WITH ZEOSOFT. TM Insert image of products being sold
HIGH PERFORMANCE NATURAL PRODUCTS Introducing a new era in industrial-strength hand cleaning: Better performance Better for you Better for the environment
What’s available today in the hand cleaner category? Industrial hand cleaning products are chemically based and pungent. They strip the hands leaving them feeling dry, rough or irritated. They replace the odour of dirt and grime with the odour of chemicals, which they then try to camouflage with fragrances. They look and feel like chemical hazards and are generally eco-unfriendly.
ZEOSOFT – The soft soaps that work hard. ZEOSOFT hand cleaners efficiently absorb dirt, grime, odours and toxins, in an entirely natural way. ZEOSOFT hand cleaners use only natural active ingredients and leave the skin feeling refreshed. Soft on the environment – unlike all other hand cleaners the active natural minerals in ZEOSOFT hand cleaners go on cleaning as they return to the water systems. Remove stubborn dirt, grime, oil, grease, and other hand soiling, across a broad spectrum. Remove odours, across a broad spectrum. Trap and remove toxins and contaminants from the skin. ZEOSOFT hand cleaners have a unique capacity to: TM
Why do ZEOSOFT products work so well? ZEOSOFT hand products contain a unique natural combination of active minerals, from a specific New Zealand geothermal region. SoftZeolite™ unique cage-like structure attracts and traps: undesirable gases (odours), compounds like oils and grease, and, stray toxins. SoftZeolite also scrubs the surface of the hands. Softsilica helps the interaction with the skin. Plant-derived ingredients add other cleaning properties of a good hand cleaning soap. TM cage-like structure entrapment
Why are ZEOSOFT products better for you? CLEAN WITHOUT HARSH ABRASION OR STRIPPING DETOXIFY AND MILDLY DISINFECT GENTLY EXFOLIATE AWAY DEAD SKIN CELLS LEAVE HANDS CLEAN, FRESH AND FEELING GOOD USE ONLY NATURAL ACTIVE INGREDIENTS NO NASTY CHEMICALS 1 AVAILABLE FRAGRANCE-FREE 2 TM 1. No solvents, petrochemicals, parabens, polymer beads, phosphates, VOC, turpentine, kerosene, urea, ammonia, chlorine, sulfates, ethoxylated ingredients, glycols, d-limonene, synthetic colors, synthetic fragrances, synthetic silicone, oxybenzones, TEA or DEA or MEA, caustic alkaline ingredients, harsh acids, pumice, sand, or any ingredient that is declared unacceptable by the Natural Products Association. 2. Unlike other hand cleaners, ZEOSOFT products do not require fragrances to camouflage odours or undesirable chemicals. The ZEOSOFT active natural minerals trap and remove odours and chemicals.
Why are ZEOSOFT products good for the environment? Biodegradable ingredients. Unlike all other hand cleaners the active natural minerals in ZEOSOFT products go on cleaning as they return to the water systems. The unique cell structure in the SoftZeolite TM allows it to go on and on sponging up contaminants. TM cage-like structure
A Paradigm Shift in Hand Cleaners Other Hand Cleaners Hard abrasive (pumice) to scour skin, with no other function Citric solvents or petrochemical solvents to dissolve oils, grease Surfactants (some harsh) for lather and washing Must add ingredients (lanolin etc) to repair from solvents, surfactants Add fragrances to cover up the harsh chemicals Must add colouring chemicals to cover up other chemicals Add antibacs etc for sanitization ZEOSOFT TM Natural Cleaners Gentle scouring with soft minerals, that also suck odours and contaminants Solvents not needed Use natural and gentler ingredients Little required – due to the soft natural minerals and natural ingredients Not needed – fragrance by natural ingredients – Manuka Oil Not needed – natural colouring from the natural ingredients Not needed – natural ingredients used – Manuka Oil
World leading innovation from New Zealand High performance hand cleaner without solvents or harsh chemicals. Soft zeolite minerals vastly superior to pumice for heavy cleaning, and they also remove odour and contaminants. Skin friendly Ingredients meets EU requirements even for cosmetics and will qualify for natural accreditations. Patent pending globally. The first and only natural hand cleaners approved by NZFSA for C51. and notably a Heavy Duty hand cleaner approved for C51.
