Presentation on theme: "Marketing “Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create."— Presentation transcript:
1 Marketing“Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational objectives.”
2 Marketing Orientated Listen & understand Put customer first Target…focusPlan change and innovation
3 Product & Service Positioning Marketing ProcessSustaining ValueCreatingValueIdentifyingValueMarketing AnalysisCompanyCustomerContextCompetitionCollaborationMarket SegmentationTargetMarket SelectionProduct & Service PositioningProduct/ServicePlacePromotionPriceMarketing Mix – The 4 P’sCustomer AcquisitionCustomer RetentionProfit or Other Result
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