Presentation is loading. Please wait.

Presentation is loading. Please wait.

Clubbing and Social-networking Chen King Wan, Vivienne Chui Ka Chun, Ben Kwok Tsz Yan, Priscella Wong Yuk Man, Cynthia.

Similar presentations


Presentation on theme: "Clubbing and Social-networking Chen King Wan, Vivienne Chui Ka Chun, Ben Kwok Tsz Yan, Priscella Wong Yuk Man, Cynthia."— Presentation transcript:

1 Clubbing and Social-networking Chen King Wan, Vivienne Chui Ka Chun, Ben Kwok Tsz Yan, Priscella Wong Yuk Man, Cynthia

2 Background Clubbing – a form of social nightclub gathering After-work entertainment Positive image An activity to meet people Christmas, New Year’s Eve and Halloween. Social relationships make up an important part

3 Objective Whether clubbing have an impact on people’s attitudes towards the development of their social networks?

4 Research Questionnaire Compare the differences in social behavior between clubbers and non-clubbers Compare the differences in social behavior within the clubbers Young-adult generation –18-30 years old

5 Hypothesis There is significant difference in social networking between clubbers and non- clubbers There is significant difference within the clubbers also.

6 Definition Independent variable is the habit of clubbing Dependent variable is social networking

7 Definition Clubbing refers to the activity of gathering socially at nightclubs Nightclubs include bars, where drinks are provided and clubs, where people can drink and dance.

8 Definition Social networking –We mean how people make friends or how people treat the person they first met –Process of socializing –In clubs people are allowed to enjoy strangers

9 Definition Clubbers –According to their clubbing frequencies –3 times or less per month –4 to 6 times per month –More than 7 times per month

10 Definition Data collection –Online collection –Face to face data collection –Mong Kok –Central

11 Dimensions Purpose – Why they make friends – Whether they aim at friendship, money or other things.

12 Dimensions Social skills –How people interact with others –Their social activities like body movement and gesture

13 Dimensions Degree of physical intimacy –Acceptance of closeness –Acceptance of physical contact like hugging –Especially opposite sex friends

14 Dimensions Degree of importance of friends –How people arrange the priority of friends –The ranking of friends –Setting up some scenerios and let people decide

15 Dimensions Reasons of going clubbing –Dancing –Meeting friends –Drinking –Gathering

16 Significance Insights on how clubbing affects social interaction Social problems Appropriate solution and enhance the development of society

17 Methodology Methodology

18 Questionnaire (28 items) 1) face-to-face (Central and Mongkok) 2) Internet Two Individual Interviews Target Participants  Local young adult (18-30)

19 A. Clubber and Non-clubber T-test for independent means Dependent Variables: 1) Social Networking a) Skillfulness in social interaction b) Purpose of making friends c) Degree of physical intimacy d) Degree of importance of friendship Independent Variables: 1) Habit of go clubbing a) go clubbing b) not go clubbing

20 B. Less frequent clubber and frequent clubber 1) T-test for independent means Dependent Variables: 1) Social Networking a) Skillfulness in social interaction b) Purpose of making friends c) Degree of physical intimacy d) Degree of importance of friendship Independent Variables: 1) Frequency of go clubbing a) less frequent clubber : 1-6 times per month b) frequent clubber: more that 7 per month 2) Chi-square reason of go clubbing vs frequency of go clubbing

21 Demographic variables Gender Average monthly income Age Experience of staying in other western countries Education level

22 A. Clubber and Non-clubber 166 clubbers;110 non-clubbers Significant results:  Social networking (p=0.004)  Skillfulness in social interaction (p=0.002)

23 Interesting findings on demographic variables (T-test for independent means) 1) Gender  Purpose of making friends (p=0.002)  Social Networking (p=0.025)  Degree of physical intimacy (p=0.04) 2) Experience of staying foreign country for more than 1 year  Intimacy (p=0.027) **ANCOVA  no change of the results Significant results: Social networking Skillfulness in social interaction A. Clubber and Non-clubber

24 Interesting findings on demographic variables Skillfulness in social interaction  the interaction between gender and the habit of go clubbing (p=0.04) A. Clubber and Non-clubber

25 Interesting findings on demographic variables Mongkok VS Central (Lan Kwai Fong)  no significant difference (p=0.614) A. Clubber and Non-clubber

26 B. Less frequent clubber and frequent clubber 133 less frequent clubbers; 33 frequent clubbers Significant result: 1) Degree of physical intimacy (p=0.012) 2) Reason of go clubbing vs frequency of go clubbing (Pearson Chi-square = 0.008)

