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On Demand Group entertainment. delivered! On TV, PC and Mobile May 2010 Richard Cross - Head of Business Development.

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Presentation on theme: "On Demand Group entertainment. delivered! On TV, PC and Mobile May 2010 Richard Cross - Head of Business Development."— Presentation transcript:

1 On Demand Group entertainment. delivered! On TV, PC and Mobile May 2010 Richard Cross - Head of Business Development

2 Outsourced Solution & “Future Proofing” Content Acquisition & Licensing Turnkey solution. Delivering white label or branded, VOD/SVOD/PPV/NVOD services to all devices TV, PC, Mobile Content Processing & Management; Encoding, Metadata, Subtitling & Dubbing Promo Production, Barker channels & Barker scheduling Service Management; Content selection, Refresh & rotation, Royalty reporting & settlement

3 Trusted By Major Operators 9 Million digital homes with set top boxes 2 Milion SVOD subscribers 13 Platforms 9 Territories 6 Languages 1 Billion transactions a year 24,000 Assets processed per year ¼ Million published assets per year Wholly owned subsidiary of (Nasdaq = SEAC)

4 London, Western Europe General Manager Local Marketing Local Metadata Account Manager Local Content Munich, German Speaking Territories General Manager Local Marketing Local Metadata Account Manager Local Content Athens, SE Europe General Manager Local Marketing Local Metadata Account Manager Local Content Istanbul, Near East General Manager Local Marketing Local Metadata Account Manager Local Content Local Offices and Operations Central Operations Dubai, Middle East General Manager Local Marketing Local Metadata Account Manager Local Content Provides Services, Support & Global Benchmarking Our Worlwide Operations Ability to add new territory operations quickly and efficiently using our proven methodology and experience Highly experienced, multi-lingual workforce and dedicated regional operations London Content Processing Content Acquisitions Content Specialists Promo Production Corporate Development Global Research IT ???? General Manager Local Marketing Local Metadata Account Manager Local Content

5 ODG In The VOD Value Chain Operator Customers Preparation & Publication Hosting Acquisition & Licensing Retail Marketing Of Content / Service Management Ingest Content Creation OSS & BSS DTHTelco IPTVCable FTTHPC CAS & DRM Management & Monitoring PC Royalty Reporting Licensing Folder Management Barkers / Promos Editorial Control Kid’s Bundling On Screen / Off Screen Multiple Encoding Broadband QA / QC Synopsis Creation Subtitling & Dubbing Metadata Generation Materials Handling QA / QC TV SeriesMoviesMusic TV / STB Consoles / Other Customer Equipment STBOther Kid’s Handset PC ProvisioningBilling CRM Identity Management 3G Mobile Mobile Broadband Mobile ODG

6 Efficient Content Operations VZ; On Demand’s bespoke content management software supports business processes and manages the end to end operational workflows

7 Existing Content Rights We manage across Multiple-Territories; Multiple-Platforms; Multiple-Suppliers; Multiple-Rights TerritoriesKey Content Providers PlatformsContent Rights UK Germany Austria Switzerland Turkey Greece Cyprus South Africa Middle East USA France Disney Sony Pictures 20 th Century Fox Paramount Warner Bros NBC Universal MGM Lionsgate ABC Disney HBO CBS Universal Music Sony Music EMI TV/STB: IPTV Cable DTH/DTT PC Mobile Mobile Broadband Hotel SVOD TVOD AVOD FVOD PPV NVOD

8 8 Content Aggregation Services Movies Hollywood Movies Independents TVKidsMusic Adult Strong relationships and deals with all the major Hollywood studios as well as other International and local content rights owners enables us to assist with all your acquisition requirements Multiple rights across multiple territories; VOD and SVOD deals with over 70 content rights owners

9 VOD Release Windows Time in Months 0-33-66-99-1212-1515-1818-2121-2424-2727-3030-3333-3636 Onwards Release Windows for VOD vary around the world but are consistently moving forward - further increasing the value of the product to operators Free TV Theatrical DVD Retail / Rental VOD PPV TV – Free To Air Channels TV – First & Second Pay Channels Subscription VOD In the UK and elsewhere, “Day and Date” release is now a reality

