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Lesson 1.4 Industry Pioneers Copyright © 2014 by Sports Career Consulting, LLC
LESSON 1.4 History of SEM Sports Industry Pioneers Pierre de Coubertin Bill Veeck Mark McCormack Mildred “Babe” Didrikson Zaharias Roone Arledge Jackie Robinson Copyright © 2014 by Sports Career Consulting, LLC
LESSON 1.4 History of SEM Mildred “Babe” Didrikson Zaharias Widely regarded as the greatest female athlete of all time Entered team track event and won the entire meet First female athlete to sign an endorsement contract, signing with Wilson Sporting Goods in 1948 Co-founder of the Ladies Professional Golf Association (LPGA) in 1950 Photo Courtesy: http://cbs.sportsline.com/images/century/ Didrikson.jpg Copyright © 2014 by Sports Career Consulting, LLC
LESSON 1.4 History of SEM Sports Industry Pioneers Mohammed Ali William (Bill) H.G. France Sr. Pete Rozelle Michael Jordan David Stern Jon Spoelstra Copyright © 2014 by Sports Career Consulting, LLC
LESSON 1.4 History of SEM Michael Jordan Marketed as “Air Jordan” Responsible for the emergence of athlete/shoe company partnerships because of successful marketing and sales of Nike sneakers In 1998, Fortune Magazine estimated that Jordan alone generated $9.9 billion for the economy Photo Courtesy: http://en.wikipedia.org/wiki/Michael_Jordan Copyright © 2014 by Sports Career Consulting, LLC
LESSON 1.4 History of SEM Entertainment Industry Pioneers P.T. Barnum Walt Disney Adolph Zukor Charlie Chaplin Louis Armstrong Lucille Ball Jerry Siegel & Joe Schuster Rodgers & Hammerstein Copyright © 2014 by Sports Career Consulting, LLC
LESSON 1.4 History of SEM Adolph Zukor Founded Paramount Pictures In 1912, he made entertainment history when he offered the American public its first feature-length film In 1919, bought 135 theaters in the Southern states, making him the first individual owner of a theater chain Built the Paramount Theater in New York City Photo Courtesy: http://www.treknews.de/treknews/newspro- treknews/upload/newsbilder/paramountsp02.jpg Photo Courtesy: http://www.horatioalger.com/members/jpegs/ZUK57.jpg Copyright © 2014 by Sports Career Consulting, LLC
LESSON 1.4 History of SEM The Beatles Elvis Presley Frank Sinatra William Hanna & Joseph Barbara Dr. Seuss Hiroshi Yamauchi Steve Allen, Ed Sullivan & Johnny Carson Mort Sahl Jim Henson Entertainment Industry Pioneers Copyright © 2014 by Sports Career Consulting, LLC
Photo Courtesy: www.universohq.com/ cinema/nc24032001_01.cfm Founded Hanna-Barbera studios One of the first animators to bring live characters to television (Flintstones, Yogi Bear, The Jetsons, Scooby Doo and The Smurfs) Helped drive the popularity of Saturday morning cartoons as we see today William Hanna and Joseph Barbera LESSON 1.4 History of SEM Copyright © 2014 by Sports Career Consulting, LLC
LESSON 1.4 History of SEM Steven Spielberg Steve Jobs Vince McMahon Michael Jackson JK Rowling Ted Turner Sean “Puffy” Combs Shawn Fanning & Sean Parker Evel Knievel Entertainment Industry Pioneers Copyright © 2014 by Sports Career Consulting, LLC
LESSON 1.4 History of SEM Michael Jackson First African American artist to find stardom on MTV, breaking down innumerable boundaries both for his race and for music video as an art form Won a record eight Grammys in one night Earned the largest endorsement deal ever when Pepsi paid him $5 million to be their spokesperson Copyright © 2014 by Sports Career Consulting, LLC
1.4 Industry Pioneers.
Lesson 1.3 Industry Pioneers Copyright © 2014 by Sports Career Consulting, LLC.
The Origins of Sports and Entertainment Marketing.
Unit 1 – History of Sports & Entertainment Marketing Copyright © 2009 by Sports Career Consulting, LLC.
INDUSTRY PIONEERS Unit 1.4. Responsible for the re-introduction of the Olympic Games in the 18th century after Emperor Theodosius I had abolished the.
Lesson 1.5 Important Milestones in SEM History Copyright © 2013 by Sports Career Consulting, LLC.
Sports Marketing Profile
Lesson 3.1 – Industry Segments
Lesson 1.1 Genesis of SEM Copyright © 2014 by Sports Career Consulting, LLC.
History of Leisure What do sports and entertainment have in common? Marketers have always sold participation in these events Consumers: people with free.
Sports Appeal and Marketing People spend time and money on sports because they feel excitement and are entertained by the competition and spectacle of.
How much are these players worth? A total of $565 Million Google images.
© SOUTH-WESTERN/THOMSON SPORTS AND ENTERTAINMENT MARKETING CHAPTER 7SLIDE 1 CHAPTER 7 CHAPTER 7 Sports Marketing Marketing Firms The Global.
History of Sports and Entertainment Section 2.1. A Brief History of Leisure Sports and Entertainment are leisure activities for the purpose of enjoyment.
Copyright © 2011 by Sports Career Consulting, LLC ™ Introducing SEM: Classroom Trivia ™ Introducing SEM: Classroom Trivia™ Classroom Trivia™
History of Sports and Entertainment Marketing Similarities in Marketing 2 Differences in Marketing.
Where Did It All Begin? Sports As Entertainment In the early years of sports marketing, business used sports as a form of entertainment for employees and.
CHAPTER 3: THE SPORTS MARKET. I. SPORTS MARKETING PROFILE PEOPLE SPEND MONEY ON SPORTS BECAUSE THEY ARE ENTERTAINED BY THE COMPETITION AND SPECTACLE OF.
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