How do users react to the new type of cleaner? ZEOSOFT TM Natural Heavy Duty Hand Cleaner is popular with mechanics, painters, foresters, fencing contractors, farmers and all heavy work occupations. ZEOSOFT TM Natural Hard Working Hand Cleaner is popular with everyone, including farmers, horticulturists, landscapers, gardeners, fishermen, boaties, equestrians, vets, and women at home. Testimonials from users in UK and NZ including cyclists and cycle mechanics (Hedgehog Bikes and MultiSports). Users everywhere like the performance, the way their hands feel after use, plus the positive environmental credentials.
WHY IS THIS IMPORTANT? Consumer preferences globally are changing; the trends are strong… -- wary of chemicals on skin -- want more natural ingredients -- want to use eco-friendly products Regulations are changing led by EU, NZ following… -- hand cleaners, soaps, now governed by cosmetics regulations -- all ingredients must be declared on the product and justified. These strong mega-trends underpin a favourable shift in demand.
THE BUSINESS CASE World-leading breakthrough products that fit market trends and user needs now. NZ supplier committed to NZ resellers, on-going R&D, and a range of hand cleaners and bar soaps for NZ needs. – update for the audience
THE OFFER Launch Products: Pricing: (held to Jan 2011) – update for the audience
WHY ZEOSOFT? NZ owned company. NZ developed and manufactured natural product range. Products proven in workshop use. NZ market focus, not the end of an international supply chain. Evolving product range to support leading resellers in NZ. – update for the audience
ZEOSOFT LIMITED Zeosoft Limited is a New Zealand owned and operated company. Registered Office: Level 1, 63 Ponsonby Road, Ponsonby, Auckland. Subsidiary of Activatas Ltd. Primary business is the development and marketing of high performance natural hand cleaners. Key contacts Dan Featherstone: 021 989 575, firstname.lastname@example.org Phil Connolly: 021 418 424, email@example.com Update with your details
Strong consumer mega-trends underpin demand ahead (1) Natural Ingredients an indisputable mega-trend in personal care products “Fueled by consumer concern about the long-term impact of chemicals in products they use every day, brands positioned as “natural” and “organic” are in high demand and comprise one of the fastest growing segments of the personal care products industry.” * “Growth for the natural products segment outpaces the general personal care market by a landslide in 2007. The general U.S. market grew by 3% in sharp contrast to the naturals’ market growth of 13%” * “Europe continues to be a robust market for natural personal care products, posting a 15% gain in 2008 on top of a $3 billion sales base.” * “Fueled by consumer concern about the long-term impact of chemicals in products they use every day, brands positioned as “natural” and “organic” are in high demand and comprise one of the fastest growing segments of the personal care products industry.” * “Growth for the natural products segment outpaces the general personal care market by a landslide in 2007. The general U.S. market grew by 3% in sharp contrast to the naturals’ market growth of 13%” * “Europe continues to be a robust market for natural personal care products, posting a 15% gain in 2008 on top of a $3 billion sales base.” * Global consumer trends are driving change by leading producers of industrial cleaning chemicals: towards “good for me, good for the environment”. * Quotes from worldwide consulting and research firm Kline
Strong consumer mega-trends underpin demand ahead (2) “The final technique for leveraging Clorox in a sustainable market has been its first new brand in 20 years: Green Works natural cleaners. This is a big deal for Clorox. We are the first major player to enter natural cleaning. What we hope to do is mainstream these products” (3) Global consumer trends are driving change by leading producers of industrial cleaning chemicals: towards “good for me, good for the environment”. Quotes from (1) worldwide consulting and research firm Kline (2) Nielsen research director (3) Clorox VP Eco / Green / Sustainable indisputable mega-trend affecting chemicals industries and others “Green cleaning is the predominant theme in the industry.” (1) “Sustainability is not a fad; it is a new imperative that will itself carry on into the future.” (1) “Last year was the tipping point for green marketing as a whole. Every type of company is now getting into the mix.” (2) “Green cleaning is the predominant theme in the industry.” (1) “Sustainability is not a fad; it is a new imperative that will itself carry on into the future.” (1) “Last year was the tipping point for green marketing as a whole. Every type of company is now getting into the mix.” (2)