27 Interesting findings on demographic variables (T-test for independent means) 1) Gender  purpose of making friends (p=0.002)  Social Networking (p=0.025) 2) Experience of staying foreign country for more than 1 year  Degree of physical intimacy (p=0.027) 3) Education level  Purpose of making friends (p=0.027) **ANCOVA  no change of the results Significant results: Degree of physical intimacy B. Less frequent clubber and frequent clubber

28 Interesting findings on demographic variables Purpose of making friends  the interaction of frequency and gender (p=0.004) B. Less frequent clubber and frequent clubber

29 Analysis Analysis

30 Social Network Significance with Clubbing

31 According to “Hollands 2002; Chaney 1996” Research: The lifestyles of young people can signal to others their taste, knowledge, cultural allegiances and consumer choices to enhance or detract social standing Notions of ‘us and them’ are present among clubbers

32 Clubbing is heavily entangled with identification and style A way to identify with certain group of peers Network & maintain social relationship with the group “We-Rationale” (Goffman, 1963:96) Disparate individuals forming a gathering can become bound into a crowd

33 Interview Highlights Regular clubbers meet with new friends and keep contact with them at clubs Gatherings with non-clubbing friends such as friends from secondary schools or universities at clubs Relaxed setting for gatherings which facilitates social networking

34 Purpose

35 Finding 1: The higher clubbing frequency for male clubbers, the higher tendency that they want to get something, vice versa for female clubbers. Men endorse freedom & accomplishment, whereas women endorse communal values, such as friendship and equality Persistency of their clubbing behaviors  higher frequency of club visits  accomplishing targets

36 Interview highlights: Jessica “Girls usually go clubbing together with friends of the same sex for casual gatherings. Male clubbers who approached female strangers at clubs might have the intention of picking on girls or looking for “one night stand”.”

37 Finding 2: The higher the education level, the more you want to obtain from others in terms of both spiritual and material aspects. Educated individuals are more sophisticated More systematic way of reasoning Set goals for each action e.g. Interaction with professors for academic purpose, Networking with clients for business

38 Social Skills Social Skills

39 Finding 3: Frequent clubbers tend to be more sociable, they are also more open and ready to make new friends. clubbing experience bodily enjoyment of the music, alcohol  relaxed and reach physical and emotional high clubbing crowds & sensations of “in- betweenness” “There is nothing man fears more than the touch of the unknown … it is only in a crowd that a man can become free of this fear of being touched”

40 Importance

41 Importance Dimension Degree of importance on friendship does not vary with the habit of clubbing in general “ Although friends that they met at clubs are viewed as less important, this may not affect the relationship with their close friends. ”

42 Importance Dimension Degree of importance on friendship varies with two genders and the frequency of clubbing among clubbers “ Frequent male clubbers are more likely to look for short-term relationship with others than do female clubbers. ”

43 Physical Intimacy

44 Physical Intimacy Dimension The habit of clubbing may not influence the degree of physical intimacy with friends among two genders “non-clubbers might not necessarily have low degree of intimacy while clubbers might not have high degree” “having the habit of clubbing might not necessarily change non- clubbers’ attitude towards physical intimacy with friends” “it is their personalities that matters”

45 Physical Intimacy Dimension Intimacy varies significantly between two genders among all people, independent of the habit of clubbing “men and women share equal but different conceptualizations of intimacy” “men experience intimacy through two pathways, self-disclosure and shared activities, whereas women achieve intimacy primarily through self-disclosure” “same-gender friendships men prefer not to self-disclose as often as women do”

46 Physical Intimacy Dimension Intimacy varies significantly with the habit of clubbing among clubbers “As they go clubbing more often, they are more skillful in making new friends, they are more open on the physical contact with new friends.”

47 Physical Intimacy Dimension Intimacy varies significantly with foreign living experience among all people “clubbing is a usual form of social gathering among young adults.” “western cultures tend to be more open on physical intimate relationship with friends ”

48

49 Limitations Limitations

50 Self-fulfilling prophecy Social desirability Sample bias Not wide-spread in location

51 Conclusion Conclusion

52 Among clubbers and non-clubbers There exists a significant difference in social- networking among clubbers and non-clubbers Only the dimension “skillfullness in social networking” shows significant difference, while the aggregate result goes in line with our hypothesis.

53 Conclusion Among Clubbers No significant difference in social-networking among clubbers with the variation in frequency of clubbing Shows significant difference in a particular dimension, i.e. Physical Intimacy

54 Priscella (PSY) Cynthia (JLM) Vivienne (BBA) Ben (PAC)


Download ppt "Clubbing and Social-networking Chen King Wan, Vivienne Chui Ka Chun, Ben Kwok Tsz Yan, Priscella Wong Yuk Man, Cynthia."

Similar presentations


Ads by Google