WWW. NRMCA.ORG Advocacy Codes & Standards Research & Engineering Operations & Safety Training & Education Promotion
WWW. NRMCA.ORG NRMCA National Resource Directors
WWW. NRMCA.ORG Role of Resource Director: Facilitate Resources Technology Transfer Seminars General Calls Specification Review Field Issues National Accounts Focus National Accounts Promotion Program
WWW. NRMCA.ORG Our Ultimate Goal... to provide our National Accounts with the best, most up to date information on how to better utilize one of the most widely used yet misunderstood building materials.
WWW. NRMCA.ORG Target Markets Flowable Fill Self Consolidating Concrete (SCC) Insulated Concrete Forms (ICF) Parking Lots Pervious Concrete
WWW. NRMCA.ORG National Accounts Promotion Program Targeted to National Accounts “Large Users of Construction Materials” “Big Box Retailers” Changing Specifications Before Projects are Let for Bid Support Local Promotion When Requested
WWW. NRMCA.ORG Looking at our history... 2003 Average In-Place Costs
WWW. NRMCA.ORG And based on today’s trends... 2008 Average In-Place Costs
WWW. NRMCA.ORG The Future is Promising 2013 Estimated Average In-Place Costs @ 15% increase
WWW. NRMCA.ORG Concrete is the Preferred Paving Material Preferred initial cost Preferred life-cycle cost Preferred status as environmentally friendly LEED friendly Concrete enjoys a position never before experienced by our industry
WWW. NRMCA.ORG “Historic Opportunity” As the superiority of concrete parking lots is increasingly matched with a first-cost concrete advantage, the biggest challenge in growing market share will be overcoming the inertia of a marketplace where asphalt has been dominant. The opportunity is large, the trends are positive - and promotion is more important than ever.
WWW. NRMCA.ORG 20-slide PowerPoint show printed for use in one-on-one presentation Alternative to using laptop/projector for less formal presentations Help for the technologically impaired Within everyone’s comfort zone Low Tech Pitch Book
WWW. NRMCA.ORG Parking Lot Design Assistance Program