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© 2014 Aerospike. All rights reserved. Confidential 1 The Impatience Economy
© 2014 Aerospike. All rights reserved. Confidential 2
4 Impatience Index: 10 days 10 minutes in 1 generation http://www.kana.com/sites/default/files/press-releases/kana-uk-impatience-index-survey.pdf
© 2014 Aerospike. All rights reserved. Confidential 5 “People don’t like to wait while they are waiting” https://www.youtube.com/ watch?v=qlEJV_xUu6k Mike Krieger, co-founder of Instagram
© 2014 Aerospike. All rights reserved. Confidential 6 The Digital World… trains us to want everything faster We’re more easily distracted… have less tolerance for … nearly everything that requires patience.”
© 2014 Aerospike. All rights reserved. Confidential 7 Colors, Likes, Pins
© 2014 Aerospike. All rights reserved. Confidential 8 Search, Sort, Recommend… Personalize
© 2014 Aerospike. All rights reserved. Confidential 9 1 second Faster leads to 2% better Conversions http://blog.radware.com/wp- content/uploads/2014/10/Radware_SOTU_Fall_2014_Infographic_Final.gif
© 2014 Aerospike. All rights reserved. Confidential 10 Advertising funds traditional media
© 2014 Aerospike. All rights reserved. Confidential 11 Advertising funds the Internet
© 2014 Aerospike. All rights reserved. Confidential 12 Real-Time Bidding (RTB) Personalizes the Internet You Snooze You Lose… 5 Milliseconds to Decide…
© 2014 Aerospike. All rights reserved. Confidential 13 Personalizing Experiences across the Internet
© 2014 Aerospike. All rights reserved. Confidential 14 AppNexus - 30 Billion Impressions per Day *Screen shot from BuiltWith.com /advertising
© 2014 Aerospike. All rights reserved. Confidential 15 3M Reads per Second + 1.5M Writes per Second Low Latency + High Throughput
© 2014 Aerospike. All rights reserved. Confidential 16 The New Stack – Hadoop Analytics + Hot Analytics Velocity @ Volume Personalization
© 2014 Aerospike. All rights reserved. Confidential 17 AppLovin –20 Billion Requests per Day - Every US Mobile User
© 2014 Aerospike. All rights reserved. Confidential 18 Velocity @ Volume + Economics of Flash
© 2014 Aerospike. All rights reserved. Confidential 19 Velocity @ Volume + Economics of Flash Profits
© 2014 Aerospike. All rights reserved. Confidential 20
© 2014 Aerospike. All rights reserved. Confidential 21 @raydiate email@example.com
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