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ASPECTS OF SUCCESSFUL FOG PROGRAMS Presented by Richard Statser Dallas Water Utilities August 12, 2008.

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Presentation on theme: "ASPECTS OF SUCCESSFUL FOG PROGRAMS Presented by Richard Statser Dallas Water Utilities August 12, 2008."— Presentation transcript:

1 ASPECTS OF SUCCESSFUL FOG PROGRAMS Presented by Richard Statser Dallas Water Utilities August 12, 2008

2 A SUCCESSFUL PROGRAM NEEDS YOU

3 IT’S IMPORTANT

4 WHAT WOULD HAPPEN IF NO ONE CARED?  1984 Bob Geldof (Punk Rocker) founded Live Aid and raised £150 million in a day to fight hunger.  1976 Betty Williams (Receptionist) led a march of 35,000 to protest violence in Northern Ireland and won the Nobel Peace Prize.  1961 Peter Benenson (British Lawyer) wrote a letter that started a movement – Amnesty International.  Nelson Mandela was imprisoned 27 years for trying to bring equality to his country but finally succeeded.

5 CHOOSE TO MAKE A DIFFERENCE WHERE YOU LIVE

6 THIS IS WHERE I CHOOSE TO MAKE A DIFFERENCE

7 YOU CAN MAKE A DIFFERENCE

8 WHERE DO I START?

9 THERE IS NOT A SINGLE ANSWER!! Blockage EDUCATION ENFORCEMENT LINE CLEANING

10 EFFECTIVE GREASE ABATEMENT CONSISTS OF 3 THINGS  Effective Regulations – 90 day pump out & 25% solids rule.  Effective Line Cleaning – DWU cleans 33% of it’s WW lines each year  Education

11 AND THE GREATEST OF THESE IS EDUCATION!!!

12 IDENTIFY YOUR FOG SOURCES  Restaurants  Schools  Hospitals  Apartments  Residential Areas

13 PICK YOUR FIGHT

14 IT TAKES 3 YEARS TO CHANGE PEOPLE’S BEHAVIOR  EDUCATE  MOTIVATE  CHANGE

15 FALL 2007 DWU LAUNCHED IT’S “CEASE THE GREASE” CAMPAIGN

16 DALLAS MORNING NEWS ADS  24 ads placed  Reaching 1,639,401 Dallas residents  Cost $15,416

17 DIRECT MAIL PIECES  Apartments - 94,122 pieces mailed - cost $32,883  Homes - 77,878 pieces mailed - cost of $21,9221 FRONT BACK

18 OUTDOOR ADVERTISEMENTS  55 ads on DART buses at a cost of $13,084.  60 outdoor billboards at a cost of $8,572.  1 large billboard at a cost of $6,685.

19 RADIO ADVERTISEMENTS 455 ten second ads ran on 21 radio stations for $43,225

20 SCOOTER SQUADS Scooter Squads reached a total of 310,000 Dallas residents for a total of $29,975

21 CAMPAIGN SUMMARY  Newspaper Ads $15,416  Direct Mail – Apts. $32,883  Direct Mail – Home $21,922  Outdoor Ads $31,508  Radio Ads $43,225  Scooter Squads $29,975 TOTAL $174,929* *Less than $0.08/water customer

22 DID IT WORK?

23 Summary of Findings DWU Customers are Already Proactive 77% report disposing of grease or oil in the trash or bringing it to a recycling facility. Assuringly, only 10% report disposing of their grease/cooking oil down the drain. Benchmark Awareness is Good Approximately 4 in 10 are aware of the “Cease the Grease” campaign. Television (39%) and direct mail (32%) are top sources of awareness for the public.

24 Summary of Findings The Campaign has been Effective Awareness of the campaign translates into significantly higher awareness of both the negative impacts of improper grease/oil disposal, as well as the benefits of proper disposal, disposal tips, and recycling facilities. Reported Blockages in City Pipes as a Negative Impact of Improper Grease/Oil Disposal Reported Sewer Overflows as a Negative Impact of Improper Grease/Oil Disposal Reported Preventing Blockages in City Pipes as Benefit of Proper Grease/Oil Disposal Reported Preventing Blockages in Home Pipes as Benefit of Proper Grease/Oil Disposal Reported Protects Quality of Water as Benefit of Proper Grease/Oil Disposal Have Heard of Collecting Grease/Oil in Container and Disposing of in Trash Tip Have Heard of Recycling Grease/Oil at a City Owned Facility Aware of Facilities that Recycle Grease/Oil Aware of CampaignUnaware All of the above represent statistically significant differences between audiences. N=153N=244

25 Summary of Findings Room for Continued Improvement More than half of customers in the targeted zip-codes are still unaware of the campaign. Many are still unaware of tips for proper disposal (42%) and of the benefits of proper disposal (38%). Awareness of recycling facilities is still low. 43% of those who are aware of “Cease the Grease” have changed their grease/oil disposal behavior.

26 THE REAL MEASURE OF SUCCESS

27 “NEVER DOUBT THAT A SMALL GROUP OF COMMITTED PEOPLE CAN CHANGE THE WORLD. INDEED, IT IS THE ONLY THING THAT EVER HAS.” Margaret Mead

28 THIS OUTREACH PROGRAM HAS BEEN MADE POSSIBLE BY

29 COMING SOON


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