Presentation is loading. Please wait.

Presentation is loading. Please wait.

1 Marketing “Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create.

Similar presentations


Presentation on theme: "1 Marketing “Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create."— Presentation transcript:

1 1 Marketing “Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational objectives.”

2 2 Marketing Orientated Listen & understand Put customer first Target…focus Plan change and innovation

3 3 Marketing Process Customer Acquisition Customer Retention Profit or Other Result Market Segmentation Target Market Selection Product & Service Positioning Sustaining Value Creating Value IdentifyingV alue Marketing Analysis CompanyCustomerContext CompetitionCollaboration Product/ServicePlace Promotion Price Marketing Mix – The 4 P’s

4 4 Marketing Planning Assumptions SWOT Analysis Marketing Audit Input Marketing Objectives Marketing Strategies Objectives Operations Programmes Monitoring Control

5 5 Marketing Audit Internal External

6 6 Good Strategies More efficient, less cost, quicker Strong relationships, thorough knowledge, solution-based Operational Excellence Customer Intimacy Product/Service Leadership State-of-the-art, creative, risk taking


Download ppt "1 Marketing “Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create."

Similar presentations


Ads by Google