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Nothing should be placed on the page arbitrarily Every item should have a visual connection with something else on the page
Nothing is Aligned
Center Vs. Right Aligned
Center Vs. Left Aligned
Center Aligned is not Bad
But make it interesting
Dull, Boring Centered
Not so boring center aligned
Different types of alignment This is flush left or left aligned. This is the most common alignment. This is flush right or right aligned.
Center alignment If your text is centered, make it obvious. If the all the line lengths are the similar, it starts to look like right or left aligned text.
Justified Text This text is justified. It is also called blocked text. Don’t use it unless your line lengths are long enough to avoid large gaps between words.
Other things require alignment too
You can intentionally break alignment, but it has to look intentional.
Alignment Every element should have a visual connection with another element All elements need show unity Alignment is used to unify and organize
Avoid… Using more than one alignment Using centered text
Design Principles… Alignment. The Principle of Alignment states, "Nothing should be placed on the page arbitrarily. Every item should have a visual connection.
Basic Elements of Design A summary of the book by Robin Williams “Non-Designer’s Design Book”
A Principle of Design. The principle of proximity states that you group related items together, move them physically close to each other, so the related.
MARKETING 40S Four Basic Principles C.R.A.P. (Contrast, Repetition, Alignment, Proximity)
Lesson 1:. This lesson will cover the four primary principles of design: ● Contrast ● Repetition ● Alignment ● Proximity.
4 Basic Principles of Design Proximity Alignment Repetition Contrast Credit: Robin Williams.
Page Design. Overall design issues u Know audience expectations u Know client expectations u Maintain a consistent look and feel u Consider how each page.
Basic Design Principles Unlocking the Secrets to Creating Professional Documents.
Graphic Design Principles
C.R.A.P. (OR C.A.R.P.) FORMULA The Non-Designer’s Design Book.
contrast, repetition, alignment, proximity
…so I typed in “bad design” in Pinterest …. The basic of all design: FORM FOLLOWS FUNCTION.
the rhetorical situation audience purpose context design principles arrangement emphasis contrast repetition alignment proximity (some)
The four basic principles of design
Non-designer’s design principles Dr. Shuyan Wang.
Four Principles of Design Dr. Allene Cooper. I gratefully acknowledge the ideas and words of Robin Williams which I’ve used liberally in this presentation.
The basic Principles of Design The following is a brief overview of the principles of design. Although they are discussed separately, they are really interconnected.
Desktop Publishing Business Cards Your LogoYour own footer.
Design Principles. Proximity “ Proximity, or closeness, implies a relationship.”
The Non-Designer’s Design Book Design and Typographic Principles for the Visual Novice By Robin Williams.
Business Card Design.
Design Principles Web Design. Design Principles Contrast Repetition Alignment Proximity.
Elements of Design: The 4 Basic Principles.
Desktop Publishing CRAP.
Building Your Web Page. Build Your Web Page Orfordville Public Library held at: Parkview High School Tue. April 8 Tue. April 15 Tue. April 22.
Design Principles for PowerPoint
4 Basic Principles of Design. Proximity When several items are in close proximity to each other, they become one visual unit rather than several separate.
C R A P ONTRAST EPETITION ALIGNMENT ROXIMITY good design has By Kate Hansen - Adapted from Robin Williams The Non-Designer’s Design Book.
Effective Graphic Design
LESSON 3 REVIEW QUESTIONS CASEY POLERA. GIVEN QUESTIONS (MICROSITE) 1.You might want to apply highlighting to a selected piece of text if it’s important.
Design Principles 3.02 Design Principles revised 9/24/09.
Excerpts taken from The Non-Designer’s Design Book, Third Edition by Robin Williams.
Alignment Design Principle #2. Page 1: Introduction New designers tend to put text and graphics on the page wherever there happens to be space, often.
TGJ3M1 COMMUNICATIONS TECHNOLOGY DESIGN AND LAYOUT PRACTICES - USING PHOTOSHOP ELEMENTS LESSON: ALIGNMENT.
Intro to Multimedia Typography Design -excerpts from The Non-Designer’s Design Book.
Intro to Multimedia Intro to Typography.
Web Design Basics What is a good web site from a design standpoint?
Illustrating the Principles of Design
PRINCIPLES OF DESIGN Proximity, Alignment, Repetition & Contrast.
Microsoft Word Building Block - Frequently used text saved in a gallery, from which it can be inserted quickly into a document. Clipboard - A storage.
Design Principles By: Jonathan Gross. CONTRAST IT’S WHAT MAKES A READER LOOK AT THE PAGE IN THE FIRST PLACE BECAUSE IT GETS THE READERS ATTENTION. WHEN.
Elements of Design Presentation designed by Dr. James Lenze Model: Williams R. (2004), The Non-Designer’s Design Book, Second Edition, Peachpit Press What.
Principles of Design CRAP or PARC.
14-Aug-15 Design Principles. Design principles In The Non-Designer’s Design Book: Design and Typographic Principles for the Visual Novice, Robin Williams.
Contrast If two things are not the same then you should make them different. Contrast Draws you eye to the page. Big Title Small aftermath Dark Background.
Unity Gestalt Space Dominance Hierarchy Balance Color Part.
Communication Design Created by J. Shannon Info from “The Non-Designers Design Book” by Robin Williams, 3 rd edition, 2008.
The Four Basic Principles C ontrast R epetition A lignment P roximity.
Design Principles 3.02 Understand business publications.
Effective advertising is NOT an accident! Effective advertising MUST be well designed!
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