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Movies Chapter 7. Big Deal? Movies-generate less money then newspapers, television or booksMovies-generate less money then newspapers, television or books.

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Presentation on theme: "Movies Chapter 7. Big Deal? Movies-generate less money then newspapers, television or booksMovies-generate less money then newspapers, television or books."— Presentation transcript:

1 Movies Chapter 7

2 Big Deal? Movies-generate less money then newspapers, television or booksMovies-generate less money then newspapers, television or books Movie stars-generate attentionMovie stars-generate attention MoneyMoney FameFame Most movies lose moneyMost movies lose money Has to adapt to changes in technology and societyHas to adapt to changes in technology and society

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7 What is Film Single pictureSingle picture Repeatedly taken overRepeatedly taken over Pictures shown on a projectorPictures shown on a projector Magnified to make largerMagnified to make larger 1895 first films shown in Paris1895 first films shown in Paris

8 Thomas Edison Edison createsEdison creates Vitascope-America’s version of projectorVitascope-America’s version of projector Sideshow at penny arcade’sSideshow at penny arcade’s 1900-NYC-600 Nickelodeons1900-NYC-600 Nickelodeons 20 minute shows20 minute shows

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10 Edison expands Edison produced and showed his own moviesEdison produced and showed his own movies 1908 Edison merges with Biograph films1908 Edison merges with Biograph films Motion Picture Patents Company-CreatedMotion Picture Patents Company-Created Better film and projectorsBetter film and projectors The future of filmsThe future of films AudienceAudience technologytechnology

11 Early films Black and whiteBlack and white Silent-no soundSilent-no sound Sound-introduced in 1920’sSound-introduced in 1920’s Color-comes in1930’sColor-comes in1930’s

12 Charlie Chaplin Silent filmsSilent films Huge StarHuge Star “The Kid”“The Kid” Problems with studiosProblems with studios Wants more controlWants more control

13 George melies French magician and artistFrench magician and artist Added fantasyAdded fantasy Camera tricksCamera tricks “A Trip To The Moon”1902- “A Trip To The Moon” First Science FictionFirst Science Fiction Trick FilmsTrick Films American’s steal his idea’sAmerican’s steal his idea’s

14 Edwin S. Porter “The Great Train Robbery”1903- “The Great Train Robbery” 12 different locations12 different locations Not in a studioNot in a studio Looked real-or more realLooked real-or more real Transitions or dissolves between shotsTransitions or dissolves between shots First action filmFirst action film Everyone else followsEveryone else follows

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17 The Studio system Movie studios signed major starsMovie studios signed major stars Only work for that studioOnly work for that studio No screen creditNo screen credit Long work-little payLong work-little pay 1909-Florence Lawrence-America’s first movie star1909-Florence Lawrence-America’s first movie star

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20 D.w. griffith’s birth of a nation 1915-Civil War and Reconstruction1915-Civil War and Reconstruction Racial stereotypesRacial stereotypes 110,000 to produce110,000 to produce Most expensive film to dateMost expensive film to date Portrays KKK as heroesPortrays KKK as heroes Inter-racial marriageInter-racial marriage Films-can be controversialFilms-can be controversial

21 Controversial Films CaligulaCaligula KidsKids Do the Right ThingDo the Right Thing Basic InstinctBasic Instinct Last Temptation of ChristLast Temptation of Christ Clockwork OrangeClockwork Orange Passion of the ChristPassion of the Christ

22 Race films 1916-Josephine Baker and Paul Robeson1916-Josephine Baker and Paul Robeson All black casts-played every roleAll black casts-played every role Heroes, doctors, lawyers, villainsHeroes, doctors, lawyers, villains Uplifted black prideUplifted black pride Shown in South-segregated NorthShown in South-segregated North Sold to specific audienceSold to specific audience

23 impact People would gather for a filmPeople would gather for a film Appealed to specific audiencesAppealed to specific audiences Af. AmericanAf. American SouthernersSoutherners White suburban adultsWhite suburban adults Teen-agersTeen-agers womenwomen

24 Hollywood 1920’s-move west1920’s-move west Leave New YorkLeave New York Cheap labor and landCheap labor and land Better weatherBetter weather Easier to make filmsEasier to make films

25 Block booking Paramount pictures-Adolph ZukorParamount pictures-Adolph Zukor Theatre’s had to take ALL of a studio’s filmsTheatre’s had to take ALL of a studio’s films Even the terrible onesEven the terrible ones To get the few good onesTo get the few good ones Actors want more controlActors want more control

26 United artists 1919-Actors form United Artist Studios1919-Actors form United Artist Studios Mary Pickford, Charlie Chaplin & Douglas FaribanksMary Pickford, Charlie Chaplin & Douglas Faribanks Creates independent filmsCreates independent films Not owned by the studiosNot owned by the studios More freedom and controlMore freedom and control

27 Fatty arbuckle 1921-huge party1921-huge party Virginia Rappe dies at end of partyVirginia Rappe dies at end of party Arbuckle put on trial for manslaughterArbuckle put on trial for manslaughter Not GuiltyNot Guilty Career ruinedCareer ruined Hollywood immoralHollywood immoral “Catholic Legion of Decency”-boycott movies“Catholic Legion of Decency”-boycott movies Movies must police themselvesMovies must police themselves

28 Hays office Will Hays-police movie makingWill Hays-police movie making 1930-creates list of do’s and don’ts about making movies.1930-creates list of do’s and don’ts about making movies.

