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January 25, 2006 NEW LOGO AND TAGLINE TO COME FROM CHRIS TO PUT HERE.

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Presentation on theme: "January 25, 2006 NEW LOGO AND TAGLINE TO COME FROM CHRIS TO PUT HERE."— Presentation transcript:

1 January 25, 2006 NEW LOGO AND TAGLINE TO COME FROM CHRIS TO PUT HERE

2 – 2004 Began as a line extension Holiday Inn Crowne Plaza “me-too” on standards Rapid growth years, due to nature of the industry 1995 – 1997 Becomes simply Crowne Plaza 1993 More focus with The Place To Meet and Sleep Advantage Historically, we have not had a consistent or well differentiated strategy A period of name changes and positioning changes

3 Crowne Plaza puts their meetings expertise to work for me Expertise Support Crowne Plaza makes it easy to achieve my goals Productivity Success Ease Crowne Plaza’s people understand and appreciate my needs Customer intimacy Sophisticated understanding Supporting Pillars For seasoned planners and business travelers, Crowne Plaza makes memorable and productive meetings happen With people, products and processes that are uniquely focused on enabling great meetings The obligatory positioning statement That changed in 2003 with a laser focus on the meetings segment

4 Ad-hoc Planner Specialize in planning meetings for multiple internal, corporate clients Typically work with one initiator to take care of the admin Meeting-planning is one of many roles Outside contractors, typically working for commission, who plan the entire meeting from start to finish Corporate PlannerIndependent Planner Meeting Planner Universe Specialize in site selection as well as guest room and meeting room procurement Third Party Planner Meeting Planners are our core target

5 Ad-hoc Planner Specialize in planning meetings for multiple internal, corporate clients Typically work with one initiator to take care of the admin Meeting-planning is one of many roles Outside contractors, typically working for commission, who plan the entire meeting from start to finish Corporate PlannerIndependent Planner Meeting Planner Universe Specialize in site selection as well as guest room and meeting room procurement Third Party Planner But the landscape is larger than just planners Own the meeting objectives and big picture success/failure Meeting Initiator

6 Ad-hoc Planner Specialize in planning meetings for multiple internal, corporate clients Typically work with one initiator to take care of the admin Meeting-planning is one of many roles Outside contractors, typically working for commission, who plan the entire meeting from start to finish Corporate PlannerIndependent Planner Meeting Planner Universe Specialize in site selection as well as guest room and meeting room procurement Third Party Planner But the landscape is larger than just planners Own the meeting objectives and big picture success/failure Meeting Initiator “Relaxed Attendees” Able to take a few days out from the routine and immerse themselves in the meeting Stretched for time and eager to be productive in and out of the meetings “Stretched Business Traveler”

7 Plans meetings is typically less than 50% of their job. Usually some level of administrative assistant, so less likely to belong to professional planning associations Responsibility/ Career Meeting Size/Type Involvement Meetings skew toward less complex, smaller and/or more localized, especially repeat meetings done annually, quarterly, etc. Range of responsibilities from location research and coordination to attendee recruitment Initiator more closely involved than with other planner types: Meetings are a break from usual job, but don’t have full responsibility for all decisions Initiator input is critical in selection of actual property May or may not attend actual event Donna Age 53 Administrative Assistant Plans about seven meetings a year Five meetings are offsite, two-day sales meetings Uses a variety of mid-level hotels Relies heavily on phone contact and Often goes back to “where she has been before” Ad-hoc planners

8 Plan wide range of meetings from large scale events to local roundtable May do on-site meeting coordination as well Responsibility/ Career Meeting Size/Type Involvement Fully engaged: Scouts locations, is a key member of the property decision-making process along with Initiator, attends event, and conducts follow up surveys Wears many ‘hats’ (e.g. travel coordinator, fundraiser, speaker arranger, marketer, expense manager) Long-term focus: Manage annual meeting budget, planning 1yr+ of events In-house meeting coordinator for major corporations, law firms, academic institutions or associations Career planner with multiple years of experience at different organizations, well-entrenched in planning associations and love what they do Marsha Age 38 Corporate Director of Planning Came up through the ranks, used to be admin Plans about meetings a year Uses all levels of hotels depending on need. Knows all of the hotels in her area. Goes outside her city about 25% of the time. Full time corporate planners

9 Responsibility/ Career Meeting Size/Type Involvement Member of key planning associations – stays on pulse of meeting market External meeting planner brought in to deliver expert planning guidance to large and small clients Career planner paid on commission or flat fee, many with prior experience as in-house coordinator Sometimes hired by corporate planner to function as the specialist and own a portion of the process Tend to do larger events, when a higher level of sophistication/skills is needed, from galas to multi-day conferences Fully-engaged, similar to corporate planner Totally dedicated from scoping initial stages through to review of final bill, while likely simultaneously planning another event Danni Age 32 Independent Planner Used to work for DRS Corporation and got laid off – now thriving on her own Plans about meetings a year Typically uses high-end for “incentive” meetings and events, or mid-range hotels for trainings and short conferences Independent planners

10 Responsibility/ Career Meeting Size/Type Involvement Extremely knowledgeable about the group meetings market Member of key planning associations – stays on pulse of meeting market Paid on commission Clients include Fortune 500 companies, professional associations, and government agencies Tend to do larger events, and may offer on-sight meeting coordination Limited engagement, once contract is handed off to client Understands that client makes final decisions pertaining to specific meeting details Steve Age 45 Independent contractor Used to work on property at large convention hotels Plans about meetings a year Typically negotiates all details of RFP with hotel, and then hands off final proposal to client Third party planners

11 Meeting Initiator Individuals that ‘own’ the meeting Primary focus is to achieve ‘big picture success Relaxed Attendee Able to take a few days out from the routine and immerse themselves in the meeting experience Head of Sales Initiates about 8 meetings a year Needs to keep sales team informed and motivated Very focused on the corporate image and taking care of VIPs and speakers Typically plans an incentive meeting Joe: Age 51 Government employee working for the Department of Transportation Attends about four to six meetings per year Mary: Age 35 The attendees

12 Stretched for time and eager to be productive in and out of the meeting Stretched Traveler Ray: Age 55 CPA with a well-known company Attends regional meetings hosted by region director and national conferences with entire personal accountant base The attendees

13 We provide an industry leading experience for meeting planners 2-Hour Response Guarantee Crowne Meetings Director Daily Meeting Debrief New middle picture to come and have gold frame go around EACH picture

14 Reinforced by extensive hotel level training and measurement tools Engage Training in 2003 MSTS in 2003 Re-engage Training in 2004 CMD Boot Camp ongoing Internal Branding and CROWNE-ometer in 2005

15 Planners –Loyalty/Points program (in development) –Business center capabilities in planner suites –Improved meeting planner Web portal and tools Attendees –Improved comfortable meeting room chairs (in development) –Enhanced meeting room lighting –Enhanced bathroom features (in development) Future innovations will continue to focus on our meetings audience


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