Presentation on theme: "Can I quote you on that Francisco Sánchez, Jr. Liaison & Public Information Officer."— Presentation transcript:
Can I quote you on that Francisco Sánchez, Jr. Liaison & Public Information Officer
Communication is the single most important factor in whether the response to disaster is a success or failure.
1770 square miles 4.1 million residents 3 rd largest county by population 34 cities, including Houston Unincorporated – 5 th largest city 54 fire departments 125 law enforcement agencies 2,500 canals – 800 natural bayous 35 presidentially declared disasters
Trusted Partners Traditional Media Friends/Relatives/Rumors Emergency Notifications from Local Government Online Social Media
The public’s need for disaster information exceeds our ability to provide it “Need to know” is a constant issue Information must be analyzed and verified before it can be distributed The public is now a player in the game Risk of rumors becoming the accepted facts is high Little tolerance for error
Prompt and honest answers Access to the scene Access to decision makers, responders, victims Fair treatment Respect for deadlines Updates Corrections when necessary Honesty at all times
Message label Who’s speaking Who message is for (location) What they should do by when (who shouldn’t) Why the should do it (risk/consequences) Repeat (who message is for, what they should do by when) End: message label and pending information