Presentation on theme: "Judith Masthoff, Computing Science With some slides from W. Moncur"— Presentation transcript:
1 Judith Masthoff, Computing Science With some slides from W. Moncur SX1009/SX1509 The Digital Society Inter-personal Relations in the Digital SocietyJudith Masthoff, Computing ScienceWith some slides from W. Moncur
2 Social Networks (Findings from Anthropology /Sociology) Predicted group size for humans is ~150 [Dunbar’s Number]Hunter-Gatherer communitiesRelationship between contact-frequency and intimacy (Hill & Dunbar, 2003)Currency is social support: emotional and practical support, information and companionship (Ferlander, 2007)Layers: support clique (3-5), sympathy group (12-20), band (30-50), clan (150)Neolithic villages 6500 BC18th century English villages160Military units (company)180Nebraska Amish parishes113Xmas card networks154Hunter-Gatherer communities148
3 Social Media What is social media? Link to video (by Say it Visually, 4 min)Causes significant changes on how people relate to each other
4 Some data > 500 million active users (Oct 2010) 50% login on any given dayAverage user has 130 friends75 million users (Jan 2010)40% have not sent a single tweet> 40 million users (Nov 2009)48 million users (Feb 2010)> 80 million members (Oct 2010)
5 What is Social Media? Broader than social networking sites (lists), phone messages, skype
6 Communication “What Facebook is for” by somegreybloke Link to video (3:20 minutes)“Facebook manners” by yourtangoLink to video (4:15 minutes)“Facebook fever” by HappySlipLink to video (3:15 minutes)Videos from youtube
7 Mass-collaboration “Crowdsourcing” by Jeff Howe Link to video (3:20 minutes)“Wikinomics” by smalekotiLink to video (2:30 minutes)Don Tapscott on wikinomics and particularly ideagorasLink to video ( 1 minute)Videos from youtube
8 Aspects of mediated communication Format / BandwidthSynchronous/ asynchronousIdentityPermanencePrivacyIntimacy
9 Synchronous Participants communicate at the same time Sense of co-presenceMutual esteem between participantsEg – phone conversation, MSN, online gaming
10 AsynchronousLinked, but separate, episodes of communication for each participantLack of presenceGreater time between messages less valued communication?Messages more carefully constructed?Eg – Twitter, answer-phone, .
11 (Disembodied) Identity Cues available in physical world absentIdentity essential in understanding & evaluating social interactionsOnline identity produced through impression management
12 Identity Principle of reciprocity Named, pseudonymous, anonymous I see you, you see meNamed, pseudonymous, anonymousOnly 9% of teenagers on MySpace gave their full name - Hinduja & Patchin (2004)
16 Disembodied identity Malign intent Impression management Fraud PaedophiliaTrollingImpression managementlooking better than you are? – 2nd life
17 Identity and impression management Second life, second identityLink to video (5:30 minutes, or first 3 minutes)Philip Rosedale on virtual identityLink to video (3:45 minutes)“Online identity” by staticfurorLink to video ( 2:10 minute)Videos from youtube
18 Privacy Mediated communications May persist long after original interactionMay be passed on to unintended recipientsData miningMay be out of context... Or just embarrassing
19 Permanence Urban legends “Starbucks Refuses to Donate Coffee to U.S. Marines”flier accuses Starbucks of refusing to donate coffee to U.S. Marines on the grounds that the company is against the Iraq war 'and anyone in it‘Marine Sgt. Howard C. Wright, who authored the in May 2004, subsequently issued a retractionThe rumour persists.
20 Intimacy How intimate is the communication? Kiss Communicator, IDEO Stephen Fry, with > Twitter followers
21 Researching social networks Methods: surveys, diaries, observations, experimentsTypical Data gathered:names of social network membersdetails for each network member to establish tie strength and information flowthe types of support and resources that flow around the networknetwork diversity (categories of people involved, such as partner, kin, colleague)
22 ExamplesHill & Dunbar (2003) studied the exchange of Christmas cards, capturing data on distance, relationship, social status, emotional closeness and time since last contact for each person mailed.Granovetter (1973) studied gender and kinship, the time people had known each other, the emotional intensity of the tie, and the degree of mutual confiding.Agneessens et al (2006) examined the perceived network size via social support exchanged, using subjective questions on the emotional support, instrumental support and companionship that egos felt that they received.
23 Modelling social relations DavidGraphseach person is a noderelationship is an edgeedges can be directedrelationship can have a strengthSocial networks tend to haveShort average path lengthHigh connectivityLaurieSteven
24 Assessment You will be assigned to a group (3-4 people) General area: “how the digital world impacts people’s relationships / interactions in the real world”.Your group needs to decide on one question within this broad area that you will investigate.Your group needs to produce a blog on WordPress.com, with regular updates on your investigations and findings.The way you investigate will be just as important as what you find. (Not just googling for information, but doing your own research).