10 On Demand Group provide Virgin Media with the complete operational and service management solution for their on demand TV product Service Management Contract VOD Movie Service Over 3.6 million TV customers across the UK Virgin Media Outsourced Management Service – Virgin Media

11 Service Management / “Retail Marketing” The Italian Job Folder construction by service Content selection, refresh & rotation User interface development Barker channels & promo creation User education Integrated approach, focussed on maximising buy rates, subscription uptake & ARPU Performance reporting & analysis Set-Top Box

12 During both the ntl and Virgin Central launches over half of respondents claimed they used the barker channel to select content. Early VOD data showed that almost 30% of VOD views came directly from the barker at launch before settling down to a 10% level. Virgin Central Research June 2007 ntl VOD Launch Research Sept 2005 ntl VOD Viewing Barker Channels Importance of Barker Channels

13 Virgin Media Press

14 SVOD Launches VOD Performance – Viewing Behaviour In less than 3 years UK VOD has experienced a 7-fold increase to over 75 million views per month – driven by increases in all service areas but especially Music SVOD & Catch up TV

15 Based on total VOD users, VOD is the third most popular option after BBC1 and ITV1. Based on total Virgin subscribers, VOD continues to be a mainstream option and is the fifth leading ‘channel’. Equivalent Viewing Share

16 The growth of Catch Up TV and SVOD content have been key in Virgin’s success – achieving over 750 million views in 2009! Virgin Category Behaviour

17 Movies Warner Bros Lionsgate HBO Paramount Music EMI Sony Universal TV CBS HBO Disney Lionsgate Warner Bros National Geographic Content Film TVODSVOD Content Offering – OTE (Greece) Conn-x TV features around 2,000 Movies, TV programmes and Music Videos. SVOD is provided free to the entire subscriber base. It also has the largest SVOD Movie service run by ODG. Kids Hit Entertainment BKN Movies Warner Bros MGM Paramount Universal Disney Adult OTE Sourced

18 OTE – Launch Poster and Billboards

19 All categories have shown growth across 2009, with Music taking the largest share of the views. OTE (Greece) SVOD Category Performance

20 Virgin TV Music VOD Service – SVOD launch June 2007 – Music included in XL (Premium TV pack) 30 Million Music VOD views per month More than twice the viewing of all MTV channels in digital cable homes Individual Music videos (not concerts) creating “ipod on tv” experience Management fully outsourced to ODG; Digital Integration Transcoding/Asset Management Label Relations/Promotions Promo Production Developing the proposition Editorial ODG Managed Music – Virgin Media The Importance of Music

21 SVOD Music rivals Catch up TV for popularity Drives views and take up of the service Use of Music Artist imagery creates Strong Marketing/acquisition message Editorialised playlists consistently the most popular assets Artists like N-Dubz and Lady GaGa streaming over 900K video views in Dec 09 Cheryl Cole’s ‘Fight For This Love’ was the most popular music video of 2009 with 2.5 million views The Importance of Music ODG Managed Music – Virgin Media

22 Multi-Screen Solutions Enabling operators to achieve significant cost savings, risk reduction and customer uptake through integrated multi screen capabilities.

23  Unlimited Video on Demand subscription service  Fully managed service  Platform, UI, Editorial, Content  Content  Full-length TV Programmes, Music & Movies  Multi-Screen Features  Play / Pause / Resume  Post-watershed scheduling  Last Viewed  Individual viewing history  Playlists (User Generated & Editorially Generated)  Recommendations  Advertising-ready  SVOD is replacing Linear Mobile TV services  Usage rates increased by 600% Mobile TV SVOD – Proposition Outline

24 Mobile TV SVOD 24

25 Web TV Service

26 Client Marketing - Outdoor

27 … Creating, Marketing and Operating Successful On Demand Services to TV, PC and Mobile On Demand Group entertainment.delivered! www.ondemand.co.uk Thank You! www.ondemand.co.uk


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