Presentation on theme: "Events and Engagement Purpose: Engage audiences in meaningful, contextually-rich conversations that provide targeted and relevant information and align."— Presentation transcript:
Events and Engagement Purpose: Engage audiences in meaningful, contextually-rich conversations that provide targeted and relevant information and align with thought leadership strategies of sponsoring clients. Event Products: Editorial conferences Custom face-to-face (roundtables, wine tasting and half-day summits) Webinars (Eseminars) Virtual Trade Shows
eSeminars History: Established in 2002 Team: Producers/ project managers, content leaders, sales team, moderators/ subject experts Format: 45-minute program time including presentation and Q/A Model: Demand generation, thought leadership and brand building tool for sponsors, such as Dell, HP, IBM, Toshiba, Oracle and Proofpoint Volume: Over 300 virtual events in 2008 Registration: 400 unique visitors per custom event
Content remains king -Our sales proposition is founded on content quality and market expertise -Subjects closely align with topic classification of editorial brands -Editors/ subject experts service client but don’t surrender marketplace objectivity
Leveraging Brands -Relevancy is paramount -Use brand platform to message audience -E-newsletters, knowledge library, and multi-channel marketing -Align editorial expertise to topic -Develop sales proficiency in integrated marketing approach
Summary -Build targeted database tools -Recognize that your brand is by definition a community builder/ fills a social need -Orient the whole team to be client-focused -Measure results and maintain brand affinity -Avoid commoditization – Invest in content -Prepare to scale up!
Thank You Kirk Laughlin Principal Next Coast Media and Marketing Services