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Technology Strategies for EC/EB Walt Scacchi FEMBA 290 Winter 2003.

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Presentation on theme: "Technology Strategies for EC/EB Walt Scacchi FEMBA 290 Winter 2003."— Presentation transcript:

1 Technology Strategies for EC/EB Walt Scacchi FEMBA 290 Winter 2003

2 A sample of EC/EB technology-based strategies Stategic position or engagement techniques Central technique embodied in each technology-based strategy Role and implications for EC/EB technologies for each strategy.

3 Market Exclusivity Identify, capture and dominate a niche. Technique: Being first, being best, being the only choice, being able to easily defend one's market position. Example: Develop, acquire, or possess unique database/repository content, or more quality content than competitors

4 Encapsulation Surround, capture, divide, "cherry pick" Technique: Erect an intermediation structure that captures/controls access to customers and restricts access by existing competitors, in order to ingest or acquire them Example: Create an all-encompassing EC/EB service

5 Follow-and-Dominate Be "second to market", outflank first movers Technique: let the pioneers catch the arrows, then follow the path the pioneers have established, but at a larger scale and scope to discourage subsequent market entrants Example: Build a bigger DB, add more types of data/content, provide more DB access points

6 Disintermediation or Reintermediation Remove or replace the legacy middle-man Technique: Encapsulate market niche, remove/erect (in)efficiency barriers to legacy competition Example: Provide open Web access/transactions to EC/EB services controlled by legacy vendors

7 Aggregate Supply or Aggregate Demand Make a new market where one did not exist Technique: Gather vendors products/services for targeted customers; gather potential customers for targeted vendors Example: DB marketing using E-Catalogs or create "magnetic" DB-centered Web sites/portals

8 Transformation Do legacy business processes/services in new ways Technique: Streamline, reengineer or make business processes Web accessible Example: Workflow automation via Web- based EC services or EB process transaction

9 Confrontation: David vs. Goliath Taking on a larger established competitor Technique: "Judo" (find your opponents vulnerability/hinge points; use their "weight" to their disadvantage) Example: Offer DB-driven product/service innovation for B2C

10 Integration Make a market niche from untapped fragments Technique: Pull together disparate capabilities/products into a coherent framework that realizes economies of scale and scope Example: Create integrated views, access or transactions to disparate EB/EC information sources

11 Open Source Advocate and exploit "open source" software development business practices to undercut competition Technique: Establish two communities: one for commerical customers who will pay for support and services, the other open for sharing software source code with others Example: (1) use open source DBMS and support environment (e.g., LAMP -- Linux, Apache, MySQL, Perl) or (2) build commerical DBM- based application in both "supported" (proprietary, fee-based) and "open source" (public, no-fee or free) versions to create new EC/EB offerings.

12 Peer-to-Peer (p2p) Advocate and exploit p2p technology for local/global sharing of information resources, contents, or workspace (e.g., a persistent or dynamic "view" into a database) Technique: Identify information sharing DBM applications that have a surrounding community of users, then target each community with a p2p DBM application service. Example: Databases for Personal Digital Assistants (PDAs, wired/wireless Web phones), local/global object sharing (including objects that contain other objects), or shared workspaces are targets of opportunity for mobile p2p EC/EB applications.

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