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Property prices have escalated by 30- 40 % this year Home decor is often looked as an extra cost Person living on rent don’t want to spend their extra.

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Presentation on theme: "Property prices have escalated by 30- 40 % this year Home decor is often looked as an extra cost Person living on rent don’t want to spend their extra."— Presentation transcript:

1 Property prices have escalated by 30- 40 % this year Home decor is often looked as an extra cost Person living on rent don’t want to spend their extra earnings on another persons dwelling BUT Having a low BUDGET does not mean you cant go BIG on Ideas

2 Bored of your room but low on your budget? WE are your SOLUTION! OWNERS: Bushra Irfan Kulsoom Arshad Wajeeha Naumaan Asad Habib Daniyal Hashmat

3 Value Proposition “For all the discerning, creative-minded young clients who seek assistance for transforming their room to become a unique and personalized expression of themselves, Cribz is an interior designing business that aims to provide client- oriented room design services, ranging from small scale room décor to complete large scale furnishings, within a fixed budget provided by the customer”

4 FF Extravagance Fixed service packages Huge initial start-up cost Price of products Our commissions Work force Fixed budget interior designing Use of recycled material Furniture redesigning Providing our contractual workforce to customers only wanting workers. Customization Online presence Use of Personal resources and contacts Raise Create Eliminate Reduce THE FOUR ACTION FRAMEWORK

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7 The combination of the team and their skill sets Small and manageable that most of the established interior designing companies of Lahore are unable to match. Team and their skill sets Recycling and Reusing the old and seemingly useless items

8 Cost Effective Approach; Low Costs High Level of Customization

9 Asad Habib Head of management and Administrati on Daniyal Hashmat Finance Manager Wajeeha Nauman Marketing and Sales Bushra Irfan Customer service Courses in interior designing Kulsoom Arshad Marketing and Sales

10 TARGET MARKET

11 Customer fills form Reqirements and Budgets Chooses a combination of work that can be done in his budget Our Team visits the customer’s premises. Design sketch provided to the customer Design and deadline for completion finalised Half advance Payment Customer satsfaction form filled Remaining payment received

12 Phase 2 of DHA Lahore Office in the residence of Daniyal Hashmat Ullah Rapid home constructions taking place in this area In close proximity to developing Phase 5, 6 and 8

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14 EXISTING Major Players - Interior Designing Kamran ShiekhNational H. N. Mukhtar National Riaz Ur Rehman and Associates National Saad AzamNational Nayyer Ali Dada National Zubair Associates Lahore Huma AssociatesLahore Abid and AssociatesLahore COMPETITORS POTENTIAL Direct competitors: Established interior designing firms expanding to this niche. Indirect competitor: Complementary businesses providing customized services within a fixed budget. VS.

15 No barriers to entry Establishment of number of housing societies has enlarged the scope of this sector Changes in fashion and lifestyle Established supply chain Impressive portfolio Familiar with the market and its practices Established names already have a loyal clientele Our low business experience Presence of established names Continually update ourselves to changing consumer tastes Price escalation by regular suppliers Scope for interior designing on small scale Big names take on large scale projects Big firms have high overhead costs Big competitors focus on luxury Big firms hire interior designers from outside Market fragmentation ensures availability of suppliers and less bargaining power for them. Strengths Threats Opportunities Weaknesses

16 Buy supplies directly from retail and wholesale shops Supply to our customers directly to ensure quality and convenience Online and offline orders

17 Cost-Plus and competitive pricing Based on preferences of budget 30% mark-up on the budget Charge lower than our indirect competitors

18 Cost-effective modes of advertising Free one-room redesign party as a medium of gaining publicity; buzz marketing Cost: No cost Word of mouth marketing: Cost: No cost Complementary businesses like “DESIGN IN” to distribute our flyers Cost: 70 per flyer Distribution of flyers in universities; 100 per university Cost: 70 per flyer Business stalls in YLES and Olympiad; 3 in a year Cost: 5000 per stall Social Media; lucky draws and sharing tips Cost: No cost Email Marketing Campaign Cost-effective modes of advertising Free one-room redesign party as a medium of gaining publicity Buzz marketing No Cost Word of mouth marketing No Cost Flyers Cost: 70 per flyer Complementary businesses like “DESIGN IN” to distribute our flyers Distribution of flyers in universities; 100 per university

19 Business stalls in YLES and Olympiad 3 in a year Only registration fee Social Media No Cost lucky draws and sharing tips Email Marketing Campaign No cost

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