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Philip van Londen. Workgroup III AWARENESS AIDA TOOLS.

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Presentation on theme: "Philip van Londen. Workgroup III AWARENESS AIDA TOOLS."— Presentation transcript:

1 Philip van Londen

2 Workgroup III AWARENESS AIDA TOOLS

3 Workgroup III Awareness Raising

4 Awareness>>> Promotion Passive>>> (Pro)active Information>>> Action We can help you!

5 AIDA

6 A ttention I nterest D esire A ction

7 A ttention

8 Bookmark Posters Banners Flyers Announcements Joke Personal remark Banana Teaser

9 I nterest Displays Web info Targeted, detailed flyers Radio spots Event partner Detailed information ( ) Adresses Pictures

10 D esire Spokespersons TV coverage Resource lists Special event Feature stories Testimonials Good practices A profound message

11 A ction Personal appointments Free seminar Skill class invitation Free food Inivitation Solution

12 A ttention I nterest D esire A ction

13 TOOLS Teaser Web site Cards We can help you!

14 Teaser draws attention leads to information

15 Web site information adresses national projects

16 Cards takes away fears make them desire

17 We can help you! more desire and ACTION

18 ACTION selling ideas leaving brochures getting an invitation hiring persons

19 AttentionInterestDesireAction Bookmark Posters Banners Flyers Announcements Displays Web info Targeted, detailed flyers Radio spots Event partner Spokespersons TV coverage Resource lists Special event Feature stories Testimonials Personal appointments Free seminar Skill class invitation Free food Advertising Public relations Publicity General/dept. Advertising Direct marketing Personal selling Sales promo. Personal selling

20 AttentionInterestDesireAction Advertising Public relations Publicity General/dept. Advertising Direct marketing Personal selling Sales promo. Personal selling (pro)active

21 AttentionInterestDesireAction Advertising Public relations Publicity General/dept. Advertising Direct marketing Personal selling Sales promo. Personal selling (pro)active emotional/involvement

22 AttentionInterestDesireAction Advertising Public relations Publicity General/dept. Advertising Direct marketing Personal selling Sales promo. Personal selling (pro)active emotional/involvement more personal

23 AttentionInterestDesireAction Advertising Public relations Publicity General/dept. Advertising Direct marketing Personal selling Sales promo. Personal selling (pro)active emotional/involvement more personal more labour-intensive

24 Thank you! Questions? Philip van Londen


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