 Ypartnership Reasons For Postponements/Re-bookings/Cancellations † Statistically significant difference from 2009 survey
©2010 Ypartnership Change in Meeting Venues (2009 v 2010) † Statistically significant difference from 2009 survey
©2010 Ypartnership Type Of Accommodations Booked (2010 v 2009) † Statistically significant difference from 2009 survey
©2010 Ypartnership Annual Meeting Budget (2010/2011 v 2009) † Statistically significant difference from 2009 survey
©2010 Ypartnership Usage Of Alternative Meeting Methods (2009 v 2010) † Statistically significant difference from 2009 survey
©2010 Ypartnership Portrayal Of Meetings In Media (2009 v 2010) † Statistically significant difference from 2009 survey
©2010 Ypartnership PCMA/Amex 2010 Meeting Planner Intentions Survey June 15, 2010
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