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Technical Garments. For FW 2014 we have used all our ressources and know-how… …aiming to make some of the better garments available on the market. SALES.

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Presentation on theme: "Technical Garments. For FW 2014 we have used all our ressources and know-how… …aiming to make some of the better garments available on the market. SALES."— Presentation transcript:

1 Technical Garments

2 For FW 2014 we have used all our ressources and know-how… …aiming to make some of the better garments available on the market. SALES MEETING FW14 GARMENT COLLECTION

3 …judging by key focus areas of garment improvement: ✓ Performance ✓ Fit and pattern making ✓ Detailing ✓ Classic styling ✓ Scent of Luxury ✓ High value SALES MEETING FW14 GARMENT COLLECTION

4 SALES MEETING FW14 GARMENT COLLECTION ✓ 3 Layer vs. 2 PERFORMANCE

5 SALES MEETING FW14 GARMENT COLLECTION ✓ 3 Layer vs. 2 PERFORMANCE ✓ Waterproof & Breathable

6 SALES MEETING FW14 GARMENT COLLECTION ✓ 3 Layer vs. 2 Layer ✓ Waterproof & Breathable Non-microporous Hydrophilic Polyurethane -Works one way -Softer feel and less noise -No delamination -Lasting performance -Does not clug up from minerals and grease mm water collumn PERFORMANCE

7 SALES MEETING FW14 GARMENT COLLECTION ✓ 3 Layer vs. 2 Layer ✓ Waterproof & Breathable Non-microporous Hydrophilic Polyurethane -Works one way -Softer feel and less noise -No delamination -Lasting performance -Does not clug up from minerals and grease mm water collumn g/24h/sqm ✓ DWR - Durable Water PERFORMANCE

8 SALES MEETING FW14 GARMENT COLLECTION ✓ 3 Layer vs. 2 Layer ✓ Waterproof & Breathable Non-microporous Hydrophilic Polyurethane -Works one way -Softer feel and less noise -No delamination -Lasting performance -Does not clug up from minerals and grease mm water collumn g/24h/sqm ✓ DWR - Durable Water Repellent ✓ Thermal PERFORMANCE

9 SALES MEETING FW14 GARMENT COLLECTION ✓ 3 Layer vs. 2 Layer ✓ Waterproof & Breathable Non-microporous Hydrophilic Polyurethane -Works one way -Softer feel and less noise -No delamination -Lasting performance -Does not clug up from minerals and grease mm water collumn g/24h/sqm ✓ DWR - Durable Water Repellent ✓ Thermal insulation Primaloft - highest possible loft PERFORMANCE

10 SALES MEETING FW14 GARMENT COLLECTION ✓ 3 Layer vs. 2 Layer ✓ Waterproof & Breathable Non-microporous Hydrophilic Polyurethane -Works one way -Softer feel and less noise -No delamination -Lasting performance -Does not clug up from minerals and grease mm water collumn g/24h/sqm ✓ DWR - Durable Water Repellent ✓ Thermal insulation Primaloft - highest possible loft properties Down - 90% down/10%feather, 600 fill PERFORMANCE

11

12 SALES MEETING FW14 GARMENT COLLECTION ✓ 3 Layer vs. 2 Layer ✓ Waterproof & Breathable Non-microporous Hydrophilic Polyurethane -Works one way -Softer feel and less noise -No delamination -Lasting performance -Does not clug up from minerals and grease mm water collumn g/24h/sqm ✓ DWR - Durable Water Repellent ✓ Thermal insulation Primaloft - highest possible loft properties Down – 90% down/10%feather ✓ Stretch fabric with stretch taping ✓ Lightweight - high tenacity - high tensile PERFORMANCE

13 SALES MEETING FW14 GARMENT FIT AND PATTERN MAKING

14 SALES MEETING FW14 GARMENT FIT AND PATTERN MAKING

15 SALES MEETING FW14 GARMENT FIT AND PATTERN MAKING

16 SALES MEETING FW14 GARMENT FIT AND PATTERN MAKING

17 SALES MEETING FW14 GARMENT FIT AND PATTERN MAKING

18 SALES MEETING FW14 GARMENT DETAILING

19 SALES MEETING FW14 GARMENT DETAILING

20 SALES MEETING FW14 GARMENT DETAILING

21 SALES MEETING FW14 GARMENT DETAILING -Luxury look of aluminum zipper -Narrow sleek zipper teeth -Half the weight of metal zippers -Easier to operate and glides better - Does not scratch soft skin, leathers, knits or delicate fabrics, etc. - Does not jam as easily as metal, and does not cause as much damage

22 SALES MEETING FW14 GARMENT CLASSIC STYLING Compare to benchmark brands on key focus areas: - Preppy but more performance driven than Burberry or Ralph Lauren - Lightweight and functional but less sporty than Patagonia - Clean detailing but less stealth than Veilance - Playful and conscious but less fashion than Moncler

23 THE COLLECTION

24 SALES MEETING FW14 GARMENT COLLECTION ALTA PARKA

25 SALES MEETING FW14 GARMENT COLLECTION ISTANBUL COAT

26 SALES MEETING FW14 GARMENT COLLECTION ZERMATT DOWN PARKA

27 SALES MEETING FW14 GARMENT COLLECTION CONTINENTAL MAC

28 SALES MEETING FW14 GARMENT COLLECTION NEW YORK COAT

29 SALES MEETING FW14 GARMENT COLLECTION MONZA JACKET

30 SALES MEETING FW14 GARMENT COLLECTION AOSTA JACKET

31 SALES MEETING FW14 GARMENT COLLECTION WOMENS ALTA PARKA

32 SALES MEETING FW14 GARMENT COLLECTION COMO COAT

33 SALES MEETING FW14 GARMENT COLLECTION MONTEROSA DOWN COAT

34 SALES MEETING FW14 GARMENT COLLECTION ALBA DOWN JACKET

35 SALES MEETING FW14 GARMENT COLLECTION SCENT OF LUXURY - Handfeel - Look - Weight - Comfort - Fine trims ”It is in all the little things”.

36 THAT’S ALL FOLKS!


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