29 Production code 1. no movie will lower the moral standards of the viewer1. no movie will lower the moral standards of the viewer Crime must never winCrime must never win Evil never winEvil never win Sin-no good can never winSin-no good can never win

30 Hayes Code 2. correct standards of life2. correct standards of life No excessive use of deathNo excessive use of death Killing or violenceKilling or violence Can not show anyone being shotCan not show anyone being shot

31 Hayes Code 3. can not make fun of or ridicule the law3. can not make fun of or ridicule the law Must be goodMust be good RespectfulRespectful

32 furthermore Murder-can not inspire imitationMurder-can not inspire imitation Sex-No excessive lustful kissing, embraces, or gestures can be shownSex-No excessive lustful kissing, embraces, or gestures can be shown Obscenity-word, gesture, reference or song-forbidden – even if only half the audience get it.Obscenity-word, gesture, reference or song-forbidden – even if only half the audience get it. Costumes-can not show undue exposure or indecent movementsCostumes-can not show undue exposure or indecent movements Needed “Seal of Approval” to be releasedNeeded “Seal of Approval” to be released

33 Sound 1927-Warner Bros1927-Warner Bros “The Jazz Singer”-“The Jazz Singer”- Starring Al JolsenStarring Al Jolsen 1933-all movies w/sound1933-all movies w/sound

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35 Studios big business The Big FiveThe Big Five Warner Bros.Warner Bros. MGMMGM ParamountParamount RKORKO 20 th Century Fox20 th Century Fox Dominate MoviesDominate Movies 2/3 of all business2/3 of all business Owned movies theatres as wellOwned movies theatres as well

36 1930’s Depression hitsDepression hits Movies struggleMovies struggle GimmicksGimmicks BingoBingo Double featureDouble feature Get people to moviesGet people to movies

37 Organized labor 1930’s1930’s Screen Actors GuildScreen Actors Guild Screen Directors GuildScreen Directors Guild Screen Writers GuildScreen Writers Guild UnionizeUnionize

38 Golden Age of movies Late 1930’s-early 40’sLate 1930’s-early 40’s “Wizard of Oz”“Wizard of Oz” “Gone With The Wind”“Gone With The Wind” Huge moviesHuge movies Money and fameMoney and fame

39 Hollywood Ten HUAC-House on Un-American ActivitiesHUAC-House on Un-American Activities Cold War-fear of communism in AmericaCold War-fear of communism in America 1951-looking for Communists in Hollywood1951-looking for Communists in Hollywood Blacklisted-Blacklisted- Writers and directorsWriters and directors no workno work Give “Names”Give “Names” Lives ruinedLives ruined

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41 U.S. V. Paramount Justice Department gets studios to:Justice Department gets studios to: Limit block booking to 5 filmsLimit block booking to 5 films End blind booking-not see film before renting itEnd blind booking-not see film before renting it Stop theatres from renting short filmsStop theatres from renting short films No longer own theatresNo longer own theatres 1948-Gov’t breaks up studio system1948-Gov’t breaks up studio system MonopolyMonopoly

42 television The big threatThe big threat 1950’s-TV’s up 400%1950’s-TV’s up 400% Movies down 45%Movies down 45% Movies adaptMovies adapt 3-D Films3-D Films WidescreenWidescreen Bigger movies- “Sound of Music”Bigger movies- “Sound of Music”

43 Movie Ratings Jack Valenti-LBJ Advisor becomes head of MPAAJack Valenti-LBJ Advisor becomes head of MPAA 1966-Motion Picture Assoc. of America1966-Motion Picture Assoc. of America G-General AudienceG-General Audience PG-Parental Guidance SuggestedPG-Parental Guidance Suggested PG-13-over 13 (1980’s)PG-13-over 13 (1980’s) R-Restricted-over 17R-Restricted-over 17 NC-17-offensiveNC-17-offensive

44 Movie business Major studios make less then 20 films a yearMajor studios make less then 20 films a year Independents-rest of moviesIndependents-rest of movies Target all agesTarget all ages People over 30-biggest movie audiencePeople over 30-biggest movie audience Have kidsHave kids MoneyMoney TimeTime

45 fragmented Writers & Producers-create movieWriters & Producers-create movie Investors-moneyInvestors-money Sell movie-distributorsSell movie-distributors Exhibitors-show movieExhibitors-show movie Business broken upBusiness broken up All 4 must work togetherAll 4 must work together

46 What Happened? billion tickets sold-best year ever billion tickets sold-best year ever billion TVTV RentalsRentals DVDDVD DownloadDownload

47 Who Does What Screenwriter-work indepentlyScreenwriter-work indepently Sell stories and ideasSell stories and ideas Tough and competitiveTough and competitive Need a hitNeed a hit

48 producers People who gather money to create moviePeople who gather money to create movie InvestmentInvestment Kennedy’sKennedy’s Many groups won’t touch certain moviesMany groups won’t touch certain movies MaterialMaterial Risk of losing moneyRisk of losing money

49 Director Takes script and organizes every aspect of storyTakes script and organizes every aspect of story ActorsActors MusicMusic PlotPlot FeelFeel RealismRealism

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51 Price of movies Average cost make a movie-78 millionAverage cost make a movie-78 million 2 out of 10 movies make money2 out of 10 movies make money billion people went to movies billion people went to movies Today-1 billionToday-1 billion Ancillary rightsAncillary rights Pay TVPay TV Network-TV showingsNetwork-TV showings SyndicationSyndication AirlineAirline Bring in money for moviesBring in money for movies

52 technology Make movies easierMake movies easier ComputersComputers Smaller camera’sSmaller camera’s Special effectsSpecial effects Send films directly to theatre using satellite dishesSend films directly to theatre using satellite dishes Recordable DVD’s-bootlegsRecordable DVD’s-bootlegs


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