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SX1009/SX1509 The Digital Society Inter-personal Relations in the Digital Society Judith Masthoff, Computing Science With some slides from W. Moncur.

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Presentation on theme: "SX1009/SX1509 The Digital Society Inter-personal Relations in the Digital Society Judith Masthoff, Computing Science With some slides from W. Moncur."— Presentation transcript:

1 SX1009/SX1509 The Digital Society Inter-personal Relations in the Digital Society Judith Masthoff, Computing Science With some slides from W. Moncur

2 Social Networks (Findings from Anthropology /Sociology) Predicted group size for humans is ~150 [Dunbar’s Number] Hunter-Gatherer communities Relationship between contact-frequency and intimacy (Hill & Dunbar, 2003) Currency is social support: emotional and practical support, information and companionship (Ferlander, 2007) Layers: support clique (3-5), sympathy group (12-20), band (30-50), clan (150) Neolithic villages 6500 BC th century English villages160 Military units (company)180Nebraska Amish parishes113 Xmas card networks 154 Hunter-Gatherer communities 148

3 Social Media What is social media? Link to video Link to video (by Say it Visually, 4 min) Causes significant changes on how people relate to each other

4 Some data > 500 million active users (Oct 2010) 50% login on any given day Average user has 130 friends 75 million users (Jan 2010) 40% have not sent a single tweet > 40 million users (Nov 2009) 48 million users (Feb 2010) > 80 million members (Oct 2010)

5 What is Social Media? Broader than social networking sites (lists), phone messages, skype

6 Communication “Facebook manners” by yourtango Link to videoLink to video (4:15 minutes) “What Facebook is for” by somegreybloke Link to video Link to video (3:20 minutes) Videos from youtube “Facebook fever” by HappySlip Link to videoLink to video (3:15 minutes)

7 M ass-collaboration “Wikinomics” by smalekoti Link to videoLink to video (2:30 minutes) Don Tapscott on wikinomics and particularly ideagoras Link to video Link to video ( 1 minute) Videos from youtube “Crowdsourcing” by Jeff Howe Link to videoLink to video (3:20 minutes)

8 Aspects of mediated communication Format / Bandwidth Synchronous/ asynchronous Identity Permanence Privacy Intimacy

9 Synchronous Participants communicate at the same time Sense of co-presence Mutual esteem between participants Eg – phone conversation, MSN, online gaming

10 Asynchronous Linked, but separate, episodes of communication for each participant Lack of presence Greater time between messages  less valued communication? Messages more carefully constructed? Eg – Twitter, answer-phone, .

11 (Disembodied) Identity Cues available in physical world absent Identity essential in understanding & evaluating social interactions Online identity produced through impression management

12 Identity Principle of reciprocity – I see you, you see me Named, pseudonymous, anonymous – Only 9% of teenagers on MySpace gave their full name - Hinduja & Patchin (2004)

13 Named identity

14 Pseudonymous identity

15 Anonymous

16 Disembodied identity Malign intent – Fraud – Paedophilia – Trolling Impression management – looking better than you are? – 2 nd life

17 Identity and impression management Philip Rosedale on virtual identity Link to videoLink to video (3:45 minutes) “Online identity” by staticfuror Link to video Link to video ( 2:10 minute) Videos from youtube Second life, second identity Link to videoLink to video (5:30 minutes, or first 3 minutes)

18 Privacy Mediated communications – May persist long after original interaction – May be passed on to unintended recipients – Data mining May be out of context... Or just embarrassing

19 Permanence Urban legends – “Starbucks Refuses to Donate Coffee to U.S. Marines” – flier accuses Starbucks of refusing to donate coffee to U.S. Marines on the grounds that the company is against the Iraq war 'and anyone in it‘ – Marine Sgt. Howard C. Wright, who authored the in May 2004, subsequently issued a retraction – The rumour persists. –

20 Intimacy How intimate is the communication? Kiss Communicator, IDEO Stephen Fry, with > Twitter followers

21 Researching social networks Methods : surveys, diaries, observations, experiments Typical Data gathered: – names of social network members – details for each network member to establish tie strength and information flow – the types of support and resources that flow around the network – network diversity (categories of people involved, such as partner, kin, colleague)

22 Examples Hill & Dunbar (2003) studied the exchange of Christmas cards, capturing data on distance, relationship, social status, emotional closeness and time since last contact for each person mailed. Granovetter (1973) studied gender and kinship, the time people had known each other, the emotional intensity of the tie, and the degree of mutual confiding. Agneessens et al (2006) examined the perceived network size via social support exchanged, using subjective questions on the emotional support, instrumental support and companionship that egos felt that they received.

23 Modelling social relations Graphs – each person is a node – relationship is an edge – edges can be directed – relationship can have a strength Social networks tend to have – Short average path length – High connectivity David Laurie Steven

24 Assessment You will be assigned to a group (3-4 people) General area: “how the digital world impacts people’s relationships / interactions in the real world”. Your group needs to decide on one question within this broad area that you will investigate. Your group needs to produce a blog on WordPress.com, with regular updates on your investigations and findings. The way you investigate will be just as important as what you find. (Not just googling for information, but doing your own research).


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