Presentation on theme: "Can I quote you on that Francisco Sánchez, Jr. Liaison & Public Information Officer."— Presentation transcript:
Can I quote you on that Francisco Sánchez, Jr. Liaison & Public Information Officer
Communication is the single most important factor in whether the response to disaster is a success or failure.
1770 square miles 4.1 million residents 3 rd largest county by population 34 cities, including Houston Unincorporated – 5 th largest city 54 fire departments 125 law enforcement agencies 2,500 canals – 800 natural bayous 35 presidentially declared disasters
= From experience From research From people smarter than me
Trusted Partners Traditional Media Friends/Relatives/Rumors Emergency Notifications from Local Government Online Social Media
The public’s need for disaster information exceeds our ability to provide it “Need to know” is a constant issue Information must be analyzed and verified before it can be distributed The public is now a player in the game Risk of rumors becoming the accepted facts is high Little tolerance for error
Prompt and honest answers Access to the scene Access to decision makers, responders, victims Fair treatment Respect for deadlines Updates Corrections when necessary Honesty at all times
Use all forms of media to communicate Emergency Alerts Social Media Traditional Media Misc. Digital
Everyone involved is present Share the same procedures Speak with a single voice Ensures all voices are heard
Reliant City Operation The world is watching
Consequences of our words and the previous disaster
Joint Information Center
Sago Mine Collapse - January 2, 2006 13 trapped, 1 survivor 12 reported to have survived
A myth exists when: Someone believes it’s true, but it’s not Thinks they have evidence, but they don’t Won’t stop believing it, no matter what Mileti
If you issue a warning people will panic.
People that are warned become “information starved.”
People don’t respond after false alarms. Exception: sirens and sound alarms Mileti
Number of channels Type of channels Frequency
35% think firefighters are the most credible source of information during emergencies.
People respond to visual cues. Helps interpret the meaning of what is actually being said.
Be short, concise, focused Relevant information only Give action steps in positives Repeat the message
Avoid technical jargon Don’t be afraid of plain language People may suffer morbidity and mortality = people may become sick or die
Crisis is dynamic Don’t over reassure Acknowledge uncertainty “I wish I had answers…” Acknowledge fears Give people things to do
To be the first and most accurate source of information.
Spends much time gathering situational awareness, thus delaying the initiation of a response.
Message label Who’s speaking Who message is for (location) What they should do by when (who shouldn’t) Why the should do it (risk/consequences) Repeat (who message is for, what they should do by when) End: message label and pending information