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SOLVING THE HYDRATION ISSUE WEDNESDAY 5 TH JUNE Troy Smith.

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Presentation on theme: "SOLVING THE HYDRATION ISSUE WEDNESDAY 5 TH JUNE Troy Smith."— Presentation transcript:

1 SOLVING THE HYDRATION ISSUE WEDNESDAY 5 TH JUNE Troy Smith

2 Introduction Marco Brandriet CEO Troy Smith Managing Director Christopher King Sales Director Debra Green Operations Director Amy Pomeroy Internal National Accounts Manager

3 Oranka Fruit Juices A Dutch family run business In the UK since 2002 Well established in Holland & Belgium In Germany 40% Care Home market Hospitality sectors :- Hotels/ Contract Catering/ Healthcare

4 Fruit Juice 74 types of fruit Juice 16 types of orange juice alone All ambient storage 2 Formats 1)Ready To Drink & 2)Concentrates Ready to Drink Freshly pressed, organic, fruit nectars, smoothies and our new super smoothies (samples in delegate packs)

5 Fruit Juice Cont…… Concentrates 100% Pure Juice, 100% Pure Post Mix BIB Juice, Fruit Nectar Juice, Hydration Juice Plus and Hydration Juice. Specific for the Care Concept

6 HYDRATION IS PARAMOUNT 700 deaths over 5 years in care homes due to dehydration – almost 2 per week

7 HYDRATION IS PARAMOUNT Unfortunately, the thirst sensation diminishes as you get older, so it becomes increasingly difficult for elderly people to realise they are becoming dehydrated.

8 ORANKA HYDRATION CONCEPT Choice – 21 juice options to help keep the interest up Chilled juice on tap Encourages independence NOT having to ask for help Dispensers placed in all active areas of the home Fruit display on top of the tank – easy recognition Intensify flavours – for less sensitive taste buds Added Vit C and now added Zinc Low in sugar suitable for diabetics

9 HYDRATION JUICE PLUS 17 flavours available – incl new Rhubarb Added Vit C 2 glasses = RDA recommended daily allowance Added Zinc for immune system & reduce bruising Low in sugar suitable for diabetics 20% fruit juice when diluted No artificial flavourings/colourings Ambient storage 1 year shelf life 95% reduction in storage space required vs Tetra packs Works with free on loan Eskimo dispensers

10 “NEW” HYDRATION JUICE 40% cheaper than Hydration Juice Premium 4 Flavours available Orange Lemon Blackcurrant Apple Real Fruit Juice 3 x more than squash 95% reduction in storage space required vs Tetra packs Ambient product long shelf life Works with free on loan Eskimo dispensers

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12 ESKIMO DISPENSERS Free on loan – no contracts Small compact (30cmsq 60cm high) Secure lid/lockable tap More hygienic sealed tank Aroma cap – retains vitamin c help preserve the juice Magnetic spinner – even temperature no settling Dishwasher Safe HACCP Certificate/Patent No Easy to assemble 1 Dispenser per 8.5 residents (17cups per day)

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14 FILL LINE JUG 2.5 LITRE & CARAFE’S Plastic dishwasher safe 2.5 litre Jug Simply lined for exact measure:- 1+4 Premium 1+9 Breakfast 1+19 Hydration/Plus Rubber sealed pouring lid Open cartons have 30 day refrigerated shelf life Available free on loan

15 COST OF HYDRATION VS. CARE? Hydration Juice Plus = 50p litre (avg price) Hydration Juice = 30p litre (avg price) Tetra Packs = 70p litre(avg price) “We need to stop using Oranka because we are spending a bit more than we used to”? “We need to stop using Oranka because the residents are drinking too much”?

16 TESTIMONIALS

17 “OAK HOUSE” CARE ESTABLISHMENT OF THE YEAR 2012 Hi Troy I wanted to let you know about the great feedback we have had after installing the Oranka Juice system. Residents, relatives all enjoy the variety of flavours. It is a big improvement having chilled juice available 24hrs and fantastic to see the residents drinking more. Preston Walker Kitchen Manager/Director Oak House Residential Home

18 CASE STUDY Harrogate Neighbours Housing Association Sue Cawthrey Chief Executive NACC Northern Chair “By offering Oranka fruit juices & smoothies we’re able to give our residents a nutritious and natural drink, which they find more appetising than water Healthier residents and a noticeable increase in activity levels”

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20 UK PARLIAMENTARY HYDRATION FORUM Baroness Sally Greengross Dear Troy, The Parliamentary Hydration Forum were very pleased to receive your offer of funding for our Hydration Action plan and I wanted to write as Chair and thank you personally for your contribution. As you know hydration is a key issue in health which is often overlooked and we hope by developing a unique action plan to support health professionals, older people and their carers we will be able to promote a better understanding of the importance of good hydration and take steps to prevent dehydration. It is a very exciting time for the Forum and I am delighted to welcome you to the Group. I look forward to working together on this exciting and innovative project. Very best wishes, Sally Greengross

21 FINALLY “Free Trial Offer”!!! Order 3 cases (3 x 12 cartons) Receive 1 carton free in each case Receive 1 x 12 free mixed flavours 150 litres free juice Free Eskimo Dispensers (1 per 8.5 residents) Free 2.5 litre Jugs Free Carafes

22 THANK YOU FOR LISTENING Any questions?


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