“Several weeks ago Kingdom Decorators were invited to trial a new hand cleanser, with the usual high performance promises. On this occasion we were pleasantly surprised by the performance of Zeosoft for all paint types and general grime from tools. Zeosoft very quickly became the preferred hand cleaning product for all 6 of our staff, and completely eliminated the use of other solvent-based cleaners more commonly used in the paint industry. We highly recommend Zeosoft and hope to see it in the industry more readily.” Ross Kingdom – Owner, Kingdom Decorators “The paste removed anything and everything I need to remove from my hands, including strong and active glues used to bond various materials. My only comment would be that the paste dried my hands out a little, but in saying that I use chemicals as part of my glue production process and they dry my hands out anyway. The gel is a good product, removed ink and dyes from my hands which come from the paper and cardboard we grind up and use to make various other materials; the gel left my hands clean and feeling good after cleaning.” Tom Hodgson – Owner, Hi-Tech Engineering “We traditionally used Stoko but trialled Zeosoft as it was totally natural yet could still get our hands clean. The team loved it – removed all the resins and site grime. So much so they have now seconded the remaining trial samples for themselves.” Brett Parekura – Owner, NZ Stone “Zeosoft worked great – got everything off my hands, even wood sap and fencing wire residue – first time anything has been able to do this.” Mike Connolly – Farmer “Around our property we get dirty and smelly hands from everything from chicken manure to wood sap and we found Zeosoft cleaned up the lot – and its totally natural which is important to us.” Richard Milne and Karen Hughes – Owners, Waireka Lodge “Overall, I liked the paste and liquid products best for removing dirt and nasty smells from my hands. Liked the smell of the bar soap and used it as a shower soap which worked well. Felt really clean!” Grant Scrimegour – Fisherman “I used the paste and gel while trout fishing. Found both to do the job very well in removing fish gut smells and liked the idea of using a natural product in a tube that didn’t affect the rivers and streams. Also used both products to clean paint and metal marking from fabricating off my hands and cloths, worked great for both jobs” Mark Hyett – Fisherman New Zealand Testimonials
UK Testimonials “I am very impressed with this Zeosoap bar. I am a garden allotment holder and keep chickens as well, and feel confident that my hands are clean and hygienic after using your soap. (I do not suffer any more from ‘itching’ when using your soap, so even better!).…I can recommend your Zeosoap to my friends.” J.Briggs – Colchester, Essex (address supplied) “It works very well, and when used without water it cleared their hands and the paste and dirt almost falls off the hands”. The owner of TOF – a farmer with over 6,000 acres of farmland in Northamptonshire “Jo had a family into the Tearooms who were cycling, and the chain had come off the little boy’s bike so he and his dad’s hands were covered in black grease. They tried ordinary soap which did nothing, I fetched a pot of paste and it removed all the black dried grease leaving their hands clean and smooth. The dad said as soon as we had any for sale, then he would come and buy it.” Abeeco UK Ltd email “One of the warehouse workers took a bar home for his son who has skin problems, the son liked it and kept it in his bedroom so that nobody else could use it” Abeeco UK Ltd email Test marketing of beta versions of the bar in the UK was done in 2007 under the ZEOSOAP brand name by the distributor, Abeeco. The bar soap was awarded 4 Gold Stars by Amateur Gardening magazine, and 4 Gold Stars by Motor Boat and Yachting magazine, and has been featured in the Daily Mail as ‘One of the top 5 Soaps’ in the UK. Early testimonials for the bar soap are shown on the trial brand website http://zeosoap.com/endorsements.php http://zeosoap.com/endorsements.php There has been considerable product development since the beta versions. Below are some testimonials about new formulations of paste, gel and bar from UK trials in 2009 under the Zeosoap brand. New formulations will be launched as ZEOSOFT.