1. © 2014 Aerospike. All rights reserved. Confidential 1 The Impatience Economy

2. © 2014 Aerospike. All rights reserved. Confidential 2

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4. 4 Impatience Index: 10 days  10 minutes in 1 generation http://www.kana.com/sites/default/files/press-releases/kana-uk-impatience-index-survey.pdf

5. © 2014 Aerospike. All rights reserved. Confidential 5 “People don’t like to wait while they are waiting” https://www.youtube.com/ watch?v=qlEJV_xUu6k Mike Krieger, co-founder of Instagram

6. © 2014 Aerospike. All rights reserved. Confidential 6 The Digital World… trains us to want everything faster We’re more easily distracted… have less tolerance for … nearly everything that requires patience.”

7. © 2014 Aerospike. All rights reserved. Confidential 7 Colors, Likes, Pins

8. © 2014 Aerospike. All rights reserved. Confidential 8 Search, Sort, Recommend… Personalize

9. © 2014 Aerospike. All rights reserved. Confidential 9 1 second Faster leads to 2% better Conversions http://blog.radware.com/wp- content/uploads/2014/10/Radware_SOTU_Fall_2014_Infographic_Final.gif

10. © 2014 Aerospike. All rights reserved. Confidential 10 Advertising funds traditional media

11. © 2014 Aerospike. All rights reserved. Confidential 11 Advertising funds the Internet

12. © 2014 Aerospike. All rights reserved. Confidential 12 Real-Time Bidding (RTB) Personalizes the Internet You Snooze You Lose… 5 Milliseconds to Decide…

13. © 2014 Aerospike. All rights reserved. Confidential 13 Personalizing Experiences across the Internet

14. © 2014 Aerospike. All rights reserved. Confidential 14 AppNexus - 30 Billion Impressions per Day *Screen shot from BuiltWith.com /advertising

15. © 2014 Aerospike. All rights reserved. Confidential 15 3M Reads per Second + 1.5M Writes per Second Low Latency + High Throughput

16. © 2014 Aerospike. All rights reserved. Confidential 16 The New Stack – Hadoop Analytics + Hot Analytics Velocity @ Volume  Personalization

17. © 2014 Aerospike. All rights reserved. Confidential 17 AppLovin –20 Billion Requests per Day - Every US Mobile User

18. © 2014 Aerospike. All rights reserved. Confidential 18 Velocity @ Volume + Economics of Flash

19. © 2014 Aerospike. All rights reserved. Confidential 19 Velocity @ Volume + Economics of Flash  Profits

20. © 2014 Aerospike. All rights reserved. Confidential 20

21. © 2014 Aerospike. All rights reserved. Confidential 21 @raydiate monica@aerospike.com