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A Survey of Editors & Reporters April 29, 2009 Is Multimedia Journalism Better Journalism?

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Presentation on theme: "A Survey of Editors & Reporters April 29, 2009 Is Multimedia Journalism Better Journalism?"— Presentation transcript:

1 A Survey of Editors & Reporters April 29, 2009 Is Multimedia Journalism Better Journalism?

2 The study √To examine status of multimedia journalism Primary duties of editors & reporters Future newsroom staffing Impact of multimedia on editorial product Additional training for Web publishing √970 interviews with daily newspaper editors 869 interviews with daily newspaper reporters √Conducted by Center for Advanced Social Research of RJI in December 2008 & February 2009

3 Status of Continuous News Desk Would you say your organization has a continuous news desk?

4 Primary reasons for not having CND √ Staffing / Small size of organization √ Budget / Funding / Resources √ In the process of converting to 24/7 Status of CND by editors & reporters Status of Continuous News Desk

5 Do you operate your Web site & newspaper as an integrated product or … separate & distinct entities? Status of Continuous News Desk

6 Does your continuous news desk staff blog?

7 Does your continuous news desk staff do other multimedia story telling? Status of Continuous News Desk

8 How would you describe the primary duties of those on continuous news desk? Primary duties of those on CND Writing 73% 69% Reporting 65% 63% Blogging 34% 38% Editing 68% 69% Updating 72% 75% Taking video 48% 50% *Photos 9% 7% [Check all that apply] EditorsReporters

9 Most important priority of CND Primary duties of those on CND Breaking news 49.4% 46.0% Updating 10.6% 13.5% Accuracy 7.6% 9.1% Local community 4.1% 3.4% Timeliness 2.8% 2.9% Grow readership 1.4% 4.5% Speed 1.4% 7.7% EditorsReporters

10 Multimedia journalism Field Question: Even though it may be difficult to predict, do you anticipate that the overall number of full-time editorial staff in your newsroom, including both print and online, will increase, decrease, or remain stable in the next 12 months? And in the next three years? Future newsroom staffing

11 in next 12 months Future newsroom staffing

12 in next 3 years Future newsroom staffing

13 Your ability to cover breaking news Impact of CND on editorial product

14 The depth of your newsroom’s reporting Impact of CND on editorial product

15 The accuracy of your newsroom’s reporting Impact of CND on editorial product

16 The quality of your newsroom’s reporting Impact of CND on editorial product

17 The comprehensiveness of your news coverage Impact of CND on editorial product

18 The culture of your newsroom Impact of CND on editorial product

19 Your ability to report with analysis Impact of CND on editorial product

20 Your ability to report with background information Impact of CND on editorial product

21 Have the demands of Web publishing or CND increased … the deadline pressure you face? Impact of CND on editorial product

22 Impact of increased deadline pressure on quality of news coverage Impact of CND on editorial product

23 Overall quality of news product Impact of CND on editorial product

24 Impact of CND on journalism Impact of CND on editorial product

25 The emergence of the Internet has made journalism …? Impact of CND on editorial product

26 Has provided training … for Web publishing? Additional training for Web publishing

27 How effective is the training? Additional training for Web publishing

28 Comfort level of writing for the Web Additional training for Web publishing

29 Capability of newsroom staff to write for the Web Additional training for Web publishing

30 Importance for newsroom staff to receive training for Web publishing Additional training for Web publishing

31 News budget on training for Web publishing Additional training for Web publishing

32 Multimedia journalism Summary: √Multimedia news coverage, including blogging, is now the norm in most newspaper newsrooms; √More editors than reporters thought all the changes newsrooms have made in the past three years have helped the overall quality of their news products; √Both editors (56%) and reporters (64%) thought the Internet has made journalism better generally; What have we learned?

33 Multimedia journalism Summary: √Unique features of the Internet, e.g., breaking news, comprehensive coverage, background information, were well understood by journalists; √No matter how formats change, journalism principles remain unchanged. “The Elements of Journalism” Bill Kovach & Tom Rosenstiel What have we learned?

34 Multimedia journalism √Why do you think that news on the Web is making journalism better? √Why is it that the impact of multimedia journalism on depth reporting is less than on breaking news? √What needs to change to make additional training for Web publishing more effective? √The results seem to suggest that strong journalism is needed more than ever before. Do you agree? Can you tell me …

35 Questions? Pam Johnson, RJI johnsonpamela@missouri.edu Kenneth Fleming, RJI flemingk@missouri.edu Cristal Williams, ASNE cwilliams@asne.org


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